Publicis Healthcare Communications Group

Last updated

Publicis Healthcare Communications Group (PHCG) is a healthcare communications network which consists of around 12 agency brands in more than 60 offices located in 10 countries. [1] Its agencies include brands Saatchi & Saatchi Wellness, Digitas Health LifeBrands, Discovery, Publicis Life Brands, Publicis Health Media, Publicis Touchpoint Solutions, and in-sync Strategy, as well as regional brands. In 2011, 2012, 2013 and 2014, Advertising Age ranked PHCG as the largest U.S. healthcare communications network by revenue. [2] [3] A division of Publicis Groupe S.A., PHCG agencies offer clients advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. [1] They have around 5,500 employees.

Contents

Overview

PHCG was established in 2003 as the first healthcare-specific network in communications. [4] Global clients include Pfizer, Sanofi, AstraZeneca, Merck, Procter & Gamble, Boehringer Ingelheim and Roche.

In October 2011, it was announced that Publicis Groupe agencies Digitas Health and Razorfish Health would become part of the PHCG network. Digitas Health and Razorfish Health will operate as stand-alone brands, run by co-Presidents Michael du Toit and Alexandra von Plato. [5]

In January 2013, PHCG announced the creation of Publicis Health Media. Matt McNally was named President of PHM and will lead the business unit for PHCG. [6]

In October 2013, Publicis Groupe announced that Heartbeat Ideas and Heartbeat West will join the PHCG network as a Saatchi & Saatchi Health entity. The current New York based Saatchi & Saatchi group - comprising Saatchi & Saatchi Wellness and Saatchi & Saatchi Health Communications - will merge, and be known as Saatchi & Saatchi Wellness. Heartbeat and its sister agency will now operate under "Heartbeat Ideas, a member of Saatchi & Saatchi Wellness," and "Heartbeat West, a member of Saatchi & Saatchi Wellness." [7]

In February 2024, Publicis Health agreed to a $350M settlement over claims that it helped Purdue Pharma fuel the opioid crisis. [8]

PHCG Global Leadership

Related Research Articles

Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi and Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005, the group went private.

<span class="mw-page-title-main">Publicis Sapient</span> Digital transformation consulting company

Publicis Sapient is a digital consulting company belonging to Publicis Groupe, with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990. In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and as of February 2015, the leadership is retained.

Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.

<span class="mw-page-title-main">Publicis</span> French multinational advertising and public relations company

Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.

<span class="mw-page-title-main">Kevin Roberts (businessman)</span> British businessman (born 1949)

Kevin John Roberts is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016. He resigned in August 2016 to focus on the marketing and leadership consultancy he founded in 1995, Red Rose Consulting.

<span class="mw-page-title-main">LBi</span> Dutch marketing and technology company

LBi International N.V. was a global marketing and technology agency, now merged with Digitas to form DigitasLBi.

<span class="mw-page-title-main">Matt B. Britton</span> American businessperson

Matt B. Britton is a new media entrepreneur and consumer trend analyst based in New York City.

Arthur Sadoun is a French businessman. He is the chairman and CEO of Publicis Groupe, the world's third largest advertising and PR group.

Digitas Health is an interactive marketing agency catering exclusively to healthcare and pharmaceutical companies.

Spark Foundry, established in 2017, is an advertising agency that provides media selection services. It is based in Chicago, with offices also in Detroit, New York City, Seattle, Los Angeles, San Francisco as well as other locations world wide. The agency currently has over 2,000 employees.

<span class="mw-page-title-main">Dentsu Isobar</span> Japanese advertising agency

Dentsu Isobar Inc. is an interactive agency based in Chuo-ku, Tokyo, Japan. It was established in 2001.

Healthware International (HWI) is a global consulting agency specialized in healthcare communications.

<span class="mw-page-title-main">MSLGROUP</span> Public relations network of companies

MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee.

<span class="mw-page-title-main">Royalties (brand management agency)</span> French branding company

Royalties is a brand management agency based in Paris, France. The agency was originally created in 2008 as Publicis Royalties, by Publicis Worldwide and Eurogroup Consulting and is now independently owned by two of the founding partners: David Jobin and Olivier Bontemps. The agency has offices in France and China.

Starcom is an international media network, the third-largest communications group globally, part of France’s Publicis, with headquarters in Chicago.

Robert Senior is the CEO Worldwide of Saatchi & Saatchi, a position he has held since January 2015. Founded in 1970, Saatchi & Saatchi is one of the world’s leading advertising agencies, and part of Publicis Groupe, the world’s third largest communications group.

Pablo del Campo is an Argentine advertising executive, entrepreneur, and author. He is the founder of Del Campo Saatchi & Saatchi, an agency within the Saatchi & Saatchi and Publicis Groupe networks. Del Campo has earned recognition as a creative executive, having received accolades for his work in Argentina's advertising industry.

<span class="mw-page-title-main">Roberto Ascione</span> Italian entrepreneur

Roberto Ascione is an Italian entrepreneur and global thought leader in the field of digital health. He was founder of Healthware International, and on September 28, 2016, he was named as the Top Global Industry Leader by Health 2.0 organization.

Abel & Baker was a digital marketing agency that has since become a part of the group DigitasLBi, a part of the Publicis Groupe.

References

  1. 1 2 "PHCG Website" . Retrieved 12 April 2011.
  2. ↑ "World's Top 50 Agency Companies". Ad Age. Retrieved 13 February 2013.
  3. ↑ World's Top 50 Agency Companies Ad Age. Retrieved 2 August 2013
  4. ↑ "Publicis Groupe Annual Report, 2009" . Retrieved 12 April 2011.
  5. ↑ Publicis Healthcare Communications Group Redefines Publicis Groupe's Healthcare Client Offering by Joining Forces with Digitas Health and Razorfish Health
  6. ↑ "Publicis Healthcare Brings Creative and Media Closer Together". Ad Age. Retrieved 13 February 2013.
  7. ↑ McCaffrey, Kevin. "Heartbeat joins Saatchi & Saatchi, PHCG". MM&M. Retrieved 31 October 2013.
  8. ↑ https://abcnews.go.com/US/publicis-health-agrees-350m-settlement-claims-helped-purdue/story?id=106880427
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.