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| Type | Marketing agency |
|---|---|
| Industry | Health care |
| Founded | 1990 |
Digitas Health is an interactive marketing agency catering exclusively to healthcare and pharmaceutical companies.
The company was founded in 1990 as Medical Broadcasting Corporation and became a unit of Digitas in 2006 as Digitas Health. [1] In 2011, the agency became independent of Digitas, and integrated into the Publicis Healthcare Communications Group (PHCG), the world’s largest healthcare communications network. [2] PHCG is part of Paris-based Publicis Groupe the world’s third-largest communications group, second-largest media counsel and buying group, and in digital and healthcare communications. [3]
In 2014, Digitas Health was re-branded as Digitas Health LifeBrands, and now has more than 600 employees working in Philadelphia, New York, San Francisco, London, and Mumbai. [4]
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