A cultural divide is "a boundary in society that separates communities whose social economic structures, opportunities for success, conventions, styles, are so different that they have substantially different psychologies". [1] A cultural divide is the virtual barrier caused by cultural differences, that hinder interactions, and harmonious exchange between people of different cultures. For example, avoiding eye contact with a superior shows deference and respect in East Asian cultures, but can be interpreted as suspicious behavior in Western cultures. [2] Studies on cultural divide usually focus on identifying and bridging the cultural divide at different levels of society.
A cultural divide can have significant impact on international operations on global organizations that require communication between people from different cultures. Commonly, ignorance of the cultural differences such as social norms and taboos may lead to communication failure within the organization.[ citation needed ]
Sufficiently large cultural divides may also discourage groups from seeking to understand the other party's point of view, as differences between the groups are seen as immutable. [3] Such gaps may in turn inhibit efforts made to reach a consensus between these groups.
Internal causes of Cultural Divide refer to causes based on innate or personal characteristics of an individual, such as a personal way of thinking, an internal mental structure or habit that influences how a person acts.
Rules, norms and way of thinking are often inculcated from a young age and these help to shape a person's mindset and their thinking style, which will explain how two different cultural groups can view the same thing very differently. For example, Western cultures with their history of Judeo-Christian belief in the individual soul and focus on the pursuit of individual rights tend to adopt an individualistic mindset whereas East Asian cultures with a history of teachings based on Confucianism tend to view the individual as a relation to the larger community and hence develop a more collectivist mindset. [4] Hence, it is more common for people in collectivist cultures to make an external attribution while people in individualistic cultures making an internal attribution. Thus, these differences can cause how people, situations or objects are perceived differently.
Perceptions about an out-group or of a different culture may tend to be perpetuated and reinforced by the media or long-standing notions of stereotypes. As a result of using schemas to simplify the world as we look at it, we rely on a set of well-established stereotypes available in our own culture to define and view the out-group. As such, the risk of stereotypes is if it is inaccurate and blinds us to certain key understanding of a certain class of people, and as stereotypes tend to persist even with new information, [5] the problem of cultural divide can be perpetuated.
The social identity theory implies an inherent and inclined favoritism towards people of the same social group as you or people who share similar characteristics, also known as the in-group favoritism. This desire to achieve and maintain a positive self-image motivates people to place their own group in a superior position as compared to the out-group. [6]
Cultural divide can also be caused by external influences that shape the way an individual thinks about people from other cultures. For example, the cultural disconnect and misunderstandings between USA and the Arab countries has been attributed to the spread of superficial information that "serve to promote self-interests and perpetuate reckless acts of individuals, misguided official policies and irresponsible public narratives, all colored by self-righteousness and hypocrisy". [7] An individual's experience of foreign cultures can be largely shaped by the information available to the individual and the cultural divide arises due to the difference between a culture and how it is perceived by people foreign to the culture.
Some examples of external sources that influence views on other cultures include:
This also includes any official source of information by the government such as speeches by government officials. Government attitudes to foreign governments often lead to information released to citizens that influence the way they think about foreign governments and foreign peoples. One extreme example of this propaganda.
Media bias can cause misunderstandings and cultural divide by controlling the information and perceptions of other cultures. For example, media bias in the United States can exacerbate the political divide between the liberals and the conservatives.
Due to a fundamental need for social companionship and a desire to be accepted and liked by others, people often conform to social norms and adopt the group's beliefs and values. Hence, groups that are already culturally divided will tend to remain that way as the effect of normative social influence is self-perpetuating.
When a cultural divide can be bridged, it can be beneficial for all parties. However, when cultures are vastly different, or if people are opposed to such exchange, the cultural divide may prove difficult to cross.
Being aware of cultural boundaries when dealing with others is important to avoid accidentally offending the other party and turning the difference into a divide. Educating both parties in the reasons behind these boundaries would also help foster trust and cooperation between them. This also has a side effect of creating a virtuous cycle, where the improved understanding between both parties grants them an advantage when dealing with members of the opposite culture, encouraging future communication and reducing the impact of a cultural divide. [8]
Developing high cultural intelligence increases one's openness and hardiness when dealing with major differences in culture. Improving one's openness requires both humility when learning from others and inquisitiveness in actively pursuing opportunities to develop one's cultural awareness. Strong hardiness allows one to deal better with stress, cultural shocks and tension when interacting with others in a foreign context.
Increasing interaction between two groups of people will help increase mutual understanding and fill in any gaps in knowledge of another group's culture. However, trenched can be changed. [9]
Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead of using the standards of the particular culture involved. Since this judgment is often negative, some people also use the term to refer to the belief that one's culture is superior to, or more correct or normal than, all others—especially regarding the distinctions that define each ethnicity's cultural identity, such as language, behavior, customs, and religion. In common usage, it can also simply mean any culturally biased judgment. For example, ethnocentrism can be seen in the common portrayals of the Global South and the Global North.
A gender role, also known as a sex role, is a social role encompassing a range of behaviors and attitudes that are generally considered acceptable, appropriate, or desirable for a person based on that person's sex. Gender roles are usually centered on conceptions of masculinity and femininity, although there are exceptions and variations.
Prejudice can be an affective feeling towards a person based on their perceived group membership. The word is often used to refer to a preconceived evaluation or classification of another person based on that person's perceived political affiliation, sex, gender, gender identity, beliefs, values, social class, age, disability, religion, sexuality, race, ethnicity, language, nationality, culture, complexion, beauty, height, body weight, occupation, wealth, education, criminality, sport-team affiliation, music tastes or other personal characteristics.
Acculturation is a process of social, psychological, and cultural change that stems from the balancing of two cultures while adapting to the prevailing culture of the society. Acculturation is a process in which an individual adopts, acquires and adjusts to a new cultural environment as a result of being placed into a new culture, or when another culture is brought to someone. Individuals of a differing culture try to incorporate themselves into the new more prevalent culture by participating in aspects of the more prevalent culture, such as their traditions, but still hold onto their original cultural values and traditions. The effects of acculturation can be seen at multiple levels in both the devotee of the prevailing culture and those who are assimilating into the culture.
Social cognition is a topic within psychology that focuses on how people process, store, and apply information about other people and social situations. It focuses on the role that cognitive processes play in social interactions.
In the psychology of self, one's self-concept is a collection of beliefs about oneself. Generally, self-concept embodies the answer to the question "Who am I?".
Nonverbal communication (NVC) is the transmission of messages or signals through a nonverbal platform such as eye contact, facial expressions, gestures, posture, use of objects and body language. It includes the use of social cues, kinesics, distance (proxemics) and physical environments/appearance, of voice (paralanguage) and of touch (haptics). A signal has three different parts to it, including the basic signal, what the signal is trying to convey, and how it is interpreted. These signals that are transmitted to the receiver depend highly on the knowledge and empathy that this individual has. It can also include the use of time (chronemics) and eye contact and the actions of looking while talking and listening, frequency of glances, patterns of fixation, pupil dilation, and blink rate (oculesics).
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. In this sense, it seeks to understand how people from different countries and cultures act, communicate, and perceive the world around them. Intercultural communication focuses on the recognition and respect of those with cultural differences. The goal is mutual adaptation between two or more distinct cultures which leads to biculturalism/multiculturalism rather than complete assimilation. It promotes the development of cultural sensitivity and allows for empathic understanding across different cultures.
Deindividuation is a concept in social psychology that is generally thought of as the loss of self-awareness in groups, although this is a matter of contention. For the social psychologist, the level of analysis is the individual in the context of a social situation. As such, social psychologists emphasize the role of internal psychological processes. Other social scientists, such as sociologists, are more concerned with broad social, economic, political, and historical factors that influence events in a given society.
Social stigma is the disapproval of, or discrimination against, an individual or group based on perceived characteristics that serve to distinguish them from other members of a society. Social stigmas are commonly related to culture, gender, race, socioeconomic class, age, sexual orientation, body image, physical disability, intelligence or lack thereof, and health. Some stigma may be obvious, while others are known as concealable stigmas that must be revealed through disclosure. Stigma can also be against oneself, stemming from negatively viewed personal attributes in a way that can result in a "spoiled identity".
Cultural psychology is the study of how cultures reflect and shape the psychological processes of their members.
Intercultural learning is an area of research, study and application of knowledge about different cultures, their differences and similarities. On the one hand, it includes a theoretical and academic approach. On the other hand, it comprises practical applications such as learning to negotiate with people from different cultures, living with people from different cultures, living in a different culture and the prospect of peace between different cultures.
In anthropology, high-context culture and low-context culture are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. The continuum pictures how people communicate with others through their range of communication abilities: utilizing gestures, relations, body language, verbal messages, or non-verbal messages. "High-" and "low-" context cultures typically refer to language groups, nationalities, or regional communities. However, the concept may also apply to corporations, professions and other cultural groups, as well as to settings such as online and offline communication. High-context cultures often exhibit less-direct verbal and nonverbal communication, utilizing small communication gestures and reading more meaning into these less-direct messages. Low-context cultures do the opposite; direct verbal communication is needed to properly understand a message being communicated and relies heavily on explicit verbal skills. The model of high-context and low-context cultures offers a popular framework in intercultural-communication studies, but has been criticized as lacking empirical validation.
National psychology refers to the distinctive psychological make-up of particular nations, ethnic groups or peoples, and to the comparative study of those characteristics in social psychology, sociology, political science and anthropology.
Social perception is the study of how people form impressions of and make inferences about other people as sovereign personalities. Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics of others. This domain also includes social knowledge, which refers to one's knowledge of social roles, norms, and schemas surrounding social situations and interactions. People learn about others' feelings and emotions by picking up information they gather from physical appearance, verbal, and nonverbal communication. Facial expressions, tone of voice, hand gestures, and body position or movement are a few examples of ways people communicate without words. A real-world example of social perception is understanding that others disagree with what one said when one sees them roll their eyes. There are four main components of social perception: observation, attribution, integration, and confirmation.
In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example, an expectation about the group's personality, preferences, appearance or ability. Stereotypes are sometimes overgeneralized, inaccurate, and resistant to new information, but can sometimes be accurate.
Cultural sensitivity, also referred to as cross-cultural sensitivity or cultural awareness, is the knowledge, awareness, and acceptance of other cultures and others' cultural identities. It is related to cultural competence, and is sometimes regarded as the precursor to the achievement of cultural competence, but is a more commonly used term. On the individual level, cultural sensitivity is a state of mind regarding interactions with those different from oneself. Cultural sensitivity enables travelers, workers, and others to successfully navigate interactions with a culture other than their own.
Bicultural identity is the condition of being oneself regarding the combination of two cultures. The term can also be defined as biculturalism, which is the presence of two different cultures in the same country or region. As a general term, culture involves the behaviors and belief characteristics of a particular social, ethnic, or age group. Within culture, we have cultural effects, which are the shared behaviors and customs we learn from the institutions around us. An example of a cultural effect would be how an individual's personality is strongly influenced by the biological and social norms he is exposed to. Another cultural effect would be that in some societies it would be more acceptable to dress or act in a certain way.
In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person. Impression accuracy varies depending on the observer and the target being observed. First impressions are based on a wide range of characteristics: age, race, culture, language, gender, physical appearance, accent, posture, voice, number of people present, economic status, and time allowed to process. The first impressions individuals give to others could greatly influence how they are treated and viewed in many contexts of everyday life.
Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. Cultural communication can also be referred to as intercultural communication and cross-cultural communication. Cultures are grouped together by a set of similar beliefs, values, traditions, and expectations which call all contribute to differences in communication between individuals of different cultures. Cultural communication is a practice and a field of study for many psychologists, anthropologists, and scholars. The study of cultural communication is used to study the interactions of individuals between different cultures. Studies done on cultural communication are utilized in ways to improve communication between international exchanges, businesses, employees, and corporations. Two major scholars who have influenced cultural communication studies are Edward T. Hall and Geert Hofstede. Edward T. Hall, who was an American anthropologist, is considered to be the founder of cultural communication and the theory of proxemics. The theory of proxemics focuses on how individuals use space while communicating depending on cultural backgrounds or social settings. The space in between individuals can be identified in four different ranges. For example, 0 inches signifies intimate space while 12 feet signifies public space. Geert Hofstede was a social psychologist who founded the theory of cultural dimension. In his theory, there are five dimensions that aim to measure differences between different cultures. The five dimensions are power distance, uncertainty avoidance, individualism versus collectivism, masculinity versus femininity, and Chronemics.