ASX: PPL | |
Industry | Sex industry |
Founded | 1975 |
Founder | John Trimble |
Defunct | 2018 |
Headquarters | , Australia |
Services | Brothel |
Website | www.dailyplanet.sex |
The Daily Planet was a licensed brothel in Melbourne, Australia. The 18-room establishment was located in Horne Street, Elsternwick. [1] It was also mentioned in interviews and promoted by Blink 182 during an Australian tour in 1998 and Jim Jefferies during stand up. [2]
The Daily Planet was founded in 1975 by John Trimble, the nephew of crime boss Robert Trimbole. [3]
In 2003, the brothel's operation was separated from its real-estate holdings, and the real estate property trust, named The Daily Planet Limited, proceeded with an initial public offering on the Australian Securities Exchange. [4] Heidi Fleiss had been hired to generate publicity. [5] The company acquired a strip club business in 2003. [6]
In 2003, the public company resolved to sell the Daily Planet building for $5.7 million. The company changed its name to Planet Platinum Limited and went on to pursue its investments in strip clubs. [7] [8] However, the sale of the Daily Planet building never happened, and the property was taken off the market in 2006. [9]
In 2018, the Daily Planet closed down with the building transformed into a Drug and Alcohol Rehabilitation Centre called the Wellbeing Planet. [10]
The Daily Planet was the primary sponsor of Daily Planet Racing, John Trimble's motor racing team that competed in the Australian Touring Car Championship in the 1990s. [11]
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