Diet rewards are incentives, such as cash payments, to individuals to maintain good health and wellness by a healthy diet, particularly a diet aimed at reaching a healthy weight. This has been a trend in both the US and the UK. [1] [2] [3] The Biggest Loser reality TV series increased public awareness of the idea of losing weight for cash and the importance of regular weigh-ins.
Several academic studies have concluded that financial incentives are effective for producing weight loss. [4] [5] [6] The Kevin G. Volpp et al. study found that dieters with incentives were five times more likely to reach their goal. How incentives are delivered appears to play a role in their effectiveness. In a 2016 study, insurance premium adjustments as high as $550 were shown to be ineffective in driving weight loss. [7]
Among the current providers of weight loss incentives for consumers are:
Providers of health and wellness incentives for consumers, including weight loss, include:
Providers of weight loss incentive programs to corporate employers include:
Providers of health incentive programs to corporate employers include: