Kraft Mayo

Last updated
Kraft Mayo
Product type Mayonnaise
Owner Kraft Heinz
Produced by Kraft Foods
CountryU.S.
Introduced1930;95 years ago (1930)

Kraft Mayonnaise or Kraft Mayo is a brand of mayonnaise made by Kraft Foods. It is made in many forms and flavors. A new line of the brand's flavored mayonnaises are launched [1] with a celebrity-based ad campaign by HGTV's Design Star judges Candice Olson, Genevieve Gorder and Vern Yip.

Contents

History

Kraft Mayo was introduced in 1930, [2] before Kraft's similar product, Miracle Whip, which was launched in 1933. When Kraft Mayo was first launched, Kraft announced a blind taste test: Americans who preferred the taste of Kraft Mayo over Miracle Whip[ citation needed ]. The preferred winner was Kraft Mayo. In 1993, Kraft Mayo flavors expanded with light and fat-free options. In 2002, Kraft Mayo created other bottle shapes like squeeze containers and all-out versions of the brand. In 2008, Kraft released a new mayonnaise with olive oil, called "Kraft Mayo with olive oil." Kraft Mayo with olive oil has 50% less fat and fewer calories than regular Kraft Mayo. In 2012, Kraft Mayo Homestyle was produced; a full-fat mayonnaise that is thicker, richer, and slightly more yellow in color than Kraft Mayo.

Flavors

See also

References

  1. Kraft Gives Mayo Brand a makeover-Brandweek Accessed May 27, 2010.
  2. "Kraft's official Kraft Mayo webpage". Archived from the original on 2013-12-28. Retrieved 2013-12-27.
  3. Nutrition information for Kraft Mayo with Olive oil [ usurped ]