David Rosen (businessman)

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David Rosen
Born (1930-01-22) January 22, 1930 (age 88)
Brooklyn, New York
Occupation retired, formerly Chairman of Sega of America

David Rosen (born January 22, 1930) is an American businessman and the co-founder of the Japanese video game company Sega. [1] He retired from the company as Chairman in 1996.

United States federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country composed of 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the largest city by population is New York City. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The U.S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the United States make it one of the world's 17 megadiverse countries.

Japan Constitutional monarchy in East Asia

Japan is an island country in East Asia. Located in the Pacific Ocean, it lies off the eastern coast of the Asian continent and stretches from the Sea of Okhotsk in the north to the East China Sea and the Philippine Sea in the south.

Video game electronic game that involves interaction with a user interface to generate visual feedback on a video device such as a TV screen or computer monitor

A video game is an electronic game that involves interaction with a user interface to generate visual feedback on a two- or three-dimensional video display device such as a TV screen, virtual reality headset or computer monitor. Since the 1980s, video games have become an increasingly important part of the entertainment industry, and whether they are also a form of art is a matter of dispute.



Rosen Enterprises, Ltd.

Rosen served in the United States Air Force from 1948 to 1952. He was primarily in Japan and the Far East during the Korean War, [2] and remained there after his service. In 1954 Rosen started Rosen Enterprises, Inc., which focused on selling art created in Japan to the American market, and photo studios for Japanese identification cards. The photo business was called Photorama and Rosen established studios in hundreds of locations all over Japan. [3]

United States Air Force Air and space warfare branch of the United States Armed Forces

The United States Air Force (USAF) is the aerial and space warfare service branch of the United States Armed Forces. It is one of the five branches of the United States Armed Forces, and one of the seven American uniformed services. Initially formed as a part of the United States Army on 1 August 1907, the USAF was established as a separate branch of the U.S. Armed Forces on 18 September 1947 with the passing of the National Security Act of 1947. It is the youngest branch of the U.S. Armed Forces, and the fourth in order of precedence. The USAF is the largest and most technologically advanced air force in the world. The Air Force articulates its core missions as air and space superiority, global integrated intelligence, surveillance, and reconnaissance, rapid global mobility, global strike, and command and control.

Far East geographical term

The Far East is a geographical term in English that usually refers to East Asia, the Russian Far East, and Southeast Asia. South Asia is sometimes also included for economic and cultural reasons. The term "Far East" came into use in European geopolitical discourse in the 12th century, denoting the Far East as the "farthest" of the three "easts", beyond the Near East and the Middle East. Likewise, in Qing Dynasty of the 19th and early 20th centuries the term "Tàixī (泰西)" – i.e. anything further west than the Arab world – was used to refer to the Western countries.

Korean War 1950–1953 war between North Korea and South Korea

The Korean War was a war between North Korea and South Korea. The war began on 25 June 1950 when North Korea invaded South Korea following a series of clashes along the border.

In 1957, Rosen Enterprises, Ltd. shifted its focus and pioneered the importation and operation of coin-op amusement machines popular in the United States, to Japan to meet the growing leisure market. Rosen leveraged his existing business relationships and locations of his Photorama photo studios to roll out the amusement machines. [4]

Sega Enterprises, Ltd.

In 1965, Rosen Enterprises, Ltd. Merged with Nihon Goraku Bussan, Ltd. (aka Service Games). [5] Nihon Goraku Bussan, Ltd. used the brand name Sega (the name originates from SErvice GAmes Japan) for their jukeboxes and slot machines which were located on United States Military bases for amusement purposes. After the merger of the two companies, Sega Enterprises Ltd. was established and Rosen became Chairman, Chief Executive Officer and President of the resulting company.

Sega Japanese video game developer and publisher and subsidiary of Sega Sammy Holdings

Sega Games Co., Ltd. is a Japanese multinational video game developer and publisher headquartered in Tokyo, Japan. The company, previously known as Sega Enterprises Ltd. and Sega Corporation, is a subsidiary of Sega Holdings Co., Ltd., which is part of Sega Sammy Holdings. Its international branches, Sega of America and Sega of Europe, are respectively headquartered in Irvine, California and London. Sega's arcade division, once part of Sega Corporation, has existed as Sega Interactive Co., Ltd., also a Sega Holdings subsidiary, since 2015.

Rosen co-founded the Japan Amusement Association in 1967 and was elected as Chairman.


In 1966, under Rosen's direction, Sega Enterprises Ltd., created its first original game, called Periscope, [6] which led to the introduction of 25¢ play in the United States and began Sega's export business.

Gulf+Western Industries, Inc.

After meeting with Charles Bluhdorn in 1969, Rosen and partners agreed to sell Sega Enterprises Ltd. to the conglomerate Gulf+Western Industries, Inc., although Rosen remained CEO of the Sega division. In the early 1970s Sega was made a subsidiary of Paramount Pictures Corporation, which was also owned by Gulf+Western. During this period Barry Diller and Michael Eisner, both at Paramount joined Rosen on the Board of Sega and Rosen joined the Board at Paramount.

Charles George Bluhdorn was an Austrian-born American industrialist.

Paramount Pictures Major film studio in America, specializing in film and television production, and distribution.

Paramount Pictures Corporation is an American film studio based in Hollywood, California, that has been a subsidiary of the American media conglomerate Viacom since 1994. Paramount is the fifth oldest surviving film studio in the world, the second oldest in the United States, and the sole member of the "Big Five" film studios still located in the Los Angeles neighborhood of Hollywood.

Barry Diller American businessman

Barry Charles Diller is an American businessman. He is Chairman and Senior Executive of IAC/InterActiveCorp and Expedia Group and created the Fox Broadcasting Company and USA Broadcasting. Diller is a member of the Television Hall of Fame, having been inducted in 1994.

In 1978 Sega Enterprises Ltd. acquired a distribution company, Essco Tdg., that was founded by Hayao Nakayama.

After the passing of Charles Bluhdorn, Gulf+Western wanted to sell off manufacturing assets, including Sega. Consequently, Sega's United States assets were sold to Bally Manufacturing Corporation.

Sega, Ltd.

Having already moved his family to Los Angeles and not wanting to return to Japan full-time, Rosen declined the opportunity of solely purchasing the Japanese assets of Sega. In March 1984, Rosen and Hayao Nakayama put together a buyout group led by Isao Okawa and purchased Sega's Japanese assets. Okawa became Chairman and Nakayama became President of Sega Ltd. This allowed Rosen to remain in the states while Nakayama was charged with the day-to-day operations of Sega's headquarters in Japan.

Rosen agreed to set up Sega of America and oversee the US & overseas operations, and he became Chairman of Sega of America which was headquartered in Los Angeles. Rosen remained a Director of Sega (Japan) until 1996 and at that time he resigned from both Sega (Japan) and Sega of America.

Rosen is currently retired and living in Los Angeles.

Personal life

Rosen was born in Brooklyn, New York, the son of Fay (née Sachs) and Samuel Rosen. [7] He married Masako Fujisaki in 1954, and had a daughter, Lisa. Rosen is Jewish.[ citation needed ]

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  1. Sega Takes Aim at Disney's World
  2. Lipson, Ashley S.; Robert D. Brain (2009). Computer and Video Game Law: Cases and Materials. Carolina Academic Press. p. 7. ISBN   9781594604881.
  3. Sega's Plans for World Domination
  4. "Did You Know that Sega Was Started by an American?". Next Generation . No. 24. Imagine Media. December 1996. pp. 6–10.
  5. The Meteoric Rise and Fall of Sega
  6. Periscope Game