The NBC television network's in-studio pre-game coverage for their National Football League game telecasts has been presented under various titles and formats throughout NBC's NFL coverage history.
NBC's first official NFL pre-game show was GrandStand, [1] [2] a program that doubled as a competing sports anthology series to ABC's Wide World of Sports during the off-season (GrandStand also served as the pre-game show for NBC's Major League Baseball Game of the Week during the 1976 season). GrandStand premiered in 1975 [3] with hosts Jack Buck and Bryant Gumbel (who joined Buck sometime later in the season). Prior to 1975, NBC aired the political talk show Meet the Press in the NFL pre-game show's timeslot (12:30 p.m. Eastern) against The NFL Today , the pre-game show of CBS since 1967.
In 1976, Jack Buck left GrandStand in order to return to the booth as a play-by-play announcer, remaining with NBC. He was replaced as co-host by Lee Leonard.
Leonard (who would later become a co-host of ESPN's SportsCenter ) left the program in 1977, and was replaced by Mike Adamle and Regina Haskins [4] as Gumbel's co-hosts. For the post-game show, GrandStand kept the Sperry NFL Report, although later incarnations of the post-game would be retitled the Budweiser NFL Report.
In 1977, NBC dropped the GrandStand moniker in favor of NFL, which the title being paired with a year number that corresponded to the then-current NFL season (such as NFL '77 and NFL '78). [5] Beginning with NFL '80, NBC would pioneer the use of in-game highlight packages [6] ("Let's go to New York for an NFL '80 update") NBC would use this particular method of titling their pregame show until the 1987 season.
Bryant Gumbel hosted the NFL on NBC pregame show through the 1981 season, when he left NBC Sports to become co-anchor of NBC's morning program Today . In his final two seasons on The NFL on NBC, Gumbel served as the sole host for the pre-game show. Gumbel was subsequently replaced by Len Berman, [7] who was joined by Adamle, Pete Axthelm (who left following the 1985 season) and Ahmad Rashad.
For Berman's second season (and what turned out to be his final full season) as host, Bill Macatee (who left following the 1984 season) and Dave Marash (who left following the 1983 season) replaced Adamle and Rashad. Rashad would return to the pre-game show in 1984 and continue onward through the 1988 season.
In October 1984, NBC was also covering the World Series between the Detroit Tigers and San Diego Padres. Even though Game 5 was on a Sunday afternoon (Game 5 was at 4:30 p.m. ET), Bob Costas (who anchored NBC's World Series coverage with Len Berman) was still in New York City to host NFL '84. At the end of the pre-game show, Costas left the New York studio to travel to Detroit to cover that night's baseball game at Tiger Stadium. In the meantime, Macatee filled-in for Costas, providing updates and halftime highlights. Costas later interviewed the Tigers in their locker room that night.
In 1985, NBC moved its Sunday pre-game show to 12:30 p.m. Eastern Time no matter what time that market got a game. CBS followed suit in 1986. Previously, NBC and CBS would air their pre-game shows at 1:30 and 3:30 p.m. Eastern Time for markets that were only receiving games with 2:00 or 4:00 p.m. Eastern start times.
From the mid-to-late 1980s, NBC would to open its NFL pre-game show with a feature called "Great Games, Great Moments," which rebroadcast an original clip (from an NBC telecast, as opposed to NFL Films) of a play from a classic NFL game originally televised on the network. The instrumental music that NBC used for the "Great Games, Great Moments" clip was "Constant Energy" [8] by Craig Palmer. During the 1986 season, NBC experimented with using a studio audience for its NFL '86 telecasts; this would be dropped after that season. Paul Maguire served as an analyst from 1986 to 1987, alongside Costas and Rashad. [9]
In 1987, the network's pre-game show was retitled NFL Live! (a title that would later be used by ESPN for the NFL analysis program previously titled NFL 2Night – although without the exclamation point – in 2003, six years after NBC lost the broadcast rights to the league's American Football Conference to CBS). Gayle Gardner would join the team as an analyst in 1988, alongside Costas and Rashad. Also in 1988, Costas' predecessor, Len Berman [10] temporarily returned as the program's host as Costas was covering that year's Summer Olympics in Seoul for NBC. Gayle Sierens, who made history as the first female play-by-play announcer in NFL history one year earlier, would join Berman while Costas, Rashad and Gardner were in Seoul. Paul Maguire also briefly returned to NFL Live! (he had earlier left the program to become a color commentator for NBC) during the Olympics period.
For the 1989 season, O. J. Simpson became an analyst for NFL Live! alongside Costas; [11] Simpson remained on the program until the end of the 1993 season. (Simpson was arrested on two counts of murder on June 17, 1994, and remained incarcerated until his acquittal on October 3, 1995.) That year, the program introduced the John Tesh-composed theme "Gridiron Dreams". [12] In 1990, Will McDonough [13] moved over from CBS' The NFL Today to join NFL Live! He would leave the program after the 1993 season to serve as a sideline reporter and host of the program's "News and Notes" segment. In 1991, Bill Parcells (who left after just one season for a role as an in-booth analyst for NBC) joined the team.
For Week 1 of the 1991 season, Marv Albert substituted as host of NFL Live!. Regular host Bob Costas along with O. J. Simpson, play-by-play broadcaster Tom Hammond and analyst Todd Christensen were assigned to cover the world track and field championships in Tokyo, Japan.
Bob Costas held the main hosting position through the 1992 season, but would continue his involvement with The NFL on NBC, albeit in a more limited role such as delivering pre-taped, one-on-one interviews. [14] Jim Lampley [15] replaced Costas as the host of NFL Live! in 1993, before leaving the program in favor of becoming a play-by-play announcer for NBC's NFL telecasts.
Mike Ditka [16] also joined NFL Live! as a regular commentator that year. For the 1993 season, "Gridiron Dreams" was replaced as the program's theme music by a composition composed by John Colby. [17]
From 1994 to 1997, former NFL Today host Greg Gumbel served as the program's host, alongside Ahmad Rashad. Meanwhile, a revamped version of John Colby's theme music was used solely for that season. That year, Joe Gibbs joined NFL Live! as an analyst, staying on through the 1997 season. In 1994 and 1995, NBC ran an hour-long edition of the pre-game show before Week 1. [18] Ditka left the program after the 1996 season.
During NBC's last three years as the broadcast television home of the American Football Conference (from the 1995 to 1997 seasons), the pregame show was simply titled The NFL on NBC. [19] The theme music [20] by Randy Edelman was used for both the pregame show and the network's game coverage.
In 1995, Joe Montana joined the program as an analyst, but left after just one season. Montana was subsequently replaced by Cris Collinsworth, who stayed on through the 1997 season. As previously mentioned, Mike Ditka left NBC following the 1996 season to become the head coach of the New Orleans Saints and was replaced by Sam Wyche.
After NBC won the rights to the Sunday Night Football package from ESPN, effective with the 2006 season, [21] the network launched the 80-minute pre-game Football Night in America , the only prime time pre-game show on a major broadcast network. The program was initially hosted by Bob Costas.
Bryant Charles Gumbel is an American television journalist and sportscaster, best known for his 15 years as co-host of NBC's Today. He is the younger brother of sportscaster Greg Gumbel. From 1995 to 2023, he hosted HBO's acclaimed investigative series Real Sports with Bryant Gumbel, which has been rated as "flat out TV's best sports program" by the Los Angeles Times. It won a Peabody Award in 2012.
NFL Primetime is a sports television program that has aired on ESPN since 1987. The show is presented similarly to ESPN's own SportsCenter, featuring scores, highlights, and analysis of every game of the week in the NFL.
The NFL Today is an American football television program on CBS that serves as the pre-game show for the network's National Football League (NFL) game telecasts under the NFL on CBS brand. The program features commentary on the latest news around the NFL from its hosts and studio analysts, as well as predictions for the day's games and interviews with players and coaches. Originally debuting as Pro Football Kickoff on September 17, 1961, the program airs before all NFL games broadcast by CBS, and generally runs for one hour. The program's commentators also provide commentary during game updates, the halftime reports, and the postgame show on the NFL on CBS broadcasts.
Ahmad Rashad is an American sportscaster and former professional football wide receiver. He was the fourth overall selection of the 1972 NFL draft, taken by the St. Louis Cardinals. He was known as Bobby Moore before changing his name in 1973.
Fox NFL Sunday is an American sports television program broadcast on the Fox television network. The show debuted on September 4, 1994, and serves as the pre-game show for the network's National Football League (NFL) game telecasts under the NFL on Fox brand. An audio simulcast of the program airs on sister radio network Fox Sports Radio, which is distributed by Premiere Radio Networks. As of 2014, the program has won four Emmy Awards.
The NBA on NBC is the branding used for presentations of National Basketball Association (NBA) games produced by NBC Sports.
The NFL on NBC is the branding used for broadcasts of National Football League (NFL) games that are produced by NBC Sports, and televised on the NBC television network and the Peacock streaming service in the United States.
The 1975 NFL season was the 56th regular season of the National Football League.
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Football Night in America (FNIA), branded for sponsorship purposes as Football Night in America served by Applebee's, is an American pre-game show that is broadcast on NBC, preceding its broadcasts of Sunday night and postseason National Football League (NFL) games. The program debuted on September 10, 2006, when the network inaugurated its Sunday prime time game package. The 80-minute program airs live at 7:00 p.m. Eastern Time, and is broadcast from Studio 1 at NBC Sports Headquarters in Stamford, Connecticut. Prior to 2012, Football Night in America originally broadcast from the GE Building in New York City, first out of Studio 8G from 2006 to 2012 and in 2013, from Studio 8H, where Saturday Night Live is also taped.
Monday Night Countdown is an American pregame television program that is broadcast on ESPN, preceding its coverage of Monday Night Football. For the network's non-Monday broadcasts, the pregame show is simply titled NFL Countdown. When it debuted in 1993 as NFL Prime Monday, and Monday Night Football was airing on ABC, the pregame show was one of the first cross-pollinations between ESPN and ABC Sports, each of which operated largely under separate management at the time. The show was renamed Monday Night Countdown in 1998 to match its sister show Sunday NFL Countdown, and Monday Night Football moved from ABC to ESPN in 2006. When ABC began airing selected Monday Night Football games in 2016, the network's broadcasts were preceded by simulcasts of Monday Night Countdown. The current sponsor is ESPN Bet, starting with the 2024 season. Previous sponsors of the show include UPS, Applebee's, Call of Duty, Courtyard by Marriott, Subway and Panera.
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During the early 1960s, NFL Commissioner Pete Rozelle envisioned the possibility of playing at least one game weekly during prime time that could be viewed by a greater television audience. An early bid by the league in 1964 to play on Friday nights was soundly defeated, with critics charging that such telecasts would damage the attendance at high school football games. Undaunted, Rozelle decided to experiment with the concept of playing on Monday night, scheduling the Green Bay Packers and Detroit Lions for a game on September 28, 1964. While the game was not televised, it drew a sellout crowd of 59,203 spectators to Tiger Stadium, the largest crowd ever to watch a professional football game in Detroit up to that point.
NBC made history in the 1980s with an announcerless telecast, which was a one-shot experiment credited to Don Ohlmeyer, between the Jets and Dolphins in Miami on December 20, 1980), as well as a single-announcer telecast, coverage of the Canadian Football League during the 1982 players' strike, and even the first female play-by-play football announcer, Gayle Sierens.
On March 12, 1990, at the NFL's annual meeting in Orlando, Florida, the league new ratified four-year television agreements for the 1990 to 1993 seasons involving ABC, CBS, NBC, ESPN and TNT. The contracts totaled US$3.6 billion, the largest package in television history. This contract saw each network having rights to one Super Bowl telecast as part of the package. The fourth Super Bowl (XXVIII) was up for a separate sealed bid. NBC won the bid, and since they were last in the rotation for Super Bowl coverage in the regular contract, ended up with two straight Super Bowls. CBS is the only other network to televise two Super Bowls in a row. NBC, which had held XXVII, was the only network to bid on XXVIII. Previously, the league alternated the Super Bowl broadcast among its broadcast network partners, except for Super Bowl I; CBS broadcast Super Bowl II, then the league rotated the broadcast between CBS and NBC until 1985 when ABC entered the rotation when that network broadcast Super Bowl XIX.
Recently, the NFL's TV broadcasters have suffered annual financial losses because advertising revenue is unable to keep up with the rising costs of broadcast rights.