 | |
| Product type | Coffee |
|---|---|
| Owner | Kraft Heinz |
| Country | U.S. |
| Introduced | 1923 |
| Website | kraftheinz.com/sanka |
Sanka is a brand of instant decaffeinated coffee, sold around the world, and was one of the earliest decaffeinated varieties. [1] Sanka is distributed in the United States by Kraft Heinz.
Decaffeinated coffee was developed in 1903 (see Decaffeination: Roselius process) by a team of researchers led by Ludwig Roselius in Bremen, Germany. [2] [3] It was first sold in Germany and many other European countries in 1905–1906 under the name Kaffee HAG (short for Kaffee Handels-Aktien-Gesellschaft , or Coffee Trading Public Company). [4] In France, the brand name became Sanka, derived from the French words sans caféine ("without caffeine"). [5] The brand came to the United States in 1909–1910, where it was first marketed under the name "Dekafa" or "Dekofa" by an American sales agent. [4]
In 1914, Roselius founded his own company, Kaffee Hag Corporation, in New York. [4] When Kaffee Hag was confiscated by the Alien Property Custodian during World War I and sold to an American firm, Roselius lost not only his company, but also the American trademark rights to the name. [4] To re-establish his product, he began to use the Sanka brand name in America.
In Europe, the Hag company used the Sanka brand in many countries (the Netherlands, Belgium, Germany, and Switzerland, amongst others) as a cheaper alternative to the premium brand Coffee Hag. The brand disappeared in these countries after World War II, but it continued until the 1970s as the premium brand in France. First marketed in the U.S. in 1923, Sanka was initially sold only at two Sanka Coffee Houses in New York, but it soon was brought into retail.
The intensive American advertising campaigns included the 1927 broadcasts of Sanka After-Dinner Hour (or Sanka Music, Sanka After-Dinner Music, Sanka Music Hour, and Sanka After-Dinner Coffee Hour), heard at 6:30 pm Tuesdays on New York's WEAF. Sanka was a sponsor of I Love Lucy , The Twilight Zone , and The Andy Griffith Show during their respective runs on CBS television in the 1950s and early 1960s. [6] The Andy Griffith Show Sanka sponsor spots featured the cast members. It was also a sponsor of The Goldbergs (1920s to about 1960 on radio and television, unrelated to the U.S. 2013 ABC television series) where, on many episodes, Mrs. Goldberg (Gertrude Berg) would address the camera and talk to the TV audience and tell them about Sanka coffee. After the sales pitch, she would walk away, usually from the window, and start the show.
With such promotion, Sanka became a nationwide sales success, with General Foods Corporation taking over distribution in 1928 as a defensive measure, since Sanka directly competed with its noncaffeine coffee substitute Postum. The bright orange label that made Sanka easily identifiable to consumers found its way into coffee shops around the country in the form of the decaf coffee pot. Coffee pots with a bright orange handle are a direct result of the American public's association of the color orange with Sanka, no matter which brand of coffee is actually served. Businesses that serve rival Folgers decaffeinated coffee usually have green-handled pots.
From 1976 to 1982, veteran actor Robert Young was Sanka's television spokesman, appearing in a whole series of commercials. [7] During the mid-1980s, a series of Sanka television commercials aired featuring Lena Horne.
Kraft Dinner in Canada, Kraft Mac & Cheese in the United States, Australia and New Zealand, Mac and Cheese in the United Kingdom and internationally, is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group and traditionally cardboard-boxed with dried macaroni pasta and a packet of processed cheese powder. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. in 1937. The brand is particularly popular with Canadians, who consume 55% more boxes per capita than Americans.
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. For nearly 100 years, until the late 1980s, it was the highest-selling coffee brand in the United States. The company's slogan is "Good to the last drop," which is often incorporated into its logo and is printed on its labels.
Decaffeination is the removal ("de-") of caffeine from coffee beans, cocoa, tea leaves, and other caffeine-containing materials. Decaffeinated products are commonly termed by the abbreviation decaf. Decaffeinated drinks contain typically 1–2% of the original caffeine content, but sometimes as much as 20%.
Folgers Coffee is a brand of ground, instant, and single-use pod coffee produced and sold in the United States, with additional distribution in Asia, Canada and Mexico. It forms part of the food and beverage division of The J.M. Smucker Company. Folgers roasts its coffee in New Orleans.
Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
Coffee production is the industrial process of converting the raw fruit of the coffee plant into the finished coffee. The coffee cherry has the fruit or pulp removed leaving the seed or bean which is then dried. While all green coffee is processed, the method that is used varies and can have a significant effect on the flavor of roasted and brewed coffee. Coffee production is a major source of income for 12.5 million households, most in developing countries.
Gevalia is the largest coffee roastery in Scandinavia. In North America, the company sells coffee directly to consumers via home delivery and through big box stores such as Wal-Mart. Gevalia discontinued sales of tea in 2015. Customers order from a customer service center and a website that was relaunched in August 2009. Gevalia is a wholly owned subsidiary of Kraft Heinz based in Chicago, Illinois, in North America and JDE Peet's in rest of the world. Gevalia produces more than 40 different varieties of coffee and tea.
Cafédirect is a UK-based alternative trading organization.
Yorkshire Tea is a black tea blend produced by the Bettys & Taylors Group since 1977. It became the best-selling tea brand in Britain in 2019. In 1886 Charles Edward Taylor Founded CE Taylor & Co., later shortened to "Taylors", the company was purchased by 'Betty's Tea Rooms' which today forms Bettys & Taylors Group. Taylors of Harrogate is still based in Harrogate, Yorkshire, in the first 'Betty's' tea room.
American tea culture encompasses the methods of preparation and means of consumption of tea within the context of the culture of the United States. About 85% of the tea consumed in the United States is served cold, usually as iced tea.
Alois Dallmayr, usually abbreviated to Dallmayr, is the largest delicatessen business in Europe and one of the best-known German coffee brands: The company has a history of over 300 years and is still in family ownership today. The corporate group has meanwhile been divided into four business units: "Delicatessen and Gastronomy", "Party & Catering," "Coffee & Tea" and finally "Vending & Office".
Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. Forty of its brands were at least a century old.
Ludwig Roselius was a German coffee merchant and founder of the company Kaffee HAG. He was born in Bremen and is credited with the development of commercial decaffeination of coffee. As a patron, he supported artists like Paula Modersohn-Becker and Bernard Hoetger and turned the Böttcherstrasse street in Bremen into an artwork.
Nabob is a brand of coffee produced by Kraft Foods and sold in Canada since 1896. Nabob produces several different blends of coffee which are available in a typical Canadian supermarket.
Luzianne is the brand name for a line of Southern beverages and packaged goods, of which Luzianne coffee and iced tea products are the best known. Although most Luzianne products are available throughout the country, the popularity of the brand rests mainly in the Southern United States. Products carrying the Luzianne brand name are manufactured by the Reily Foods Company, which has its headquarters in New Orleans, Louisiana. In 2017, Luzianne was the second largest seller of tea in the United States, with annual sales of over $200 million.
Eight O'Clock Coffee is an American brand of coffee products currently manufactured by the Eight O'Clock Coffee Company, of North Bergen, New Jersey, a subsidiary of Tata Coffee, which is headquartered in Mumbai, India; its coffee production plant is in Landover, Maryland. Tata Global Beverages has owned Eight O'Clock Coffee since 2006.
Böttcherstraße is a street in the historic centre of Bremen, Germany. Only about 100 m (330 ft) long, it is famous for its unusual architecture and ranks among the city's main cultural landmarks and visitor attractions. Most of its buildings were erected between 1922 and 1931, primarily as a result of the initiative of Ludwig Roselius, a Bremen-based coffee-trader, who charged Bernhard Hoetger with the artistic supervision over the project. The street and its buildings are a rare example of an architectural ensemble belonging to a variant of the expressionist style. Several of the houses can be classed as Brick Expressionism. Since 1973, the ensemble has been protected by the Monument Protection Act.
High Point was a brand of instant decaffeinated coffee marketed and distributed by The Folger Coffee Company, a subsidiary of Procter & Gamble. The production technique was created by Dennis Grubbs, an employee of Procter & Gamble at the time. It was introduced on a test basis in 1975. In 1980, the product was launched nationally as a competitor to Kraft Foods' Sanka.
Café HAG is a worldwide brand of decaffeinated coffee currently owned by JDE Peet's.
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