Creative (song)

Last updated
"Creative"
LeonJacksonCreative.jpeg
Single by Leon Jackson
from the album Right Now
ReleasedNovember 2008
Recorded2008
Genre Jazz
Length3:56
Label Syco
Songwriters
Leon Jackson singles chronology
"Don't Call This Love"
(2008)
"Creative"
(2008)
"Stargazing"
(2009)

"Creative" is a song by Scottish singer Leon Jackson, released in November 2008 as the third single from his debut album Right Now . [1] To promote the track, Jackson appeared on Children in Need performing the song as an "exclusive", marking the first time Jackson had performed the track. The song went on to debut at number 94 on the UK Singles Charts. [2] [3]

Contents

Release and promotion

The song was released in November 2008 as a digital download only through Syco and Sony BMG. To promote the song, Jackson appeared on the 2008 series of Children in Need where he performed the song in live in front of a studio audience as BBC Television Centre in London. This is known to be the only time that Jackson performed the track on national television in order to promote the release of the single. The BBC said: "'Creative' is a sassy, rumba-rhythmed number where Leon soars above, hinting at his prowess in the boudoir, this is easily the most memorable original track here." [4]

Reception and cultural impact

Creative received mixed critical reception, with some reviewers identifying it as one of the standout original tracks on Leon Jackson’s debut album, Right Now. In a retrospective review, Pop Rescue described the song as featuring “some exciting samples of 1930s jazz,” calling it “up-beat, lighter, and overall a really catchy little song,” highlighting its melody, brass, strings, and percussion. [5] Digital Spy noted that the song “swings pretty nicely in a Bublé-esque fashion,” though it also commented that the album as a whole lacked individuality despite occasional highlights like “Creative.” [6]

Fan response

Despite limited commercial impact, Creative has developed a modest fan following. Discussions on music forums have described the track as “the best song ever by an X Factor contestant” and “far classier than the run-of-the-mill post-X-Factor-type song.” [7] Some commenters, however, criticized the track’s swing-pop style as “old-fashioned” or out of step with popular chart trends at the time. [7]

Commercial and long-term impact

Commercially, the song underperformed compared to Jackson’s earlier releases, peaking at number 94 on the UK Singles Chart. This, along with the disappointing performance of subsequent singles, contributed to a decline in momentum for Jackson’s recording career. [5] In later assessments, Creative is often noted as one of the more distinctive tracks from the album, representing Jackson’s interest in jazz-pop and swing-influenced arrangements, and earning a modest cult following among fans of retro-styled pop. [7]

Broader cultural impact

Although “Creative” did not achieve major mainstream success, it has retained a niche following among listeners who appreciate retro-styled pop. The song is often cited in fan discussions as one of the more distinctive original tracks produced by an X Factor winner. [8] Its big-band arrangement and vintage-influenced production have contributed to its modest “cult” status within Jackson’s fanbase, contrasting with the more formulaic pop releases typically associated with talent-show winners.

Music video

The music video for "Creative" shows Jackson performing the song in front of a big band. Also, in the video Jackson is trying to impress a female which features in the video. Throughout the video the female does not pay much attention to Jackson but however towards the end of the video the female seems to pay slight attention to Jackson.

Chart performance

Chart performance for "Creative"
Chart (2008)Peak
position
United Kingdom (OCC) [2] 94
UK Singles Downloads Chart (OCC) [9] 88

References

  1. [ dead link ]
  2. 1 2 "Leon Jackson - Creative". Official Charts Company. 2008-11-29. Retrieved 2012-02-10.
  3. "Leon Jackson". Official Charts Company . Retrieved 2012-02-10.
  4. "Music - Review of Leon Jackson - Right Now". BBC. Retrieved 2012-02-10.
  5. 1 2 Pop Rescue – Right Now review
  6. Digital Spy – Right Now review
  7. 1 2 3 Digital Spy Forums – fan discussion
  8. "Anyone think Leon Jackson's 'Creative' is the best song ever by a X Factor contestant?". Digital Spy Forums. 2009.
  9. "CREATIVE". Official Charts. 29 November 2008. Retrieved 22 February 2025.