Founded | 2008 |
---|---|
Founder | Faisal & Maliha Ahmed |
Key people | Zahra Ahmed (CEO) |
DL1961 is a global premium denim brand that is carried in hundreds of stores. [1] The brand was founded in 2008 using XFIT LYCRA, [2] a fabric it has patented. [3] XFIT is a cotton-wrapped Lycra thread intertwined with polyester made by DL parent company ADM Denim, which was founded by Faisal and Meliha Ahmed. [4] The company uses an eco-friendly manufacturing process that it introduced in 2013 to use less water, waste, and dye. [5] [6] The brand has a maternity line. [7]
The company uses renewable energy from solar panels for their factory operations. [8] According to the DL1961 CEO, Zahra Ahmed, [9] the brand is "centered around innovation and technology". [10]
According to Vogue journalist, Liana Satenstein, DL1961 is "known for its jumpsuits and easygoing styles". [11] Chicago Tribune journalist Alexia Elejalde-Ruiz says the brand is known for its "four-way stretch, designed to be slimming and to prevent sagging". [12] Glamour journalist Fawnia Soo Hoo described the brand as "The high-tech, eco-chic jean". [6]
Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and patented by Jacob W. Davis and Levi Strauss on May 20, 1873. Prior to the patent, the term "blue jeans" had been long in use for various garments, constructed from blue-colored denim.
Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. Usage from the 18th century refers to men's wear usually made of cloth or leather that is wrapped around the leg down to the ankle. In the 19th century, leggings usually referred to infants' leg clothing that were matched with a jacket, as well as leg-wrappings made of leather or wool and worn by soldiers and trappers. Leggings prominently returned to women's fashion in the 1960s, drawing from the form-fitting clothing of dancers. With the widespread adoption of the synthetic fibre Lycra and the rise in popularity of aerobics, leggings came to further prominence in the 1970s and 1980s, and eventually made their way into streetwear. Leggings are a part of the late 2010s into the 2020s athleisure fashion trend of wearing activewear outside sporting activities and in casual settings.
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