WebMD

Last updated

WebMD Health Corp.
WebMD logo.svg
Type of site
Subsidiary
FoundedJune 14, 1996;27 years ago (1996-06-14) [1] (as Healthscape)
Headquarters New York City, New York, U.S.
Key people
Services Healthcare information
Revenue US$705 million (2017)
Employees1,800 (2017)
Parent Internet Brands
URL www.webmd.com OOjs UI icon edit-ltr-progressive.svg

WebMD is an American corporation which publishes online news and information about human health and well-being. [3] The WebMD website also includes information about drugs and is an important healthcare information website and the most popular consumer-oriented health site. [4]

Contents

WebMD was started in 1998 by internet entrepreneur Jeff Arnold. [5] In early 1999, it was part of a three-way merger with Sapient Health Network (SHN) and Direct Medical Knowledge (DMK). SHN began in Portland, Oregon, in 1996 by Jim Kean, Bill Kelly, and Kris Nybakken, who worked together at a CD-ROM publishing firm, Creative Multimedia. Later, in 1999, WebMD merged with Healtheon, founded by Netscape Communications founder James H. Clark. [6]

Traffic

During March 2020, WebMD's network of websites reached more unique visitors each month than any other leading private or government healthcare website, making it the leading health publisher in the United States. [7] In the fourth quarter of 2016, WebMD recorded an average of 179.5 million unique users per month, and 3.63 billion page views per quarter. [8] In the first quarter of 2020, WebMD received approximately 127 million unique users viewing over 229 million page views per month. [9]

History

WebMD is best known as a health information services website, which publishes content regarding health and health care topics, including a symptom checklist, pharmacy information, drugs information, and blogs of physicians with specific topics, and provides a place to store personal medical information. [3] URAC, the Utilization Review Accreditation Commission, has accredited WebMD's operations continuously since 2001 regarding everything from proper disclosures and health content to security and privacy. [10]

The company reported $705 million in revenue for the year 2016. [6] In 2017, Internet Brands, a company owned by private-equity firm Kohlberg Kravis Roberts (KKR) agreed to purchase WebMD Health Corporation for approximately $2.8 billion. [6]

In May 2021, WebMD acquired the print magazine and website for patients with ADHD and parents of children with ADHD, ADDitude. [11] In August 2022, WebMD acquired the leading French medical news site Jim.fr. [12]

Company

WebMD is financed by advertising, third-party contributions, and sponsors. Some of the sponsors have influence over the content on WebMD. [13] In 2013, the Chicago Tribune reported that WebMD, "has struggled with a fall in advertising revenue with pharmaceutical companies slashing marketing budgets as several blockbuster drugs go off patent." In response, WebMD began investing in changes to its site in order to entice users who use its site seeking specific information to linger on the site reviewing other material. [14]

WebMD offers services to physicians and private clients. They publish WebMD the Magazine, a patient-directed publication distributed bimonthly free of charge to 85 percent of physician waiting rooms. [15] Medscape is a professional portal for physicians and has training materials, a drug database, and clinical information on 30 medical specialty areas and more than 30 physician discussion boards. [16] WebMD Health Services provides private health management programs and benefit decision-support portals to employers and health plans.

The WebMD Health Network operates WebMD Health and other health-related sites including: Medscape, MedicineNet, eMedicine, eMedicineHealth, RxList, OnHealth, and theheart.org. These sites provide similar services to those of WebMD. MedicineNet is an online media publishing company. [17] Medscape offers up-to-date information for physicians and other healthcare professionals. [18] RxList offers detailed information about pharmaceutical information on generic and name-brand drugs. [19] eMedicineHealth is a consumer site offering similar information to that of WebMD. It was first based on the site created for physicians, dentists and other healthcare professionals called eMedicine.com. [20]

WebMD China is operated by an unaffiliated online publishing group, and is not part of the WebMD Health Network. [21] [22]

Criticism

Writing in The New York Times Magazine in 2011, Virginia Heffernan criticized WebMD for biasing readers toward drugs that are sold by the site's pharmaceutical sponsors, even when they are unnecessary. She wrote that WebMD "has become permeated with pseudo-medicine and subtle misinformation." [23]

Julia Belluz of Vox criticized WebMD in 2016 ("The Truth about WebMD, a Hypochondriac's Nightmare and Big Pharma's Dream") for encouraging hypochondria and for promoting treatments for which evidence of safety and effectiveness is weak or non-existent, such as green coffee supplements for weight loss, vagus nerve stimulation for depression, and fish-oil/omega-3 supplements for high cholesterol. [24]

in 2012, Dr. Yoni Freedhoff, MD, Associate Professor of Family Medicine at the University of Ottawa and the medical director of the Bariatric Medical Institute, wrote an article entitled "Why I Can No Longer Trust Medscape". [25] In it he wrote that Medscape is "putting patients at risk by actively misinforming their physicians." [25] He also noted poor vetting of studies that Medscape chooses to publish as his reason for stating this. [25]

In 2016 a survey of Doctors found Web MD and its sister company Medscape to have incomplete medical information lacking depth and also numerous cases of misinformation on their sites. [24] A study of Medscape and Web MD also found both services to lack neutrality and exhibiting bias potentially based on very high payments (compared to their industry competitors) from the pharmaceutical industry. [24]

Related Research Articles

<span class="mw-page-title-main">Analgesic</span> Any member of the group of drugs used to achieve analgesia, relief from pain

An analgesic drug, also called simply an analgesic, pain reliever, or painkiller, is any member of the group of drugs used for pain management. Analgesics are conceptually distinct from anesthetics, which temporarily reduce, and in some instances eliminate, sensation, although analgesia and anesthesia are neurophysiologically overlapping and thus various drugs have both analgesic and anesthetic effects.

<span class="mw-page-title-main">Pharmacy</span> Clinical health science

Pharmacy is the science and practice of discovering, producing, preparing, dispensing, reviewing and monitoring medications, aiming to ensure the safe, effective, and affordable use of medicines. It is a miscellaneous science as it links health sciences with pharmaceutical sciences and natural sciences. The professional practice is becoming more clinically oriented as most of the drugs are now manufactured by pharmaceutical industries. Based on the setting, pharmacy practice is either classified as community or institutional pharmacy. Providing direct patient care in the community of institutional pharmacies is considered clinical pharmacy.

<span class="mw-page-title-main">Medical prescription</span> Health-care communication from a physician to a pharmacist

A prescription, often abbreviated or Rx, is a formal communication from a physician or other registered healthcare professional to a pharmacist, authorizing them to dispense a specific prescription drug for a specific patient. Historically, it was a physician's instruction to an apothecary listing the materials to be compounded into a treatment—the symbol ℞ comes from the first word of a medieval prescription, Latin recipere, that gave the list of the materials to be compounded.

<span class="mw-page-title-main">Prescription drug</span> Medication legally requiring a medical prescription before it can be dispensed

A prescription drug is a pharmaceutical drug that is permitted to be dispensed only to those with a medical prescription. In contrast, over-the-counter drugs can be obtained without a prescription. The reason for this difference in substance control is the potential scope of misuse, from drug abuse to practicing medicine without a license and without sufficient education. Different jurisdictions have different definitions of what constitutes a prescription drug.

<span class="mw-page-title-main">Stephen Barrett</span> American psychiatrist (born 1933)

Stephen Joel Barrett is an American retired psychiatrist, author, co-founder of the National Council Against Health Fraud (NCAHF), and the webmaster of Quackwatch. He runs a number of websites dealing with quackery and health fraud. He focuses on consumer protection, medical ethics, and scientific skepticism.

Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals and medical devices.

<span class="mw-page-title-main">Off-label use</span> Use of pharmaceuticals for conditions different from that for which they were approved

Off-label use is the use of pharmaceutical drugs for an unapproved indication or in an unapproved age group, dosage, or route of administration. Both prescription drugs and over-the-counter drugs (OTCs) can be used in off-label ways, although most studies of off-label use focus on prescription drugs.

Medscape is a website providing access to medical information for clinicians and medical scientists; the organization also provides continuing education for physicians and other health professionals. It references medical journal articles, Continuing Medical Education (CME), a version of the National Library of Medicine's MEDLINE database, medical news, and drug information. At one time Medscape published seven electronic peer reviewed journals.

Continuing medical education (CME) is continuing education (CE) that helps those in the medical field maintain competence and learn about new and developing areas of their field. These activities may take place as live events, written publications, online programs, audio, video, or other electronic media. Content for these programs is developed, reviewed, and delivered by faculty who are experts in their individual clinical areas. Similar to the process used in academic journals, any potentially conflicting financial relationships for faculty members must be both disclosed and resolved in a meaningful way. However, critics complain that drug and device manufacturers often use their financial sponsorship to bias CMEs towards marketing their own products.

<span class="mw-page-title-main">Desvenlafaxine</span> Medication used to treat major depressive disorder

Desvenlafaxine, sold under the brand name Pristiq among others, is a medication used to treat depression. It is an antidepressant of the serotonin-norepinephrine reuptake inhibitor (SNRI) class and is taken by mouth. It is recommended that the need for further treatment be occasionally reassessed. It may be less effective than its parent compound venlafaxine, although some studies have found comparable efficacy.

<span class="mw-page-title-main">Marcia Angell</span> American physician and academic (born 1939)

Marcia Angell is an American physician, author, and the first woman to serve as editor-in-chief of the New England Journal of Medicine. She is currently a Senior Lecturer in the Department of Global Health and Social Medicine at Harvard Medical School in Boston, Massachusetts.

<span class="mw-page-title-main">Arnold S. Relman</span> American internist, professor and journal editor (1923–2014)

Arnold Seymour Relman — known as Bud Relman to intimates — was an American internist and professor of medicine and social medicine. He was editor of The New England Journal of Medicine (NEJM) from 1977 to 1991, where he instituted two important policies: one asking the popular press not to report on articles before publication and another requiring authors to disclose conflicts of interest. He wrote extensively on medical publishing and reform of the U.S. health care system, advocating non-profit delivery of single-payer health care. Relman ended his career as professor emeritus at Harvard Medical School in Boston, Massachusetts.

<span class="mw-page-title-main">Healthcare in Iran</span>

For health issues in Iran see Health in Iran.

Attention deficit hyperactivity disorder management options are evidence-based practices with established treatment efficacy for ADHD.

Sharecare is an Atlanta, Georgia-based health and wellness company that provides consumers with personalized health-related information, programs, and resources. It provides personalized information to the site's users based on their responses to the RealAge Test, the company's health risk assessment tool, and offers a clinical decision support tool, AskMD. Headquartered in Atlanta, Sharecare was founded in 2010 by Jeff Arnold and Dr. Mehmet Oz, in partnership with Remark Media, Harpo Studios, Sony Pictures Television and Discovery Communications.

PharmedOut (PhO) is a Georgetown University Medical Center project founded in 2006. It is directed by Adriane Fugh-Berman. The stated mission of the organization is to advance evidence-based prescribing and educate healthcare professionals about pharmaceutical marketing practices.

Online doctor is a term that emerged during the 2000s, used by both the media and academics, to describe a generation of physicians and health practitioners who deliver healthcare, including drug prescription, over the internet.

<span class="mw-page-title-main">Health information on the Internet</span>

Health information on the Internet refers to all health-related information communicated through or available on the Internet.

MedicineNet is an American healthcare information website launched in 1996. The website provides a medical dictionary and information about diseases, conditions, medications and general health. In partnership with Veritas Medicine, it connects site users with appropriate clinical trials.

GoodRx Holdings, Inc. is an American healthcare company that operates a telemedicine platform and free-to-use website and mobile app that track prescription drug prices in the United States and provide drug coupons for discounts on medications. GoodRx checks drug prices at more than seventy-five thousand pharmacies in the United States. The platform allows individuals to consult with a doctor online and obtain a prescription for certain types of medications at a cost of US$20, regardless of insurance status. Medical testing services, which vary in price, are also offered through the platform.

References

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