Got Milk? is an American advertising campaign encouraging the consumption of milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, and was later licensed for use by milk processors and dairy farmers. It launched in 1993 with the now-famous "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP added the "got milk?" logo to its "Milk Mustache" ads beginning in 1995. In January 2014, MilkPEP discontinued its Milk Mustache and got milk? advertisements, and launched a new campaign with the tagline "Milk Life". The "got milk?" campaign continues in California and the "got milk?" trademark is being licensed to food and merchandise companies for U.S. and international sales. The campaign has been credited with greatly increasing milk sales in California, although not necessarily nationwide.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
Abbott Mead Vickers BBDO is an advertising agency that works with over 85 brands, including BT, Diageo, Walkers, and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media.
Goodby, Silverstein & Partners is an advertising agency based in San Francisco.
Bet on Black, occasionally referred to as "Snail Race", is an advertising campaign run in 2000 by Diageo to promote Guinness-brand stout in the United Kingdom. The piece, directed by Frank Budgen, follows a snail race taking place in a town of Latin American appearance. It is the third piece of the Good things come to those who wait campaign launched by Abbott Mead Vickers BBDO in 1996, following on from Swimblack (1998) and Surfer (1999). The music in the advertisement is "Barbarabateri" by Beny More with Pérez Prado and his orchestra. Prado's music has also been in used in previous Guinness advertisements such as the successful Anticipation and Swimblack.
Pretty is a television advertisement launched in 2006 by Nike, Inc. to promote its "Nike Women" brand of sportswear. The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. The advert stars Russian tennis player Maria Sharapova in her first appearance as a spokesperson for the brand. Pretty debuted on U.S. television on August 20, 2006, with later appearances in cinemas and in print advertisements. It was directed by Czech director Ivan Zachariáš, with post-production and VFX work by The Mill.
Mountain is a 2003 television and cinema advertisement launched by Sony Corporation to promote the PlayStation 2 video game console. The budget for production and advertising space purchases for the 60-second piece amounted to £5m across all markets. The commercial depicts a Brazilian crowd congregating to form a mountain of human bodies, all competing to reach the top of the pile. The campaign surrounding Mountain was handled by advertising agency TBWA London. The commercial was directed by Frank Budgen. Production was contracted to Gorgeous Enterprises, with post-production by The Mill. Mountain premiered in 30 countries on 13 November 2003.
Bryan Buckley is an American filmmaker, screenwriter, producer, and two time Academy-Award nominated director. His successful career has led to him being dubbed the “King of the Super Bowl"
Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones.
Clay Weiner is an American director and writer of commercials, film and television.
YoungGuns International Award is an annual global award show for young and emerging creative talent in the advertising and communication industry. The award recognizes the best young commercial practitioners and students across the fields of advertising, communication design, digital creative, advertising media and public relations from around the world. Entrants into the award must be aged 30 or under.
Juan Cabral is an Argentine writer and director, whose work includes short and feature films, music videos and commercials.
David Droga is an Australian advertising executive and the founder and chairman of Droga5, an advertising agency headquartered in New York City with an office in London.
Margaret Johnson is the executive creative director and partner at Goodby, Silverstein & Partners. She is the first new partner in over a decade and the agency's first-ever female partner. In 2012, Business Insider recognized Johnson as the 10th most powerful woman in advertising.
Nico Beyer is a German film director and producer. He is noted for his unique visual style and wide array of different techniques and formats.
"Champagne" was a television and cinema advertisement launched by Microsoft and created by Bartle Bogle Hegarty. Released in March 2002, the commercial aired in Europe to promote the European release for Xbox. However, after the advertisement received 136 complaints, the commercial was banned on 4 June 2002.
Marcello Serpa is a Brazilian advertising executive. He was creative director and co-chairman of AlmapBBDO until 2015.
Robert Allan Black is an American writer and director, who began his career as an advertising copywriter. His film writing and directing work includes the feature documentary, Loving Henri (2017), about freed Nazi slave turned philanthropist, Henri Landwirth (1927-2018), which was shot over the span of 14 years.
