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Company type | Private |
---|---|
Industry | Internet |
Founded | 2013 |
Founders |
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Headquarters | |
Number of locations | 2 |
Key people | |
Number of employees | As of 2016: 7 |
Website | deeplink.me no longer in use; sold by GoDaddy as of 10/26/2024 |
Deeplink is the developer of deeplink.me, a deep linking platform that directs many URLs to content within mobile apps. [1]
Deeplink was founded by Avi Elias, Noah Klausman, and Itamar Weisbrod. [3] Their primary software is a tool for marketers and developers to create links that directs mobile users directly to the appropriate app, or a mobile landing page if the app is not installed. [4]
While developing the content-discovery network Nextap, mobile software start-up Cellogic identified the need for a deep linking service. [4] The Deeplink.me service was launched in May 2013 [5] using $1.35 million in seed funding from Prolific Venture Capital. [1]
According to the company's LinkedIn page, Deeplink.me was later acquired by Yahoo!. [6] As of August 2022, the company's website went offline. [7]
Deeplink is a deep linking service; when a user clicks on a hyperlink referring to an app that is not already installed on their device, deeplink.me directs the user to install the app. If the app is already installed on the device, it will be opened to handle the clicked link. [8] [9]
Deeplinks are commonly found in social media. [10]
Deeplink also manages a retargeting network which delivers advertisements based on the apps installed on the user's device. [4] [11] It can redirect users to a specific page within an app based on user data or bring them back into an abandoned cart or a product page. [12]
In March 2015, Deeplink.me launched AppWords, a deep linking ad platform designed for complementary apps. [13]
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In the context of mobile apps, deep linking consists of using a uniform resource identifier (URI) that links to a specific location within a mobile app rather than simply launching the app. Deferred deep linking allows users to deep link to content even if the app is not already installed. Depending on the mobile device platform, the URI required to trigger the app may be different.
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TestFlight is an online service for over-the-air installation and testing of mobile applications, currently owned by Apple Inc. and only offered to developers within the iOS Developer Program. Developers sign up with the service to distribute applications to internal or external beta testers, who can subsequently send feedback about the application to developers. The TestFlight SDK additionally allows developers to receive remote logs, crash reports and tester feedback.
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