 | |
 Headquarters in Milan, Italy | |
| Company type | Subsidiary |
|---|---|
| Industry | Eyewear |
| Founded | 1936 in Rochester, New York, United States |
| Headquarters | , Italy |
Area served | Worldwide |
| Products | |
| Owner | Luxottica Group |
| Website | ray-ban |
Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1] [2]
In 1929, US Army Air Corps Colonel John A. Macready worked with Bausch & Lomb, a Rochester, New York–based medical equipment manufacturer, to create aviation sunglasses that would reduce the distraction for pilots caused by the intense blue and white hues of the sky. [3] [4] [5]
Specifically, Macready was concerned that pilots' goggles would fog up, greatly reducing visibility at high altitude. [6] The prototype, created in 1936 and known as "Anti-Glare", had plastic frames and green lenses that could cut out the glare without obscuring vision. The name "Ray-Ban" was hence derived from the ability of these glasses to limit the ingress of either ultra-violet or infra-red rays of light. [7] Impact-resistant lenses were added in 1938. [8] The sunglasses were redesigned with a metal frame the following year and patented as the Ray-Ban Aviator. [6] According to the BBC, the glasses used "Kalichrome lenses designed to sharpen details and minimise haze by filtering out blue light, making them ideal for misty conditions." [6]
Ray-Ban's most popular sunglasses are the Wayfarer, Erika, and Aviator models. [6] [9] [10] During the 1950s, Ray-Ban released the Echelon (Caravan), which had a squarer frame. In 1965, the Olympian I and II were introduced; they became popular when Peter Fonda wore them in the 1969 film Easy Rider . [11] The company has also produced special edition lines, such as The General in 1987, bearing similarity to the original aviators worn by General Douglas MacArthur during the Second World War. [8] In the 1980s the Ray-Ban Clubmaster was added to the model line. [12] The Clubmaster has a browline frame and went on to become the third best selling sunglasses style of the 1980s, behind the Wayfarer and Aviator. [13]
In 2007, Luxottica Group launched Ray-Ban Youth, a collection of prescription eyewear aimed at children ages eight through twelve. Modeled after popular adult Ray-Bans styles, these hypoallergenic titanium frames featured both neutral and bold colorways as well as sturdy flex hinges. [14]
In 2009, Luxottica released the Ray-Ban Tech collection, which included the Carbon Fibre line. This line of sunglasses were factory stress-tested and designed to be durable and lightweight, and featured polarized lenses of polycarbonate or crystal. [15]
On the brand's website, Ray-Ban also offers the option to customize and purchase individual pairs of many of their popular styles, giving buyers express choice between frames, lenses, and engraving, among other options. [16]
In 2021, Ray-Ban commercialized a model of smart glasses that they developed with Facebook Reality Labs called Ray-Ban Stories. [17] [18] Building on recent trends of wearable technology, the glasses feature a built-in camera and Bluetooth earphones. [19] Like other wearable, camera-equipped tech, Ray-Ban Stories have come under scrutiny for their susceptibility to privacy issues and potential for misuse. [20]
Like other luxury brands, Ray-Ban has been a notable target for retail counterfeiters. The advertisement of Ray-Bans for unrealistically low prices has been consistently linked to fraudulent websites peddling counterfeit products. Studies have shown that one of every four ads for discounted luxury products on Facebook links users to such sites. [21] Ray-Bans are often involved in international seizures of counterfeit designer goods. For one example, in 2016, law enforcement in Thailand seized an alleged import of hundreds of thousands of counterfeit sunglasses including Ray-Bans and Oakleys (also owned by Luxottica Group). Counterfeiters were said to have applied tags and stickers to the fakes to deceive consumers about their authenticity. [22]
Luxottica has taken measures to thwart the trade of counterfeit products, such as converting the India Ray-Ban website from a reference site to functional e-commerce platform, and pursuing legal action against online retailers that market fake Ray-Ban products. [23] In 2016, Luxottica introduced a "Minimum Advertised Price (MAP)" policy for Ray-Ban in contracts with their wholesale customers. While the policy does not name a specific minimum price point, it forbids the advertisement of Ray-Ban products at extreme discounts, as well as any advertising that could otherwise devalue the products. [24]
Bausch & Lomb is an American-Canadian eye health products company based in Vaughan, Ontario, Canada. It is one of the world's largest suppliers of contact lenses, lens care products, pharmaceuticals, intraocular lenses, and other eye surgery products. The company was founded in Rochester, New York, in 1853 by optician John Bausch and cabinet maker turned financial backer Henry Lomb. Until its sale in 2013, Bausch + Lomb was one of the oldest continually operating companies in the United States.
Sunglasses or sun glasses are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can sometimes also function as a visual aid, as variously termed spectacles or glasses exist, featuring lenses that are colored, polarized or darkened. In the early 20th century, they were also known as sun cheaters.
Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is an autonomous subsidiary of Luxottica. The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. Most items are designed in house at their head office, but some countries hold exclusive designs relevant to their market. Oakley currently holds more than 600 patents for eyewear, materials, and performance gear.
Luxottica Group S.p.A. is an Italian eyewear multinational corporation headquartered in Milan. As a vertically integrated company, Luxottica designs, manufactures, distributes, and retails its eyewear brands through its own subsidiaries. It is the largest eyewear company in the world. It is, since October 2018, a subsidiary of EssilorLuxottica, which arose out of a merger between the Italian company and the French ophthalmic optics corporation Essilor.
LensCrafters is an international retailer of prescription eyewear and prescription sunglasses. Its stores usually host independent optometrists on-site or in an adjacent store. The company has its corporate headquarters in Mason, Ohio, a suburb of Cincinnati in the US.
John Jacob Bausch was a German-American maker of optical instruments who co-founded Bausch & Lomb. Over six decades he transformed his small, local optical shop into a large-scale international enterprise, pioneering the American optical industry.
Essilor International is a French multinational corporation specialized in the design, manufacture and sale of ophthalmic lenses, optical equipment and instruments. It is the world's largest manufacturer of ophthalmic lenses. Founded in 1972 out of the merger of two French companies operating in the sector, Essel and Silor, it is headquartered in Charenton-le-Pont, near Paris. It is, since October 2018, a subsidiary of EssilorLuxottica which arose out of a merger between Essilor and the Italian eyewear corporation Luxottica.
Aviator sunglasses are a style of sunglasses that was developed by a group of American firms. The original Bausch & Lomb design is now commercially marketed as Ray-Ban Aviators, although other manufacturers also produce aviator-style sunglasses.
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
Eyewear is a term used to refer to all devices worn over both of a person's eyes, or occasionally a single eye, for one or more of a variety of purposes. Though historically used for vision improvement and correction, eyewear has also evolved into eye protection, for fashion and aesthetic purposes, and starting in the late 20th century, computers and virtual reality.
Browline glasses are a style of eyeglass frames where the "bold" upper part holding the lenses resembles eyebrows framing the eyes. They were very popular during the 1950s and 1960s, especially in the United States of America. The glasses were first manufactured by Shuron Ltd in 1947 under the "Ronsir" brand, and quickly emulated by various other manufacturers. The design became the most common style of eyeglasses throughout the 1950s and the early 1960s before it was surpassed in popularity by solid plastic styles. Browlines enjoyed a renaissance as sunglasses in the 1980s before returning to popularity in the 2010s, with the rise of retro style and the hipster subculture.
Oliver Peoples is an American luxury eyewear brand established in 1986, and owned by Luxottica. The brand is sold in Oliver Peoples boutiques, online, and in fashion boutiques and department stores throughout the world. Oliver Peoples eyewear is designed in Los Angeles, Italy, and Japan.
Tannereye Ltd was a Canadian sunglasses manufacturing company, specializing in leather covered sunglasses. It was established in 1978 by Peter and Maureen Leunes on Prince Edward Island.
Randolph Engineering, Inc. is an American manufacturer of sunglasses, shooting glasses, and prescription glasses. Located in Randolph, Massachusetts, it is also the prime contractor for providing aviator sunglasses to the United States military.
Eyebuydirect, Inc. is an online retailer of prescription glasses, based in Austin, Texas. Eyebuydirect also sells prescription and non-prescription sunglasses, sport sunglasses, and computer glasses designed to reduce glare.
Frames Direct is an international online eyewear retailer owned by EssilorLuxottica. The company sells eyewear products such as eyeglasses, prescription sunglasses, sunglasses, and contact lenses through its website, https://www.framesdirect.com. Frames Direct sells designer and brand-name eyewear products with over 50,000 models. Founded in 1996, Frames Direct was one of the earliest online optical retail stores and the first to sell prescription sunglasses online.
Clearly is an online retailer of contact lenses, eyeglasses and sunglasses headquartered in Vancouver, British Columbia. The company, founded in 2000, is a subsidiary of the French lens manufacturer Essilor, which acquired it in 2014. Essilor merged with Luxottica in 2018 to form EssilorLuxottica, thus making Clearly a subsidiary of the new entity. Clearly is one of the largest online contact lens retailers in North America, and the largest seller of prescription eyeglasses online in the world.
Gentle Monster is a South Korean brand of luxury sunglasses and optical glasses founded by Hankook Kim in Seoul in 2011.
EssilorLuxottica SA is a Franco-Italian vertically integrated multinational holding company registered in Charenton-Le-Pont and headquartered in nearby Paris and Milan. It designs, produces and markets ophthalmic lenses, equipment and instruments, prescription glasses and sunglasses. It was founded on 1 October 2018 and its name is an amalgamation of the two major corporations which merged to create it; the French Essilor and the Italian Luxottica. The two companies have, since the merger, been restructured as subsidiaries of the new entity.
The American Optical Company, also known as AO Eyewear, is a luxury American eyewear and sunglass company based in Vernon Hills, Illinois near Chicago. AO designs and manufactures in the United States.
And so Macready began working with Bausch & Lomb to design goggles especially suited to protect against the dazzle in the stratosphere. "My dad gave Bausch & Lomb the original shape, tint and fit" of aviator lenses, Wallace said.
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