Svedka

Last updated

Svedka
Owner Constellation Brands (2007-24)
Sazerac Company (2024-present)
Website www.svedka.com

Svedka is a mid-priced [1] brand of vodka produced in the United States with American corn. [2] [3] Its product name is a portmanteau of the words Sverige or svensk ("Sweden" and "Swedish" respectively in the Swedish language) and "vodka".

In the past, it was imported into US as 96% strength alcohol from Sweden and diluted and bottled in the US. [4] [5] At a later time, Svedka moved the whole production process to the US without any announcement. [2]

In 2020, Swedish National Food Agency claimed that it may not be distributed as Swedish vodka because "Swedish vodka" is a protected designation according to European Union rules, and thus must meet certain requirements. The government agency believes that Lantmännen violates some of these requirements when the company transports the concentrated 96 percent alcohol to the United States to be diluted with water there. [5] [ needs update ]

In March 2007, Constellation Brands acquired Svedka for US$384 million. [6] [7] [8] [9] In December 2024, the vodka brand was sold to Sazerac Company. [10]

References

  1. ↑ Venkatesan, Rajkumar; Raggio, Randle D.; Noel, Katherine (30 May 2017), Absolut Vodka: The Spirit of a Brand, SSRN   2974702
  2. 1 2 "Svedka vodka moves creative account to DCX Growth Accelerator | Ad Age". 15 August 2024. Archived from the original on 15 August 2024. Retrieved 28 November 2024.
  3. ↑ "SVEDKA Goes | Flavored Vodka | ABOUT". Svedka Vodka. Retrieved 28 November 2024.
  4. ↑ Bell, Emily (31 January 2020). "10 Things You Should Know About Svedka Vodka". VinePair. Retrieved 28 November 2024.
  5. 1 2 "Domen: Lantmännens vodka inte svensk". atl.nu (in Swedish). 31 March 2020. Retrieved 5 February 2023.
  6. ↑ "Constellation Brands to Purchase Premium Svedka Vodka". 2 June 2007. Retrieved 25 August 2009.[ dead link ]
  7. ↑ "Constellation Brands Closes SVEDKA(R) Vodka Acquisition" (Press release). 19 March 2007. Archived from the original on 26 April 2007. Retrieved 7 April 2007.
  8. ↑ "Constellation Brands Closes Svedka Deal". Yahoo Finance. Associated Press. 19 March 2007. Archived from the original on 2 June 2007. Retrieved 16 April 2018.
  9. ↑ "Constellation Brands To Purchase Premium Svedka(R) Vodka". www.cbrands.com (Press release). 6 February 2007.
  10. ↑ Kiely, Melita (7 January 2025). "Sazerac finalises Svedka Vodka purchase". The Spirits Business. Retrieved 11 April 2025.
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