Modernism is a philosophical, religious, and art movement that arose from broad transformations in Western society during the late 19th and early 20th centuries. The movement reflected a desire for the creation of new forms of art, philosophy, and social organization which reflected the newly emerging industrial world, including features such as urbanization, architecture, new technologies, and war. Artists attempted to depart from traditional forms of art, which they considered outdated or obsolete. The poet Ezra Pound's 1934 injunction to "Make it New" was the touchstone of the movement's approach.
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand or they may try to create a suitable image through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it. To effectively position a brand and create a lasting brand memory, brands need to be able to connect to consumers in an authentic way, creating a brand persona usually helps build this sort of connection.
John Desmond Skirrow was a British advertising executive and novelist.
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
The Kindred of the Kibbo Kift was a camping, hiking and handicraft group with ambitions to bring world peace. It was the first of three movements in England associated with the charismatic artist and writer John Hargrave (1894–1982). The Kindred was founded in 1920. Some members continued into Hargrave's Green Shirt Movement for Social Credit, which was established in 1931–32, and which became in 1935 the Social Credit Party of Great Britain and Northern Ireland. This was wound up in 1951.
Simpsons of Piccadilly was a large retail store situated at 203-206 Piccadilly in central London. It was created by Alexander Simpson and architect Joseph Emberton. When it opened in April 1936 it was the largest menswear store in Britain, and is now a Grade I listed building due to its innovative construction. Its original purpose was to house the entire range of clothing provided by the tailoring company S. Simpsons and DAKS. It was later purchased by the Waterstones chain of bookshops, and currently serves as their flagship store.
Last Exit to Brooklyn is a 1964 novel by American author Hubert Selby Jr. The novel takes a harsh, uncompromising look at lower class Brooklyn in the 1950s written in a brusque, everyman style of prose.
Frederick Etchells was an English artist and architect.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. In October 2023, WPP announced yet another merger in which Wunderman Thompson, along with another group agency VMLY&R, would cease to exist and create a new combined entity named VML. This is to be effective January 1, 2024.
Confederation Poets is the name given to a group of Canadian poets born in the decade of Canada's Confederation who rose to prominence in Canada in the late 1880s and 1890s. The term was coined by Canadian professor and literary critic Malcolm Ross, who applied it to four poets – Charles G.D. Roberts (1860–1943), Bliss Carman (1861–1929), Archibald Lampman (1861–1899), and Duncan Campbell Scott (1862–1947) – in the Introduction to his 1960 anthology, Poets of the Confederation. He wrote, "It is fair enough, I think, to call Roberts, Carman, Lampman, and Scott our 'Confederation poets.'"
Malcolm Stanley Wyndham Ashworth MBIM MCIM was a decorated British army officer and intelligence officer, who is also regarded as the leading figure in the establishment of marketing as a professional discipline in the UK. He is credited with having saved Crawford's Advertising Agency, arguably the most important British advertising agency of the first half of the 20th century, from financial failure in the late 1960s while acting as chairman and chief executive.
DAKS is a British luxury fashion house, founded in 1894 by Simeon Simpson in London. It is one of only 15 firms to have held royal warrants from three members of the Royal Family. Officially granted to DAKS' Simpson Piccadilly store in 1956 was the royal warrant of Prince Philip, Duke of Edinburgh, followed by that of the Queen in 1962 and Charles, Prince of Wales in 1982.
Dynamic Science Stories was an American pulp magazine which published two issues, dated February and April 1939. A companion to Marvel Science Stories, it was edited by Robert O. Erisman and published by Western Fiction Publishing. Among the better known authors who appeared in its pages were L. Sprague de Camp and Manly Wade Wellman.
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.
The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices.
Ashley Havinden (1903–1973) was an influential British graphic designer in the mid twentieth century, specializing in posters, advertisements, logos and typography, he was also a textile and rug designer. In 1947 he was appointed a Royal Designer for Industry.
Thomas Stuart Rose CBE was the first Design Director to the British Post Office 1968-76. In 1974 he was awarded the Phillips Gold Medal for stamp design and was appointed CBE the same year.
The history of advertising in Britain has been a major part of the history of its capitalist economy for three centuries. It became a major force as agencies were organized in the mid-19th century, using primarily newspapers and magazines. In the 20th century, It grew rapidly with new technologies, such as direct mail, radio, television. In the late 19th century, home-based British agencies were swallowed up and became branches of international firms, but London remains one of the world's most important advertising centers. Radical changes have come recently because of the new roles for the Internet and smart phones. For current conditions see Advertising.
