 Scene from the commercial | |
| Client | Lay's |
|---|---|
| Language | English |
| Running time | 03:00 |
| Directed by | Taika Waititi |
| Music by | "All I Want Is You" by Barry Louis Polisar |
| Produced by | Highdive |
| Country | United States |
The Little Farmer is an advertisement created by Highdive and produced for Lay's for Super Bowl LIX. The advertisement follows a family, particularly the daughter, that farms potatoes. It follows a theme of authenticity in an attempt to connect Lay's to family farms.
The advertisement is inspired by a daughter and her fifth-generation farming family in Wisconsin that produces potatoes for Lay's. [1] The Little Farmer follows a fictionalized version of DeLee Parker's life, a girl from St. Johns County, Florida. [2] The advertisement opens with a girl chasing a tractor before a potato falls off of it. The girl then cares for the potato and harvests it before putting it into a Lay's truck. [3] There is no dialogue in the commercial. [4]
The Little Farmer was directed by Taika Waititi and created by Highdive. [1] A cover of "All I Want Is You" by Barry Louis Polisar plays throughout the commercial sung by Caroline Says. [2] [4]
Colin Costello writing for Reel Chicago noted that the advertisement felt authentic and commented that the tagline "drives that home in a way that feels genuine rather than forced." [2] Brian Steinberg for Variety noted the lack of "sophomoric jokes" or nostalgia. [5]
Following the Little Farmer, Lay's would announce a marketing campaign focusing on the sourcing of the ingredients of their chips. This decision would be influenced by consumers demanding more transparent and healthier ingredients. [6]