Cool Whip

Last updated
Cool Whip
Coolwhip brand logo.png
Pumpkin pie with Cool Whip on top.jpg
Pumpkin pie topped with a dollop of Cool Whip
Product type Whipped topping
Owner Kraft Heinz
Country United States
Introduced1966;57 years ago (1966)
MarketsWorldwide
Previous owners General Foods
Kraft General Foods
Kraft Foods
Website myfoodandfamily.com/coolwhip

Cool Whip is an American brand of imitation whipped cream, referred to as a whipped topping by its manufacturer, Kraft Heinz. It is used in North America as a topping for desserts, and in some no-bake pie recipes as a convenience food or ingredient that does not require physical whipping and can maintain its texture without melting over time.

Contents

Cool Whip is sold frozen and must be defrosted in the refrigerator before being used.[ citation needed ] It has a longer shelf life than cream while frozen. On the other hand, it does not have the same flavor and texture as whipped cream, and costs nearly 50% more per ounce. [1] [2] [3] [4] It was originally marketed as being "non-dairy" despite containing the milk protein casein; it now also includes skimmed milk.

Overview

Cool Whip was introduced in 1966 by the Birds Eye division of General Foods, now part of Kraft Heinz. Within two years of introduction, it became the largest and most profitable product in the Birds Eye line of products. Cool Whip is now the most consumed brand of whipped topping in the U.S. [5]

Cool Whip was created in 1966 by food scientist William A. Mitchell. [6] The key advantage of his invention was that the product could be distributed frozen.

Cool Whip is manufactured in Avon, New York, for the American and Canadian markets. It is sold frozen in eight-ounce (226-gram) and larger plastic tubs and is refrigerated prior to serving. Each nine-gram serving provides 25 kcal (105 kJ) of energy, of which 1.5 grams or 15 kcal (63 kJ) are from fat.

Varieties offered include Original, Extra Creamy, [7] Light, Free (fat-free), [8] and Sugar-Free (made with NutraSweet). In Canada, the fat-free variety is labeled as Ultra-low Fat.[ when? ] Seasonal flavors include French vanilla, chocolate, and sweet cinnamon, all introduced in 2011; strawberry; peppermint, introduced in 2016; [9] and cheesecake, introduced in 2017. [10]

Cool Whip remains the most popular brand of whipped topping in the United States, with Reddi-wip (whipped cream in an aerosol can) ranking second. [11] Dream Whip is another brand of whipped dessert topping, but one that is sold as a powder.

Ingredients

Cool Whip Original is made of water, hydrogenated vegetable oil (including coconut and palm kernel oils), high fructose corn syrup, corn syrup, skimmed milk, light cream (less than 2%), sodium caseinate, natural and artificial flavor, xanthan and guar gums, polysorbate 60, sorbitan monostearate, sodium polyphosphate, and beta carotene (as a colouring). [12] Cool Whip is available in an aerosol can using nitrous oxide as a propellant. [13]

From its introduction, Cool Whip was labeled and advertised as non-dairy, [14] but as of 2018 it contains skimmed milk and sodium caseinate, a milk derivative. Even before the skimmed milk was introduced, Cool Whip was classified in Jewish dietary traditions as dairy because of the sodium caseinate.[ citation needed ]

See also

Related Research Articles

<span class="mw-page-title-main">Cream</span> Dairy product

Cream is a dairy product composed of the higher-fat layer skimmed from the top of milk before homogenization. In un-homogenized milk, the fat, which is less dense, eventually rises to the top. In the industrial production of cream, this process is accelerated by using centrifuges called "separators". In many countries, it is sold in several grades depending on the total butterfat content. It can be dried to a powder for shipment to distant markets, and contains high levels of saturated fat.

<span class="mw-page-title-main">Dairy product</span> Food product made from milk

Dairy products or milk products, also known as lacticinia, are food products made from milk. The most common dairy animals are cow, water buffalo, nanny goat, and ewe. Dairy products include common grocery store food items in the Western world such as yogurt, cheese, milk and butter. A facility that produces dairy products is known as a dairy. Dairy products are consumed worldwide to varying degrees. Some people avoid some or all dairy products either because of lactose intolerance, veganism, or other health reasons or beliefs.

<span class="mw-page-title-main">Kraft Dinner</span> Boxed macaroni and cheese product

Kraft Dinner (KD) in Canada, Kraft Mac & Cheese in the United States, Australia and New Zealand, Cheesey Pasta in the United Kingdom and internationally, is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group and traditionally cardboard-boxed with dried macaroni pasta and a packet of processed cheese powder. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. in 1937. The brand is particularly popular with Canadians, who consume 55% more boxes per capita than Americans.

<span class="mw-page-title-main">Frozen yogurt</span> Frozen dessert

Frozen yogurt is a frozen dessert made with yogurt and sometimes other dairy and non-dairy products. Frozen yogurt is a frozen product containing the same basic ingredients as ice cream, but contains live bacterial cultures.

<span class="mw-page-title-main">Processed cheese</span> Food product

Processed cheese is a food product made from cheese and unfermented dairy ingredients mixed with emulsifiers. Additional ingredients, such as vegetable oils, salt, food coloring, or sugar may be included. As a result, many flavors, colors, and textures of processed cheese exist. Processed cheese typically contains around 50 to 60% cheese and 40 to 50% other ingredients.

<span class="mw-page-title-main">Cheez Whiz</span> Trademarked processed cheese

Cheez Whiz is a brand of processed cheese sauce or spread produced by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007). It was first sold in 1952, and with some changes in formulation continues to be in production today.

<span class="mw-page-title-main">Breyers</span> Ice cream brand

Breyers is a brand of ice cream started in 1866 by William A. Breyer in Philadelphia, Pennsylvania.

<span class="mw-page-title-main">Skyr</span> Icelandic cultured dairy product

Skyr is a traditional Icelandic cultured dairy product. It has the consistency of strained yogurt, but a milder flavor. Skyr can be classified as a fresh sour milk cheese, similar to curd cheese consumed like a yogurt in the Baltic states, the Low Countries, Germany and Russia. It has been a part of Icelandic cuisine for centuries.

<span class="mw-page-title-main">Calcium caseinate</span> Chemical compound

Calcium caseinate is one of several milk proteins derived from casein in skim and 1% milk. Calcium caseinate has a papery, sweet and overall bland flavor, and is primarily used in meal preparation and fat breakdown. Caseinates are produced by adding an alkali to another derivative of casein, acid casein. The type of caseinate is determined by the cation added alongside the acid casein. Other cations used to form caseinates besides calcium include ammonium, potassium, and sodium.

<span class="mw-page-title-main">Reddi-Wip</span> Whipped cream brand

Reddi-Wip is an American brand of sweetened whipped cream propelled from its container by nitrous oxide. It is produced by Conagra Brands and is sold in varieties such as Original, Extra Creamy, Fat Free, Zero Sugar, and Barista. In 2019, two new plant-based varieties, Non-Dairy Coconut and Non-Dairy Almond, were released. Both products are dairy-free and plant-based.

<span class="mw-page-title-main">Whipped cream</span> Cream whipped until semi-solid

Whipped cream is heavy cream, double cream, or other high-fat cream, that is whipped by a whisk or mixer until it is light and fluffy and holds its shape, or by the expansion of dissolved gas, forming a firm colloid. It is often sweetened, typically with white sugar, and sometimes flavored with vanilla. Whipped cream is also called Chantilly cream or crème Chantilly.

<span class="mw-page-title-main">Non-dairy creamer</span> Substitute for milk or cream in coffee

A non-dairy creamer, commonly also called tea whitener or coffee whitener or else just creamer, is a liquid or granular product intended to substitute for milk or cream as an additive to coffee, tea, hot chocolate or other beverages. They do not contain lactose and therefore are commonly described as being non-dairy products, although many contain casein, a milk-derived protein.

<span class="mw-page-title-main">Coffee-Mate</span> Non-dairy coffee creamer made by Nestlé

Coffee-mate is a lactose-free coffee creamer manufactured by Nestlé, available in powdered, liquid and concentrated liquid forms. It was introduced in 1961 by Carnation.

Milk protein concentrate (MPC) is any type of concentrated milk product that contains 40–90% milk protein. The United States officially defines MPC as "any complete milk protein concentrate that is 40 percent or more protein by weight." In addition to ultrafiltered milk products, the MPC classification includes concentrates made through other processes, such as blending nonfat dry milk with highly concentrated proteins, such as casein.

<span class="mw-page-title-main">Plant cream</span> Vegan imitation of dairy cream

Plant cream is an imitation of dairy cream made without dairy products, and thus vegan. It is typically produced by grinding plant material into a thick liquid to which gums are added to imitate the viscosity and mouthfeel of cream. Common varieties are soy cream, coconut cream, and cashew cream. It is used as a dessert topping and in many other dishes and beverages.

<span class="mw-page-title-main">Dream Whip</span> Powdered base for a whipped dessert topping

Dream Whip is a brand of whipped topping mix that is mixed with milk and vanilla to make a whipped dessert topping, currently owned by the Kraft Heinz company.

<span class="mw-page-title-main">Velveeta Shells & Cheese</span> Brand name stovetop pasta shells and cheese product

Velveeta Shells & Cheese is a shell pasta and cheese sauce food product that debuted in the United States in 1984, as part of the Velveeta brand products. Its ingredients, texture, and flavor are very similar to macaroni and cheese. The product is a shelf-stable food.

<span class="mw-page-title-main">Philadelphia Cream Cheese</span> Brand of cream cheese

Philadelphia Cream Cheese is a brand of cream cheese. It is one of the best selling brands of cream cheese worldwide, first produced in 1872 and is currently owned by Kraft Heinz.

<span class="mw-page-title-main">Sour cream</span> Fermented dairy product

Sour cream is a dairy product obtained by fermenting regular cream with certain kinds of lactic acid bacteria. The bacterial culture, which is introduced either deliberately or naturally, sours and thickens the cream. Its name comes from the production of lactic acid by bacterial fermentation, which is called souring. Crème fraîche is one type of sour cream with a high fat content and less sour taste.

<span class="mw-page-title-main">Halo Top Creamery</span> Ice cream company

Halo Top Creamery is an ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, New Zealand, the Netherlands, Germany, Denmark, Taiwan, Hong Kong, South Korea, Austria, United Kingdom and the United Arab Emirates. The brand is marketed as a lower-calorie alternative, partially substituting sugar with stevia, a plant-based sweetener, and erythritol, a sugar alcohol.

References

  1. Patrick Di Justo, "Cool Whip", Wired Magazine 15:05 (April 24, 2007) full text
  2. Hannah Crowley, "Tasting Whipped Toppings", Cook's Illustrated, 1 April 2016
  3. "Kraft Cool Whip Whipped Topping Original, 16 Oz - Walmart.com". Walmart.com. Retrieved 2018-01-26.
  4. "Great Value Heavy Whipping Cream, 16 oz - Walmart.com". Walmart.com. Retrieved 2018-01-26.
  5. "U.S.: Most eaten brands of whipped topping (cream type) 2011-2014" . Retrieved 17 October 2014.
  6. Steyn, Mark (November 2004). "Tastemaker With a Sweet Tooth". The Atlantic.
  7. Burros, Marian (25 August 1982). "Food notes". New York Times. This new Cool Whip has been joined by another version described as extra-creamy dairy recipe.
  8. McKay, Gretchen (11 May 2016). "Cool Whip: Still cool after 50 years". Pittsburgh Post-Gazette. In the '90s, when dieting was all the rage, it launched its Cool Whip Lite and Cool Whip Free products.
  9. Schouten, Rebekah (4 Nov 2016). "Slideshow: New limited edition products from General Mills, Kraft Heinz, Hershey". Food Business News. The Kraft Heinz Co. is giving Cool Whip a wintry makeover with its new limited edition Peppermint Cool Whip.
  10. Sherman, Elizabeth (24 May 2017). "Cheesecake-Flavored Cool Whip Is a Real Thing You Can Buy". Food & Wine.
  11. "U.S. households: Most eaten brands of whipped topping (cream type) from 2011 to 2015". statista.com. 2015.
  12. "Cool Whip". Kraft Foods. Retrieved 2018-02-08.
  13. "Home | Kraft Canada Cooking".
  14. "Cool Whip Non Dairy (1960s) - Classic TV Commercial". YouTube. Retrieved 2018-03-13.[ dead link ]

General and cited references