A film crew is a group of people, hired by a production company, for the purpose of producing a film or motion picture. The crew is distinguished from the cast, as the cast are understood to be the actors who appear in front of the camera or provide voices for characters in the film. The crew is also separate from the producers, as the producers are the ones who own a portion of either the film studio or the film's intellectual property rights. A film crew is divided into different departments, each of which specializes in a specific aspect of the production. Film crew positions have evolved over the years, spurred by technological change, but many traditional jobs date from the early 20th century and are common across jurisdictions and filmmaking cultures.
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.
Desktop publishing (DTP) is the creation of documents using page layout software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. Desktop publishing software can generate layouts and produce typographic-quality text and images comparable to traditional typography and printing. Desktop publishing is also the main reference for digital typography. This technology allows individuals, businesses, and other organizations to self-publish a wide variety of content, from menus to magazines to books, without the expense of commercial printing.
A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in the form it is known today, was developed at Walt Disney Productions during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios.
Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.
Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms for viewers with the intent of promoting the sale and interest of products, services, and ideas. It relies on the iconic image to enhance recall and favorable recognition for a product or service. An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features. Another example could be promoting the prevention of global warming by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience.
An illustrator is an artist who specializes in enhancing writing or elucidating concepts by providing a visual representation that corresponds to the content of the associated text or idea. The illustration may be intended to clarify complicated concepts or objects that are difficult to describe textually, which is the reason illustrations are often found in children's books.
A category of fine art, graphic art covers a broad range of visual artistic expression, typically two-dimensional, i.e. produced on a flat surface. The term usually refers to the arts that rely more on line, color or tone, especially drawing and the various forms of engraving; it is sometimes understood to refer specifically to printmaking processes, such as line engraving, aquatint, drypoint, etching, mezzotint, monotype, lithography, and screen printing. Graphic art mostly includes calligraphy, photography, painting, typography, computer graphics, and bindery. It also encompasses drawn plans and layouts for interior and architectural designs.
Metric typographic units have been devised and proposed several times to overcome the various traditional point systems. After the French revolution of 1789 one popular proponent of a switch to metric was Didot, who had been able to standardise the continental European typographic measurement a few decades earlier. The conversion did not happen, though. The Didot point was metrically redefined as 1⁄2660 m (≈ 0.376 mm) in 1879 by Berthold.
Concept art is a form of visual art used to convey an idea for use in films, video games, animation, comic books, television shows, or other media before it is put into the final product. Concept art usually refers to world-building artwork used to inspire the development of media products, and is not the same as visual development art, though they are often confused.
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos ; and directs & translates the creative peoples who produce the end results. Creative director positions are often found within the television production, graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well.
Television crew positions are derived from those of film crew, but with several differences.
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.
Graphic art software is a subclass of application software used for graphic design, multimedia development, stylized image development, technical illustration, general image editing, or simply to access graphic files. Art software uses either raster or vector graphic reading and editing methods to create, edit, and view art.
Graphic design careers include creative director, art director, art production manager, brand identity developer, illustrator and layout artist.
Web-to-print, also known as Web2Print, remote publishing or print e-commerce is commercial printing using web sites. Companies and software solutions that deal in web-to-print use standard e-commerce and online services like hosting, website design, and cross-media marketing.
A production artist is a technical and creative position in a creative profession. The job title originated at advertising agencies, assigning what was known as paste-up work to the position. Production artists work closely with the designer and art director to execute the design. What distinguishes "production art" from design is opportunities to utilize prepress knowledge into creativity and design training in the work involved. The degree of technical knowledge required for some production art work may be comparable to higher skilled engineering, especially with computers.
Serif (Europe) Ltd is a privately owned British developer and publisher of software. It provides software and associated products direct to customers through its website and contact centre in the United Kingdom, and through retailers.
A process camera is a specialised form of camera used for the reproduction of graphic material. Before the advent of color scanners, color process work was undertaken by the process camera, by a skilled operator. This was achieved by using various filters to produce a set of 4 film separations, cyan, magenta, yellow and Black (CMYK), this in turn was usually color corrected by another tradesman called a color retoucher. After the introduction of color scanners in the 1970s, the process camera was gradually only used for monochrome line-work or less often monochrome tone-work. The original artwork was photographed and the negatives produced were eventually used to production of printing plates.
Annie Atkins is a Welsh graphic designer and prop maker for film and television. She is known for her graphic design work in The Grand Budapest Hotel (2014) and has gone on to work with director Wes Anderson on Isle of Dogs (2018) and The French Dispatch (2021).
