Covet Fashion is a mobile casual free-to-play dress up game for iOS and Android. It was initially launched on November 12, 2013. The game is known for its collaborations with real life brands. In 2020, they claimed to have 2 million monthly players. [1]
In December 2015, Emma Roberts was their first Covet Host. [2]
In 2018, Covet collaborated with Disney with Cruella de Vil, the Evil Queen, and Maleficent themed clothing. [3]
It was developed by Crowdstar. Their goal was to create games designed for women, a market that the chief executive Jeff Tseng at the time thought was underserved. [4] Crowdstar was purchased by Glu Mobile in 2016 for $45 million. [5] In 2021, it was purchased by Electronic Arts when they purchased Glu Mobile. [6]
Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists". EA published numerous games and some productivity software for personal computers, all of which were developed by external individuals or groups until 1987's Skate or Die! The company shifted toward internal game studios, often through acquisitions, such as Distinctive Software becoming EA Canada in 1991.
Miniclip is a Swiss mobile game publisher and former browser game website that was first launched on 30 March 2001. It was started by Robert Small and Tihan Presbie with a budget of £40,000. In 2008, Miniclip was valued at over £275 million. In 2018, the company gained over $400 million in revenue through its mobile gaming hit, 8 Ball Pool.
GameSpy was an American provider of online multiplayer and matchmaking middleware for video games founded in 1999 by Mark Surfas. After the release of a multiplayer server browser for Quake, QSpy, Surfas licensed the software under the GameSpy brand to other video game publishers through a newly established company, GameSpy Industries, which also incorporated his Planet Network of video game news and information websites, and GameSpy.com.
EA Mobile Inc. is an American video game development studio of the publisher Electronic Arts (EA) for mobile platforms.
Glu Mobile LLC is an American developer and publisher of mobile games. It was founded as Sorrent in 2001 and acquired Macrospace in 2004. Both companies collectively rebranded as Glu Mobile in 2005. In April 2021, the company was acquired by Electronic Arts.
Behaviour Interactive Inc. is a Canadian video game developer and publisher based in Montreal. The studio is best known for the multiplayer horror game Dead by Daylight.
Kongregate is an American web gaming portal and video game publisher. Its website features over 124,000 online games and 30+ mobile games available to the public. The company also publishes games for PC, mobile, and home consoles. It was purchased by GameStop Corporation in 2010 before being acquired by Modern Times Group MT AB in 2017.
Spil Games is a Dutch video game developer based in Hilversum. The company publishes free-to-play games for Android and iOS devices, as well as for the Facebook Platform.
Wooga is a German game software company based in Berlin that develops story-driven casual games for mobile devices, such as smartphones and tablets and social networks like Facebook. It has developed mobile games such as June's Journey, Pearl's Peril and Switchcraft. The company is part of the social games company Playtika. Their name comes from the words "World of Gaming".
CrowdStar is a former developer of Facebook and mobile games, based in Burlingame, California, United States and Dublin, Ireland. The company developed several titles for the Facebook platform, with some of its most popular titles being Happy Aquarium, Happy Pets, Wasteland Empires and It Girl, and a number of titles on mobile for the iOS, Android and Windows Markets, including Design Home, Fish WithAttitude, Phuzzle, Top Girl, and Covet Fashion. It was acquired by Glu Mobile in 2016.
Kabam is a Canadian video game developer and publisher founded in 2006 and headquartered in Vancouver, with offices in Montreal, San Francisco, and Austin, Texas. The company develops and publishes massively multiplayer social games such as Marvel Contest of Champions and Transformers: Forged to Fight for mobile devices. Before expanding into gaming, Kabam established itself as a social applications developer with focusing on entertainment and sports.
Com2uS (Korean: 컴투스) is a South Korean mobile and online game development/publishing company established in 1998. Com2uS develops games for Android, iOS, and other platforms. The company's corporate offices are located in the United States, Korea, Japan, and China.
Scopely, Inc. is an American interactive entertainment company and mobile-first video game developer and publisher. The company is headquartered in Culver City, California, with offices across the US, EMEA and Asia.
Playrix Holding Ltd., also known as Playrix Entertainment and Playrix Games, is a developer of free-to-play mobile games behind titles such as Township, Fishdom, Homescapes, and Gardenscapes. The company was founded in 2004 by Dmitry Bukhman and Igor Bukhman is headquartered in Dublin, Ireland.
Ludo King is a free-to-play mobile game application developed by Gametion Technologies Pvt Ltd, a game studio based in Navi Mumbai, India. Gametion is owned by Vikash Jaiswal. The game is developed on the Unity game engine and is available on Android, iOS, Kindle, Windows Phone and Microsoft Windows platforms. The game is a modernization of the board game Ludo, which is based on the ancient Indian game of Pachisi.
Voodoo SAS is a French video game developer and publisher based in Paris. The company was founded in 2013 by Alexandre Yazdi and Laurent Ritter. Voodoo's games began predominantly as free-to-play "hyper-casual games", which they helped popularize. Since then, the company has shifted to developing and publishing casual games and apps. Its games have been collectively downloaded 5 billion times as of May 2021. By February 2022, their apps surpassed 6 billion installs. The company has been criticised for cloning other games.
Genies is an American avatar technology company founded by Akash Nigam and Evan Rosenbaum in 2017. Genies' consumer app allow users to create fully personalized avatars to be used in apps such as Giphy, iMessage, and Instagram. Genies also offers a software development kit (SDK) enabling brands to create a branded avatar experience and online marketplace directly in their apps. The company also consists of an Avatar Agency that creates digital versions of its clients.