Publicis Healthcare Communications Group

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Publicis Healthcare Communications Group (PHCG) is a healthcare communications network which consists of around 12 agency brands in more than 60 offices located in 10 countries. [1] Its agencies include brands Saatchi & Saatchi Wellness, Digitas Health LifeBrands, Discovery, Publicis Life Brands, Publicis Health Media, Publicis Touchpoint Solutions, and in-sync Strategy, as well as regional brands. In 2011, 2012, 2013 and 2014, Advertising Age ranked PHCG as the largest U.S. healthcare communications network by revenue. [2] [3] A division of Publicis Groupe S.A., PHCG agencies offer clients advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. [1] They have around 5,500 employees.

Contents

Overview

PHCG was established in 2003 as the first healthcare-specific network in communications. [4] Global clients include Pfizer, Sanofi, AstraZeneca, Merck, Procter & Gamble, Boehringer Ingelheim and Roche.

In October 2011, it was announced that Publicis Groupe agencies Digitas Health and Razorfish Health would become part of the PHCG network. Digitas Health and Razorfish Health will operate as stand-alone brands, run by co-Presidents Michael du Toit and Alexandra von Plato. [5]

In January 2013, PHCG announced the creation of Publicis Health Media. Matt McNally was named President of PHM and will lead the business unit for PHCG. [6]

In October 2013, Publicis Groupe announced that Heartbeat Ideas and Heartbeat West will join the PHCG network as a Saatchi & Saatchi Health entity. The current New York based Saatchi & Saatchi group - comprising Saatchi & Saatchi Wellness and Saatchi & Saatchi Health Communications - will merge, and be known as Saatchi & Saatchi Wellness. Heartbeat and its sister agency will now operate under "Heartbeat Ideas, a member of Saatchi & Saatchi Wellness," and "Heartbeat West, a member of Saatchi & Saatchi Wellness." [7]

PHCG Global Leadership

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References

  1. 1 2 "PHCG Website" . Retrieved 12 April 2011.
  2. ↑ "World's Top 50 Agency Companies". Ad Age. Retrieved 13 February 2013.
  3. ↑ World's Top 50 Agency Companies Ad Age. Retrieved 2 August 2013
  4. ↑ "Publicis Groupe Annual Report, 2009" . Retrieved 12 April 2011.
  5. ↑ Publicis Healthcare Communications Group Redefines Publicis Groupe's Healthcare Client Offering by Joining Forces with Digitas Health and Razorfish Health
  6. ↑ "Publicis Healthcare Brings Creative and Media Closer Together". Ad Age. Retrieved 13 February 2013.
  7. ↑ McCaffrey, Kevin. "Heartbeat joins Saatchi & Saatchi, PHCG". MM&M. Retrieved 31 October 2013.
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