A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone, tablet, PDA to handheld game console, portable media player or graphing calculator, with and without network availability. The earliest known game on a mobile phone was a Tetris variant on the Hagenuk MT-2000 device from 1994.
Baidu, Inc. is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the largest AI and Internet companies in the world. The holding company of the group is incorporated in the Cayman Islands. Baidu was incorporated in January 2000 by Robin Li and Eric Xu. The Baidu search engine is currently the fourth largest website in the Alexa Internet rankings. Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.
Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These software applications are designed to run on mobile devices, such as a smartphone or tablet computer. These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing to provide an "application-like" experience within a Web browser. Application software developers also must consider a long array of screen sizes, hardware specifications, and configurations because of intense competition in mobile software and changes within each of the platforms. Mobile app development has been steadily growing, in revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct app economy jobs within the EU then 28 members, 60 percent of which are mobile app developers.
Mobile social networking (MSN) is social networking where individuals with similar interests converse and connect with one another through their mobile phone and/or tablet. Much like web-based social networking, mobile social networking occurs in virtual communities.
Kongregate is an American video game publisher and web gaming portal. The website features over 110,000 online games and 30+ mobile games available to the public, while also publishing games for PC and console. In 2010, it was purchased by Gamestop Corporation and was then acquired by Modern Times Group MT AB in 2017.
The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook.
Tencent Holdings Ltd., also known as Tencent, is a Chinese multinational technology conglomerate holding company. Founded in 1998, its subsidiaries globally market various Internet-related services and products, including in entertainment, artificial intelligence, and other technology. Its twin-skyscraper headquarters, Tencent Seafront Towers are based in the Nanshan District of Shenzhen.
Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design language. Unlike Windows Mobile, it was primarily aimed at the consumer market rather than the enterprise market.
Skyscanner is a metasearch engine and travel agency based in Edinburgh, Scotland. The site is available in over 30 languages and is used by 100 million people per month. The company lets people research and book travel options for their trips, including flights, hotels and car hire.
iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. iAd is part of Apple's iOS 4. Announced on April 8, 2010 and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010 keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform was expected to compete with Google's AdMob mobile advertising service.
InMobi is an Indian multinational mobile advertising technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising.
A mobile application, also referred to as a mobile app or simply an app, is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device.
Mobile backend as a service (MBaaS), also known as "backend as a service", is a model for providing web app and mobile app developers with a way to link their applications to backend cloud storage and APIs exposed by back end applications while also providing features such as user management, push notifications, and integration with social networking services. These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs). BaaS is a relatively recent development in cloud computing, with most BaaS startups dating from 2011 or later.
Social Media consists of a myriad of means in which the interactions among people using web-based tools and platforms creates online virtual communities centered on user input and the sharing of information. Social media features anything from content-sharing to collaboration, and can take the form of platforms such as micro-blogging, forums, bookmarking sites, social networks and wikis. Prominent examples of social media include websites such as Facebook, Twitter, LinkedIn, YouTube and Reddit.
Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month. In 2019, Chartboost has been ranked on a return on investment index and it scored 6th position on Android and 14th on iOS, on both platforms appearing behind mobile ad networks by Google, Facebook, Unity Technologies, Aarki and Vungle. In 2020 and 2021, Chartboost on Android is not on the list of the top 20 ad networks. On the iOS side, there is uncertainty as well due to new platform restrictions about advertising ID collection which "may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it" - Audience Network and Chartboost being integrated and advertising ID collection being the backbone of both.
iQIYI, formerly Qiyi (奇艺), is a Chinese online video platform based in Beijing & Shanghai launched on April 22, 2010.
Cafe Bazaar is an Iranian Android marketplace founded in April 2011 by Reza Mohammadi and Hessam Armandehi. In April 2019 Cafe Bazaar announced it has surpassed 40 million users. Cafe Bazaar provides its services specifically to Persian-speaking users and offers more than 25,000 downloadable Iranian and international apps for gaming, social media, messaging and other uses. It gets roughly 20 million visits a week within Iran and its value is estimated at €380 million.
Discord is a VoIP, instant messaging and digital distribution platform. Users communicate with voice calls, video calls, text messaging, media and files in private chats or as part of communities called "servers". Servers are a collection of persistent chat rooms and voice chat channels. Discord runs on Windows, macOS, Android, iOS, iPadOS, Linux, and in web browsers. As of December 2020, the service has over 250 million registered users and over 140 million monthly active users.
Applovin Corporation, doing business as AppLovin, is a mobile technology company headquartered in Palo Alto, California. Founded in 2012, it operated in stealth mode until 2014. AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games. AppLovin also has large investments in various mobile game publishers. In 2020, 49% of AppLovin's revenue came from businesses using its software and 51% from consumers making in-app purchases.
Kuaishou is a video-sharing mobile app developed by Beijing Kuaishou Technology Co., Ltd, with a particularly strong user base among users outside of China's Tier 1 cities. Outside Mainland China, it has also gained considerable popularity in other markets, topping the Google Play and Apple App Store's "Most Downloaded" lists in eight countries, such as in Brazil. In Pakistan and Indonesia, this app is known as Snack Video. It is often referred to as "Kwai" in overseas markets. Its main competitor is Douyin, which is known as TikTok outside of China.
