Owner | Kraft Heinz |
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Country | United States |
Introduced | 1950 |
Markets | Worldwide |
Website | myfoodfamily.com/kraftsingles |
Type | Pasteurized prepared cheese product | ||||||
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60 kcal (251 kJ) [1] | |||||||
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Kraft Singles is a brand of processed cheese product manufactured and sold by Kraft Heinz. Introduced in 1950, [2] the individually wrapped "slices" are not really slices off a block, but formed separately in manufacturing. [3]
Kraft Singles do not qualify for the "Pasteurized Process Cheese" labeling, [4] as the percentage of milkfat in the product that comes from the added dairy ingredients is greater than 5%. Kraft had used label "Pasteurized Process Cheese Food", which allows for a greater percentage of added dairy, until the FDA gave a warning in December 2002 stating that Kraft could not legally use that label any longer due to a formulation change that replaced some of the non-fat milk in the recipe with milk protein concentrate, which is not a permitted additive. Kraft complied with the FDA order by changing the label to the current "Pasteurized Prepared Cheese Product". [5] Kraft Singles contain no vegetable oil or other non-dairy fats. [6]
One of the more famous ad campaigns involved the claim that each 3⁄4-ounce (21 g) slice contained "five ounces [140 g] of milk", [7] which makes them taste better than imitation cheese slices made mostly with vegetable oil and water and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five-US-fluid-ounce (150 ml) glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the Federal Trade Commission in 1992 that ordered Kraft to stop making false claims in its advertising. [8]
In Australia, the Kraft branding was retired in 2017. Kraft's successor company in Australia, Mondelez, sold their cheese products line to Bega Cheese, but retained rights to the Kraft name. Bega switched the name of their sliced cheese product from "Kraft Singles" to "Dairylea Slices", as Bega acquired the rights to the Dairylea brand in Australia in the deal. [9]
As of 2019 [update] , though around 40 percent of households in the United States continue to buy Kraft Singles, sales have been flat. [10]
Kraft Singles were introduced in 1950 as "Kraft De Luxe Process Slices". Initially, they were not wrapped individually; Arnold Nawrocki, an American engineer, developed a machine which did this in August 1956. Kraft introduced individually wrapped cheese slices in 1965. [3] Although Kraft Foods eventually became synonymous with individually wrapped cheese slices, it was Arnold N. Nawrocki and the Clearfield Cheese Company that revolutionized its packaging and marketing.
In 2023, Kraft updated their packaging for the Kraft Singles, featuring updated branding design along with an easier-to-open wrapper. [11] In January 2024, Kraft introduced three new flavors of Kraft Singles: Caramelized Onion, Jalapeño, and Garlic & Herb. [12]
Cottage cheese is a curdled milk product with a mild flavour and a creamy, heterogeneous, soupy texture, made from skimmed milk. An essential step in the manufacturing process distinguishing cottage cheese from other fresh cheeses is the addition of a "dressing" to the curd grains, usually cream, which is mainly responsible for the taste of the product. Cottage cheese is not aged.
Ultra-high temperature processing (UHT), ultra-heat treatment, or ultra-pasteurization is a food processing technology that sterilizes liquid food by heating it above 140 °C (284 °F) – the temperature required to kill bacterial endospores – for two to five seconds. UHT is most commonly used in milk production, but the process is also used for fruit juices, cream, soy milk, yogurt, wine, soups, honey, and stews. UHT milk was first developed in the 1960s and became generally available for consumption in the 1970s. The heat used during the UHT process can cause Maillard browning and change the taste and smell of dairy products. An alternative process is flash pasteurization, in which the milk is heated to 72 °C (162 °F) for at least fifteen seconds.
Buttermilk is a fermented dairy drink. Traditionally, it was the liquid left behind after churning butter out of cultured cream. As most modern butter in Western countries is not made with cultured cream but uncultured sweet cream, most modern buttermilk in Western countries is cultured separately. It is common in warm climates where unrefrigerated milk sours quickly.
String cheese is any of several different types of cheese where the manufacturing process aligns the proteins in the cheese, making it stringy.
Kraft Dinner in Canada, Kraft Mac & Cheese in the United States, Australia and New Zealand, Mac and Cheese in the United Kingdom and internationally, is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group and traditionally cardboard-boxed with dried macaroni pasta and a packet of processed cheese powder. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. in 1937. The brand is particularly popular with Canadians, who consume 55% more boxes per capita than Americans.
Processed cheese is a product made from cheese mixed with an emulsifying agent. Additional ingredients, such as vegetable oils, unfermented dairy ingredients, salt, food coloring, or sugar may be included. As a result, many flavors, colors, and textures of processed cheese exist. Processed cheese typically contains around 50 to 60% cheese and 40 to 50% other ingredients.
Raw milk or unpasteurized milk is milk that has not been pasteurized, a process of heating liquid foods to kill pathogens for safe consumption and extending the shelf life.
Cheez Whiz is a brand of processed cheese sauce and spread produced by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007). It was first sold in 1952, and, with some changes in formulation, continues to be in production today.
Lunchables is an American brand of food and snacks manufactured by Kraft Heinz in Chicago, Illinois, and marketed under the Oscar Mayer brand. They were initially introduced in Seattle in 1988 before being released nationally in 1989. Many Lunchables products are produced in a Garland, Texas, facility, and are then distributed across the United States. In the United Kingdom and Ireland, the product is sold as "Dairylea Lunchers" under the Dairylea brand, originally by Kraft Foods Inc., and currently by its successor Mondelez. They originally shared the "Lunchables" name until 2023.
Velveeta is a brand name for a processed cheese similar to American cheese. It was invented in 1918 by Emil Frey (1867-1951) of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company. In 1925, it advertised two varieties, Swiss and American. The firm was purchased by Kraft Foods Inc. in 1927.
Cool Whip is an American brand of whipped topping manufactured by Kraft Heinz. It is used in North America as a topping for desserts, and in some no-bake pie recipes as a convenience food or ingredient that does not require physical whipping and can maintain its texture without melting over time.
American cheese is a type of processed cheese made from cheddar, Colby, or similar cheeses, in conjunction with sodium citrate, which permits the cheese to be pasteurized without its components separating. It is mild with a creamy and salty flavor, has a medium-firm consistency, and has a low melting point. It is typically yellow or white in color; yellow American cheese is seasoned and colored with annatto.
Government cheese is processed cheese provided to welfare beneficiaries, Food Stamp recipients, and the elderly receiving Social Security in the United States, as well as to food banks and churches. This processed cheese was used in military kitchens during World War II and has been used in schools since the 1950s.
Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. Forty of its brands were at least a century old.
Dairylea is a popular brand of processed cheese products produced by Mondelēz International and available in Ireland and the United Kingdom. As of 2017, it is also available in Australia.
Milk protein concentrate (MPC) is any type of concentrated milk product that contains 40–90% milk protein. The United States officially defines MPC as "any complete milk protein concentrate that is 40 percent or more protein by weight." In addition to ultrafiltered milk products, the MPC classification includes concentrates made through other processes, such as blending nonfat dry milk with highly concentrated proteins, such as casein.
The Sheffield Farms–Slawson–Decker Company, known as Sheffield Farms, was a dairy that pasteurized, bottled, and delivered milk in New York City in the first half of the 20th century. It became one of the largest dairy companies in the world, selling 20% of the city's milk. The company played a major part in transforming commercial milk into a clean and healthy product.
Vegan cheese is a category of non-dairy, plant-based cheese analogues. Vegan cheeses range from soft fresh cheeses to aged and cultured hard grateable cheeses like plant-based Parmesan. The defining characteristic of vegan cheese is the exclusion of all animal products.
The Bega Group is an Australian diversified food and drinks company with manufacturing sites in New South Wales, Queensland, Western Australia and Victoria. Founded as an agricultural cooperative in the town of Bega, New South Wales by their dairy suppliers, it became a public company in 2011 when it listed on the Australian Securities Exchange. Close to half of shares publicly traded are still held by Bega's farmer-suppliers. It is currently one of the largest companies in the dairy sector in Australia, with a base milk supply in 2018 of approximately 750 million litres per annum.