Daily Planet (brothel)

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Daily Planet
ASX:  PPL
Industry Sex industry
Founded1975
FounderJohn Trimble
Defunct2018
Headquarters
Elsternwick, Melbourne
,
Australia
Services Brothel
Website www.dailyplanet.sex

The Daily Planet was a licensed brothel in Melbourne, Australia. The 18-room establishment was located in Horne Street, Elsternwick. [1] It was also mentioned in interviews and promoted by Blink 182 during an Australian tour in 1998 and Jim Jefferies during stand up. [2]

Contents

The Daily Planet was founded in 1975 by John Trimble, the nephew of crime boss Robert Trimbole. [3]

In 2003, the brothel's operation was separated from its real-estate holdings, and the real estate property trust, named The Daily Planet Limited, proceeded with an initial public offering on the Australian Securities Exchange. [4] Heidi Fleiss had been hired to generate publicity. [5] The company acquired a strip club business in 2003. [6]

In 2003, the public company resolved to sell the Daily Planet building for $5.7 million. The company changed its name to Planet Platinum Limited and went on to pursue its investments in strip clubs. [7] [8] However, the sale of the Daily Planet building never happened, and the property was taken off the market in 2006. [9]

In 2018, the Daily Planet closed down with the building transformed into a Drug and Alcohol Rehabilitation Centre called the Wellbeing Planet. [10]

Sponsorships

The Daily Planet was the primary sponsor of Daily Planet Racing, John Trimble's motor racing team that competed in the Australian Touring Car Championship in the 1990s. [11]

References

  1. ↑ Home Daily Planet
  2. ↑ "YouTube video". YouTube. Archived from the original on 21 June 2014. Retrieved 26 June 2016.
  3. ↑ Lambert, Olivia (21 July 2016). "What it's like inside Daily Planet, Melbourne's most notorious brothel". News.com.au . Retrieved 8 March 2020.
  4. ↑ The Daily Planet Limited: Admission to Official List Australian Securities Exchange 30 April 2003
  5. ↑ Daily Planet listing centred on a new bottom line The Age 2 May 2003
  6. ↑ Expansion drives up Daily Planet shares The Age 24 July 2003
  7. ↑ Daily Planet looks beyond red light The Age 18 June 2004
  8. ↑ Daily Planet brothel for sale The Age 13 September 2004
  9. ↑ Planet Platinum Press Release Archived 17 March 2007 at the Wayback Machine , 27 February 2006
  10. ↑ Knight, Ben (10 December 2019). "Drug lab allegedly found at former Melbourne brothel the Daily Planet". ABC News . Retrieved 8 March 2020.
  11. ↑ John Trimbole Driver Database

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