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In semiotics, denotation is the surface or the literal meaning, the definition most likely to appear in a dictionary.
Drawing from the original word or definition proposed by Saussure (1857-1913), a sign has two parts:
To transmit information, both the addresser and the addressee must use the same code, whether in the literal sense, e.g. Morse Code or in the form of a language. The denotative meaning of a signifier is intended to communicate the objective semantic content of the represented thing. So, in the case of a lexical word, say "book", the intention is to do no more than describe the physical object. Any other meanings or implications will be connotative meanings.
The distinction between denotation and connotation can be made in textual analysis and the existence of dictionaries is used to support the argument that the sign system begins with a simple meaning that is then glossed as new usages are developed. But this argument equally means that no sign can be separated from both its denotational and connotational meanings, and, since the addresser is always using the sign for a particular purpose in a context, no sign can be divorced from the values of the addresser. Louis Hjelmslev (1899-1965) therefore proposes that although the function of signification may be a single process, denotation is the first step, and connotation the second. Roland Barthes (1915-1980) added a third possible step in world view or Weltanschauung in which metacognitive schema such as liberty, sexuality, autonomy, etc. create a framework of reference from which more abstract meanings may be attributed to the signs, depending on the context.
Barthes and others have argued that it is more difficult to make a clear distinction when analysing images. For example, how is one to interpret a photograph? In the real world, a human observer has binocular vision, but the two-dimensional picture must be analysed to determine depth and the relative size of objects depicted by applying rules of perspective, the operation of which can be confused by focus and composition. One view might be that the picture as interpreted is evidence of what it depicts and, since the technology collects and stores data from the real world, the resulting picture is a definition of what the camera was pointed at, and so denotational. Adopting the classification of Charles Sanders Peirce, this would be considered an indexical sign, i.e. there is a direct connection between the signifier and the signified. While it is true that an unedited photograph may be an index, digital technology is eroding the viewer's confidence that the image is an objective representation of reality. Further, the photographer made conscious decisions about the composition of the image, how to light it, whether to take a close-up or long shot, etc. All of these decisions represent both the intention and the values of the photographer in wishing to preserve this image. This led John Fiske to suggest that, "denotation is what is photographed, connotation is how it is photographed". Such problems become even more difficult to resolve once the audience knows that the photograph or moving image has been edited or staged. (See also modality)
A sign is an object, quality, event, or entity whose presence or occurrence indicates the probable presence or occurrence of something else. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm, or medical symptoms a sign of disease. A conventional sign signifies by agreement, as a full stop signifies the end of a sentence; similarly the words and expressions of a language, as well as bodily gestures, can be regarded as signs, expressing particular meanings. The physical objects most commonly referred to as signs generally inform or instruct using written text, symbols, pictures or a combination of these.
Semiotics is the systematic study of sign processes and the communication of meaning. In semiotics, a sign is defined as anything that communicates intentional and unintentional meaning or feelings to the sign's interpreter.
A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation.
Roland Gérard Barthes was a French literary theorist, essayist, philosopher, critic, and semiotician. His work engaged in the analysis of a variety of sign systems, mainly derived from Western popular culture. His ideas explored a diverse range of fields and influenced the development of many schools of theory, including structuralism, anthropology, literary theory, and post-structuralism.
In linguistics and philosophy, the denotation of a word or expression is its strictly literal meaning. For instance, the English word "warm" denotes the property of having high temperature. Denotation is contrasted with other aspects of meaning including connotation. For instance, the word "warm" may evoke calmness, coziness, or kindness but these associations are not part of the word's denotation. Similarly, an expression's denotation is separate from pragmatic inferences it may trigger. For instance, describing something as "warm" often implicates that it is not hot, but this is once again not part of the word's denotation.
In semiotics, a sign is anything that communicates a meaning that is not the sign itself to the interpreter of the sign. The meaning can be intentional, as when a word is uttered with a specific meaning, or unintentional, as when a symptom is taken as a sign of a particular medical condition. Signs can communicate through any of the senses, visual, auditory, tactile, olfactory, or taste.
A sememe is a semantic language unit of meaning, analogous to a morpheme. The concept is relevant in structural semiotics.
Music semiology (semiotics) is the study of signs as they pertain to music on a variety of levels.
In semiotics, the value of a sign depends on its position and relations in the system of signification and upon the particular codes being used.
In semiotics, a modality is a particular way in which information is to be encoded for presentation to humans, i.e. to the type of sign and to the status of reality ascribed to or claimed by a sign, text, or genre. It is more closely associated with the semiotics of Charles Peirce (1839–1914) than Ferdinand de Saussure (1857–1913) because meaning is conceived as an effect of a set of signs. In the Peircean model, a reference is made to an object when the sign is interpreted recursively by another sign, a conception of meaning that does in fact imply a classification of sign types.
In the broadest sense, a code is a correspondence or rule between patterns. It can be an arrangement of physical matter, including the electromagnetic spectrum, that stores the potential to convey meaning. For instance, the pattern of vibration we call 'sound' when activated within the mind, triggers an image; say the word "cat". Also, seeing the shapes we call 'letters' forming the word makes one think of or visualize a cat. The words upon the screen were conceived in the human mind, and then translated into computer code.
In semiotics, the commutation test is used to analyze a signifying system. The test identifies signifiers as well as their signifieds, value and significance.
In semiotics, connotation arises when the denotative relationship between a signifier and its signified is inadequate to serve the needs of the community. A second level of meanings is termed connotative. These meanings are not objective representations of the thing, but new usages produced by the language group.
Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary process – interpreting a message received from an addresser – is called decoding.
In semiotics, the study of sign processes (semiosis), the meaning of a sign is its place in a sign relation, in other words, the set of roles that the sign occupies within a given sign relation.
Semiotics of music videos is the observation of symbolism used within music videos.
Semiotics is the study of meaning-making on the basis of signs. Semiotics of photography is the observation of symbolism used within photography or "reading" the picture. This article refers to realistic, unedited photographs not those that have been manipulated in any way. Roland Barthes was one of the first people to study the semiotics of images. He developed a way to understand the meaning of images. Most of Barthes' studies related to advertising, but his concepts can apply to photography as well.
The following outline is provided as an overview of and topical guide to semiotics:
Film semiotics is the study of sign process (semiosis), or any form of activity, conduct, or any process that involves signs, including the production of meaning, as these signs pertain to moving pictures. Film semiotics is used for the interpretation of many art forms, often including abstract art.
In semiotics, signified and signifier are the two main components of a sign, where signified is what the sign represents or refers to, known as the "plane of content", and signifier which is the "plane of expression" or the observable aspects of the sign itself. The idea was first proposed in the work of Swiss linguist Ferdinand de Saussure, one of the two founders of semiotics.