Digital product design

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Digital product design is an iterative design process used to solve a functional problem with a formal solution. [1] A digital product designer identifies an existing problem, offers the best possible solution, and launches it to a market that demonstrates demand for the particular solution. [2] The field is considered a subset of product design. Some digital products have both digital and physical components (such as Nike+ and Fitbit), but the term is mainly used for products produced through software engineering. Since digital product design have become mainstream in the creative industry, a digital product designer oftentimes is simply referred to as a "product designer" in job posts.

Contents

Career Path

Digital product design is a transdisciplinary field because a digital product designer sees the project from end-to-end; from recognizing an opportunity and understanding the customer's need through to final delivery. [3] A digital product designer is an integral part of the creative team at every stage of the process who leads the UI and UX design throughout, and is also involved in the product strategy with an entrepreneurial mindset to help get it to the market. [4] Although computer programming is not a required skill for a digital product designer, digital product designers need to have a high-level understanding of how all of the technical pieces work together in order to ensure that the creative vision is fully realized. [5] Although part of a digital product designer's job is to oversee the look and feel of the product as well as the development of the software system, digital product design is a different creative process and career path from graphic design and web design. [6]

Academic Degree

Digital product design is a broadly interdisciplinary and transdisciplinary course of study combining fields of Computer Technology, Industrial Design, Entrepreneurship, Marketing, and Humanities. Established as a modern degree addressing needs for cross-disciplinary education, one of its fundamental objectives is to develop lateral thinking skills across more rigidly defined academic areas recognized as a valuable component in expanding technological horizons.

Digital Product Design is part of the Advertising & Digital Design BFA program at Fashion Institute of Technology. [7] [8]

Digital Product Design is taught at Rhode Island School of Design. [9]

Digital Product Design is a concentration in Communication Design MPS program at Parsons. [10] [11]

Digital Product Design is a certificate program at Pratt institute. [12] [13]

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Autodesk, Inc. is an American multinational software corporation that makes software products and services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries. Autodesk is headquartered in San Francisco, California, and has offices worldwide. Its U.S. offices are located in the states of California, Oregon, Colorado, Texas, Michigan, New Hampshire and Massachusetts. Its Canada offices are located in the provinces of Ontario, Quebec, and Alberta.

<span class="mw-page-title-main">Commercial art</span> Art created for commercial purposes, primarily advertising

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<span class="mw-page-title-main">Graphic arts</span> Art genre

A category of fine art, graphic art covers a broad range of visual artistic expression, typically two-dimensional, i.e. produced on a flat surface. The term usually refers to the arts that rely more on line, color or tone, especially drawing and the various forms of engraving; it is sometimes understood to refer specifically to printmaking processes, such as line engraving, aquatint, drypoint, etching, mezzotint, monotype, lithography, and screen printing. Graphic art mostly includes calligraphy, photography, painting, typography, computer graphics, and bindery. It also encompasses drawn plans and layouts for interior and architectural designs.

<span class="mw-page-title-main">Graphic designer</span> Person who creates visual design works

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<span class="mw-page-title-main">Motion graphic design</span> Subset of graphic design

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University of Minnesota College of Design is located on both the Saint Paul and Minneapolis campuses of the University of Minnesota-Twin Cities. The College of Design includes the full range of design disciplines and is home to eight undergraduate majors in the fields of architecture, apparel design, graphic design, interior design, landscape architecture, product design, and retail merchandising. There are 23 graduate degree programs, eight undergraduate minors, nine research centers, and the Goldstein Museum of Design.

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References

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  3. "Towards A More Inclusive Model for Digital Product Design". core77.com/. Retrieved 2018-01-24.
  4. "What is a Product Designer?". wearefutureheads.com/. Retrieved 2017-09-25.
  5. "A Simple(ish) Definition of Digital Product Design". airware.com/. Retrieved 2017-09-25.
  6. "Digital Product Design Is Not Graphic Design". subformapp.com. Retrieved 2017-09-25.
  7. "Advertising & Digital Design BFA|CE" . Retrieved 2018-10-11.
  8. "Creative Technology and Design|CE" . Retrieved 2018-10-11.
  9. "Interactive Design Certificate Program – RISD Continuing Education". RISD|CE. Retrieved 2018-08-03.
  10. "COMMUNICATION DESIGN (MPS)". newschool.edu. Retrieved 2017-09-25.
  11. "Marketing Guide". Thursday, 11 February 2021
  12. "Digital Product Design Certificate". pratt.edu. Retrieved 2017-09-25.
  13. Lightning fast design feedback