Super Bowl LX

Last updated

Super Bowl LX
DateFebruary 8, 2026
Stadium Levi's Stadium
Santa Clara, California
Ceremonies
Halftime show Bad Bunny [1]
TV in the United States
Network Broadcast:
NBC
Telemundo (Spanish)
Streaming:
Peacock
NFL+
Radio in the United States
Network Westwood One

Super Bowl LX is the upcoming American football championship game of the National Football League (NFL) for the 2025 season. The game will be played at Levi's Stadium in Santa Clara, California.

Contents

This will be the third Super Bowl to be held in the San Francisco Bay Area and the second at Levi's Stadium, the first being Super Bowl 50 a decade prior. The game is planned to be televised nationally by NBC. [2]

Background

Host selection

Levi's Stadium in Santa Clara, California, the venue of the game. Broncos vs 49ers preseason game at Levi's Stadium.jpg
Levi's Stadium in Santa Clara, California, the venue of the game.

The league has made all decisions regarding hosting sites from Super Bowl LVII (held in February 2023) onward. There is no bidding process per site. The league selects a potential venue unilaterally, the chosen team puts together a hosting proposal, and then the league owners vote to determine whether it is acceptable. [3]

On May 22, 2023, the NFL announced that Super Bowl LX would be played at Levi's Stadium, home of the San Francisco 49ers. [4]

As has been tradition since Super Bowl LVI, the Super Bowl logo includes Roman numerals featuring imagery from the host city/region. For Super Bowl LX, the logo was revealed on February 9, 2025, in a social media post by game broadcaster NBC Sports following the conclusion of Super Bowl LIX, [5] ahead of a formal unveiling at a post-game press conference in New Orleans the next day. [6] The Roman numerals have a CMYK theme, incorporating Bay Area landmarks such as the San Francisco skyline, the Golden Gate Bridge, and redwood trees. It was suggested that the use of multiple colors was intended to deter a conspiracy theory that the colors in the Super Bowl logo represented the teams that would be playing in it. [6]

Broadcasting

United States

Television

Super Bowl LX is scheduled to be televised by NBC. It will be the third Super Bowl to be broadcast as part of the 11-year NFL television contract, which allows a four-year rotation between CBS, Fox, NBC, and ABC/ESPN. Under this rotation, the league awarded NBC the Super Bowl during the same years it has its Winter Olympics coverage. Super Bowl LX will be the second time after Super Bowl LVI that the game is scheduled on a date that falls within the date range of an ongoing Olympics event (and the third that the date will be on an Olympic year and for both events to be scheduled to air on the same network), the 2026 Winter Olympics in Milan and Cortina d'Ampezzo, Italy. [2] [7] As it has in previous years, NBC will offer bundled packages of commercial slots covering the Super Bowl, Olympics and (new for 2026) the NBA All-Star Game. [8] It is charging a base rate of $7 million for a 30-second advertisement, even with the price Fox had initially offered the previous year. [9] [2]

Streaming

The game is planned to be streamed live on Peacock, as well as NFL+ via mobile devices. [2]

Radio

Westwood One holds the national radio rights to the game. [10]

International

Entertainment

Halftime

During a September 2025 interview on Today , commissioner Roger Goodell stated that it was possible that Taylor Swift could perform at the halftime show, and that he would support it. Swift received attention in the NFL for her high-profile relationship with Kansas City Chiefs tight end Travis Kelce, with their engagement announcement in August 2025 fueling rumors that she would be performing. [12] In late September the league refused Swift's demand for two things that the NFL does not normally grant to Super Bowl halftime show performers: a substantial appearance fee and full ownership of the show's footage. Music insiders stated that Swift had the higher bargaining power to demand more concessions from the league because she had enough global popularity to no longer need the Super Bowl exposure. [13] This is reportedly the third time in four years that Swift has refused to perform the halftime show, following her previous rejections of offers to headline Super Bowls LVII and LVIII. [14] [15] Shortly after Swift's rejection of the gig was made public, it was later announced that Puerto Rican rapper and singer Bad Bunny would headline the show. [16] This will be Bad Bunny's second appearance in the Super Bowl halftime show, as he had previously performed as a guest in the Super Bowl LIV halftime show headlined by Shakira and Jennifer Lopez. [1]

References

  1. 1 2 Rys, Dan (September 28, 2025). "Bad Bunny to Headline 2026 Super Bowl Halftime Show". Billboard . Archived from the original on September 29, 2025. Retrieved September 28, 2025.
  2. 1 2 3 4 Sherman, Alex; Young, Jabari (March 18, 2021). "NFL finalizes new 11-year media rights deal, Amazon gets exclusive Thursday Night rights". CNBC. Retrieved June 11, 2024.
  3. ↑ Teope, Herbie (May 23, 2018). "Arizona, New Orleans chosen as Super Bowl hosts". NFL.com . NFL. Archived from the original on February 2, 2020. Retrieved May 23, 2018.
  4. ↑ Baca, Michael (May 22, 2023). "Niners' Levi's Stadium approved as site for Super Bowl LX in 2026". NFL.com . Retrieved June 11, 2024.
  5. ↑ Lind, Andrew (February 10, 2025). "First Look at Super Bowl LX Logo, Played at Santa Clara in 2026". SportsLogos.Net News. Retrieved February 12, 2025.
  6. 1 2 Breech, John (February 10, 2025). "NFL unveils logo for Super Bowl 60 at Levi's Stadium, and here are the colors for you conspiracy theorists". CBSSports.com. Retrieved February 12, 2025.
  7. ↑ Reedy, Joe (February 6, 2022). "Super Bowl/Olympics Sunday about to become routine for NBC". Associated Press. Retrieved February 15, 2022. When the NFL's 11-year television contract starts in 2023, NBC's spot in the Super Bowl rotation lines up the same year as the Winter Olympics.
  8. ↑ Steinberg, Brian (January 29, 2025). "Super Bowl Ad Prices Top $8 Million as Surge Fuels Fox Sales". Sportico.com. Retrieved January 30, 2025.
  9. ↑ Steinberg, Brian (March 24, 2025). "NBC Seeks $7 Million for 2026 Super Bowl Commercials in Early Ad Talks (EXCLUSIVE)". Variety. Retrieved March 24, 2025.
  10. ↑ Lucia, Joe (March 28, 2022). "Westwood One has a new deal with the NFL, with all primetime games available for free in the NFL app". Awful Announcing. Retrieved June 12, 2024.
  11. ↑ "Globo e NFL anunciam parceria para transmissões no Brasil". TV Globo (in Brazilian Portuguese). August 26, 2025. Retrieved August 26, 2025.
  12. ↑ Barron, Tory (September 3, 2025). "The Life of a (halftime) Showgirl? Roger Goodell says Taylor Swift a 'maybe' for Super Bowl LX". ESPN.com. Retrieved September 14, 2025.
  13. ↑ "Taylor Swift out of 2026 Super Bowl halftime show". WCNC. September 26, 2025. Retrieved September 18, 2025.
  14. ↑ Bonner, Mehera (August 24, 2023). "Taylor Swift Won't Do the 2024 Super Bowl Halftime Show for Several Very Specific Reasons". Cosmopolitan . Retrieved September 26, 2023.
  15. ↑ Strauss, Matthew; Arcand, Rob (September 24, 2022). "Taylor Swift Turns Down Offer to Play 2023 Super Bowl Halftime Show". Pitchfork. Retrieved September 25, 2022.
  16. ↑ "Bad Bunny to Headline 2026 Super Bowl LX Halftime Show". WCNC. September 28, 2025. Retrieved September 28, 2025.
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