| "Creative" | ||||
|---|---|---|---|---|
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| Single by Leon Jackson | ||||
| from the album Right Now | ||||
| Released | November 2008 | |||
| Recorded | 2008 | |||
| Genre | Jazz | |||
| Length | 3:56 | |||
| Label | Syco | |||
| Songwriters |
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| Leon Jackson singles chronology | ||||
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"Creative" is a song by Scottish singer Leon Jackson, released in November 2008 as the third single from his debut album Right Now . [1] To promote the track, Jackson appeared on Children in Need performing the song as an "exclusive", marking the first time Jackson had performed the track. The song went on to debut at number 94 on the UK Singles Charts. [2] [3]
The song was released in November 2008 as a digital download only through Syco and Sony BMG. To promote the song, Jackson appeared on the 2008 series of Children in Need where he performed the song in live in front of a studio audience as BBC Television Centre in London. This is known to be the only time that Jackson performed the track on national television in order to promote the release of the single. The BBC said: "'Creative' is a sassy, rumba-rhythmed number where Leon soars above, hinting at his prowess in the boudoir, this is easily the most memorable original track here." [4]
Creative received mixed critical reception, with some reviewers identifying it as one of the standout original tracks on Leon Jackson’s debut album, Right Now. In a retrospective review, Pop Rescue described the song as featuring “some exciting samples of 1930s jazz,” calling it “up-beat, lighter, and overall a really catchy little song,” highlighting its melody, brass, strings, and percussion. [5] Digital Spy noted that the song “swings pretty nicely in a Bublé-esque fashion,” though it also commented that the album as a whole lacked individuality despite occasional highlights like “Creative.” [6]
Despite limited commercial impact, Creative has developed a modest fan following. Discussions on music forums have described the track as “the best song ever by an X Factor contestant” and “far classier than the run-of-the-mill post-X-Factor-type song.” [7] Some commenters, however, criticized the track’s swing-pop style as “old-fashioned” or out of step with popular chart trends at the time. [7]
Commercially, the song underperformed compared to Jackson’s earlier releases, peaking at number 94 on the UK Singles Chart. This, along with the disappointing performance of subsequent singles, contributed to a decline in momentum for Jackson’s recording career. [5] In later assessments, Creative is often noted as one of the more distinctive tracks from the album, representing Jackson’s interest in jazz-pop and swing-influenced arrangements, and earning a modest cult following among fans of retro-styled pop. [7]
Although “Creative” did not achieve major mainstream success, it has retained a niche following among listeners who appreciate retro-styled pop. The song is often cited in fan discussions as one of the more distinctive original tracks produced by an X Factor winner. [8] Its big-band arrangement and vintage-influenced production have contributed to its modest “cult” status within Jackson’s fanbase, contrasting with the more formulaic pop releases typically associated with talent-show winners.
The music video for "Creative" shows Jackson performing the song in front of a big band. Also, in the video Jackson is trying to impress a female which features in the video. Throughout the video the female does not pay much attention to Jackson but however towards the end of the video the female seems to pay slight attention to Jackson.
| Chart (2008) | Peak position |
|---|---|
| United Kingdom (OCC) [2] | 94 |
| UK Singles Downloads Chart (OCC) [9] | 88 |