Company type | Unlisted public company |
---|---|
Industry | Food and beverage |
Founded | 1946 |
Headquarters | Northgate, Queensland, Australia |
Area served | Multinational |
Products | Over 500 |
Number of employees | 1800+ |
Parent | Kraft Heinz |
Subsidiaries | Original Juice Co. |
Website | goldencircle.com.au |
Golden Circle is a subsidiary of US-based Kraft Heinz, based in Brisbane, Queensland. Its main operations are food processing. Golden Circle was inducted into the Queensland Business Leaders Hall of Fame in 2010, for its significant contribution to the economy of Queensland through the processing of food products, notably fruit and vegetables. [1]
Golden Circle began operations in 1947 after construction of the main canning factory at Northgate was completed. [2] The new facility was opened on 28 October 1947 by the then Premier of Queensland, the Hon Edward Hanlon in the presence of 1500 people including 500 Sunshine Coast fruit growers who arrived on a special train. [3] The company was originally called 'Queensland Tropical Fruit Products', with 'Golden Circle' used as their brand name. [4] [5] Golden Circle was initially part of the Committee of Direction of Fruit Marketing in Queensland (COD). In 1964, under the leadership of Bernard Flewell-Smith and Percival Savage, the cannery was established as a separate business. It was split off from the COD by an amendment to the Fruit Marketing Organisation Acts. [6]
Initially, the company processed and canned pineapples and produced fruit jams. Over the years, production has expanded to include other canned fruit and vegetables, fruit cordials, juices, carbonated beverages and baby food.
As of 2009, Golden Circle (GC) ceased to be an Australian-owned company. The board and shareholders of GC agreed and sold all of their shares for 313% more than they were trading at prior to the offer from US Corporation, Heinz. [7]
Golden Circle was one of few remaining Australian Food Companies being sold by Australian farmers to International Companies.[ citation needed ]
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Australian farmers supply more than 180,000 tonnes of fruit and vegetables annually to the company for processing. The fruit crops, of which pineapple is the largest, come from the Sunshine Coast hinterland, Maryborough, Woodbury, and northern Queensland. Vegetables are largely sourced from the Lockyer Valley west of Brisbane. Crops that are not grown in Queensland are supplied from interstate.
Golden Circle operates an A$20m food hall enabling a move into the development of new products such as baby food and a Tetra Pak plant that produces more than 42 million litres of fruit juices and drinks annually.
Golden Circle employs a large number of people, which varies seasonally between 700 and 1,700.
In addition to its main processing operation in Brisbane, Golden Circle also owns the Original Juice Co. plant at Mill Park, on Melbourne's northern outskirts, and a fresh fruit packing operation in Griffith, New South Wales. [4]
Golden Circle manufactures more than 800 products including shelf stable fruit and vegetables (in cans and glass jars), fruit juices, cordials, soft drinks, jams, conserves and baby food. [ citation needed ] Pineapple products now account for only 24% of the company's total product range.[ citation needed ]
The main production facility is at Northgate, a northern suburb of Brisbane.[ citation needed ]
Sales offices are located in every Australian state as well as New Zealand. Australia is the principal market for Golden Circle products, but they are also exported to New Zealand and other Pacific countries.
The company has factory outlets in Capalaba to the east of Brisbane and in Morayfield to the north of Brisbane. [8]
On 26 September 2007, Coca-Cola Amatil announced it was making a conditional takeover bid for 100% of the company's shares. [9]
On 6 October 2008, Heinz launched a Golden Circle takeover bid. Phillip Cave advised that the take over bid of $1.65 per share ($288 million in total) was "attractive" for all shareholders, particularly given the current difficult economic conditions. [10]
The Heinz takeover bid was finalised successfully on 19 December 2008. [11]
In May 2011 Golden Circle announced it would move beetroot production offshore to New Zealand affecting 160 Golden Circle jobs at the Northgate Plant. [12] HEINZ Australia said it would instead invest more than $20 million at Northgate to upgrade its beverage manufacturing facilities.[ citation needed ]
The H. J. Heinz Company is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures a couple thousand food products in plants on six continents, and markets these products in more than 200 countries and territories. The company claims to have 150 number-one or number-two brands worldwide. Heinz ranked first in ketchup in the US with a market share in excess of 50%; the Ore-Ida label held 46% of the frozen potato sector in 2003.
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The Big Pineapple is a heritage-listed tourist attraction at Nambour Connection Road, Woombye, Sunshine Coast Region, Queensland, Australia. It was designed by Peddle Thorp and Harvey, Paul Luff, and Gary Smallcombe and Associates. It is also known as Sunshine Plantation. It was added to the Queensland Heritage Register on 6 March 2009.
Juice Plus is a branded line of dietary supplements. It is produced by Natural Alternatives International of San Marcos, California, for National Safety Associates. Introduced in 1993, the supplements are distributed by NSA via multi-level marketing. Juice Plus supplements contain fruit and vegetable juice extracts with added vitamins and nutrients.
Northgate is a suburb in the City of Brisbane, Queensland, Australia. In the 2016 census, Northgate had a population of 4,568 people.
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Major Percival James Savage, DSO, MBE was an Australian soldier, farmer and agricultural administrator. He was a World War I veteran, fighting as an ANZAC in Gallipoli, the Somme, Pozières, Passchendaele and Amiens. He rose rapidly through the ranks, becoming a Major at the age of 21. He was mentioned in dispatches three times. He was awarded a DSO on 14 December 1916 by King George V.
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Bernard Flewell-Smith CBE (1898–1992) was an Australian fruit grower and soldier. He was one of the leaders in developing the Golden Circle fruit cannery in Northgate, Brisbane, Queensland. Son of farmer, John Francis Flewell-Smith, and Frances Maude, née Stephens, Flewell-Smith was born in Lowood on 4 March 1898. Throwing away his desire to work in medicine, Flewell-Smith overtook his father's farm when he left for the war. He later began fruit farming in Bracken Ridge after returning to Australia. In 1935 he was appointed as manager of the Committee of Direction of Fruit Marketing, succeeding W. Ranger. He previously held a position as a scholar at Ipswich Boys' Grammar School, the same school where he studied and was awarded the prize for best Junior pass in the state. In 1950 Flewell-Smith was elected as Citizen of the Week by the Brisbane Telegraph.