Dior Homme

Last updated

Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer. Dior Men has been under the creative direction of Kim Jones since spring/summer 2019. [1]

Contents

History

During the 1980s and 1990s Dior's menswear line was called Dior Monsieur.

Dior Homme was directed by Hedi Slimane from the fall/winter 2001-02 season. Under Slimane's direction, the label introduced a characteristic slim silhouette which soon took off within the fashion industry. The early collections delved into the exploration of the male sex. The look darkened during the Luster period which was inspired by the electroscene of Berlin. From 2004 A/W, Dior Men delved into exploring the different styles of Rock and Roll. The logo currently used by Dior Men is a bee, usually in the bottom right-hand side of knitwear and the top right side in polo shirts.

Following the departure of Hedi Slimane in 2007, Kris Van Assche implemented a more formal and minimal style. Over the seasons, he softened the black stiff silhouette which had become too cliché [2] and opted for models who add an athletic look to the spindly Dior Men silhouette. This new look was characterized by attention to details and color palette of shades of black, gray, blue or brown.

In late 2007 Dior Men began producing a six-piece men's skin care range, with Hedi Slimane designing the packaging. The skin care range is available for sale in France and department stores in many other countries.

Since March 2018, the Dior menswear line has been called Dior Men instead of Dior Homme. The change was under the influence of creative director Kim Jones.

Collections

SeasonTitleRunway Soundtrack
Autumn/Winter 2001SOLITAIREInner Cycle / Solitaire 1 & 2 by Benjamin Diamond
Spring/Summer 2002REDBoys Don't Cry & Domino Heart by Nicholas Lemercier
Autumn/Winter 2002REFLEXIONFlexion 1 & 2 by Readymade FC
Spring/Summer 2003FOLLOW MEF. Me 1 & 2 by Readymade FC
Autumn/Winter 2003LUSTERChange Yourself by Bosco
Spring/Summer 2004STRIPStrip by DSL
Autumn/Winter 2004Unnamed. Unofficial name: "VICTIM OF THE CRIME"Victim of The Crime by Phoenix
Spring/Summer 2005Unnamed. Unofficial names: "(UNTITLED)" & "BECK"Dior Theme by Beck
Autumn/Winter 2005Unnamed or EVERYBODY JUST LOOKS THE SAME. Unofficial name: "IN THE MORNING"In The Morning by Razorlight
Spring/Summer 2006Unnamed. Unofficial name: "THE WORLD WAS A MESS, BUT HIS HAIR WAS PERFECT"The World Was a Mess, But His Hair Was Perfect by The Rakes
Autumn/Winter 2006Unnamed. Unofficial name: "THESE GREY DAYS"These Grey Days by Eight Legs
Spring/Summer 2007WE LOOK GOOD TOGETHERWe Look Good Together by Littl'ans
Autumn/Winter 2007NAVIGATENavigate, Navigate by These New Puritans
Fall/Winter 2008"Lumiere Du Nord" Wim Mertens (Song title: Wound to Wound)
Spring/Summer 2009"Planisphere" Justice (Song title: Planisphere)
Fall/Winter 2009"Angles" Malcolm McLaren (Song title: Deep In Vogue)
Spring/Summer 2010"Cold Love" Ghinzu (Song title: Cold Love)
Fall/Winter 2010"Coal" The Sisters of Mercy feat Ofra Haza (Song title: Temple of Love 1992)
Spring/Summer 2011"Lessness" Shigeru Umebayashi (Song title: 2046 Main Theme)
Fall/Winter 2011"Enfold/Unfold" Grauzone (Song title: Eisbär)
Spring/Summer 2012"Less And More"Gater (Song title: Taboo - Requiem for a Dream Remix)
Fall/Winter 2012"A Soldier on My Own" Woodkid (Song title: Iron)
Spring/Summer 2013"Light" Koudlam (Song title: Love Song)
Fall/Winter 2013 Anne Clark (Song title: Our Darkness)
Spring/Summer 2014 Pet Shop Boys (Song title: Paninaro)

Reference codes

When dealing and trading Dior Men, the reference code is often used to place the item within the season it was produced. Here we decipher a typical/standard code: 5EH1015678 E47 B6A8 (SS'05 blue glitter jeans).

'5' refers to the year, that is, 2005.

'EH' refers to the season, that is, Eté (Summer). HH refers to 'Hiver' (Winter).

'101' refers to the item group, in this case, trousers (Pantalon). Other examples: 102 refers to blazers (Veste), 105 to shirts (Chemise) and so forth.

The next 4 numbers '5678' should refer to the specific item, with jeans it will reveal the type of cut as the entire 16 digit reference code will only differ by the first 2 digits in this set of 4 numbers for the differing cut. As noted earlier, the # for this item is 5EH1015678 E47 B6A8, referring to the 21 cm cut. The # for the 19 cm variant is 5EH1011678 E47 B6A8.

'E47',is the fabric code.

The last 4, 'B6A8', is the colour code. In this particular case, 'B' refers to Bleu (blue), as in indigo blue, the main colour of the jean. 'A' refers to Argent (silver), the colour of the glitter. Another example would be B6N0 - the colour code for the SS'03 released classic blue distressed clawmark jeans painted over in matte black paint. The B6 again refers to the base colour bleu whilst the N0 refers to the black paint ('N' for Noir - black).

Advertising

For its advertising campaigns, Dior Homme worked with photographers including Willy Vanderperre, [3] Larry Clark, [4] Karl Lagerfeld, [5] David Sims, [6] Patrick Demarchelier [7] and Alasdair McLellan. [8] The campaigns have featured Lucas Hedges and Robert Pattinson, [9] among others.

In 2024, French actor and director Louis Garrel was named a menswear brand ambassador for Dior. [10]

Other projects

In 2017, Dior Homme collaborated with audio manufacturer Sennheiser to produce a special line of four headphones. [11]

See also

Related Research Articles

<span class="mw-page-title-main">Sonia Rykiel</span> French fashion designer and writer (1930 - 2016)

Sonia Rykiel was a French fashion designer and writer. She created the Poor Boy Sweater, which was featured on the cover of French Elle magazine. Her knitwear designs and new fashion techniques led her to be dubbed the "Queen of Knits". The Sonia Rykiel label was founded in 1968, upon the opening of her first store, making clothing, accessories, and fragrances. Rykiel was also a writer, and her first book was published in 1979. In 2012, Rykiel revealed that she was suffering from Parkinson's disease. She died from complications of the disease on 25 August 2016.

<span class="mw-page-title-main">Dior</span> French fashion company

Christian Dior SE, commonly known as Dior, is a French multinational luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH. Dior holds 42.36% shares and 59.01% of voting rights within LVMH.

Kim Niklas Jones is an English fashion designer.

Raf Jan Simons is a Belgian fashion designer. Beginning in furniture design, Simons launched his own menswear label in 1995. He was creative director at Jil Sander (2005–2012), Christian Dior (2012–2015), and Calvin Klein (2016–2018). As of 1 April 2020, he is the co-creative director of Prada, in partnership with Miuccia Prada.

<span class="mw-page-title-main">Hedi Slimane</span> French photographer and fashion designer (born 1968)

Hedi Slimane is a French photographer and couturier. From 2000 to 2007, he was the creative director for Dior Homme. From 2012 to 2016, he was the creative director for Yves Saint Laurent. From February 2018 to October 2024, Slimane was the creative, artistic and image director of Celine.

<span class="mw-page-title-main">Berluti</span> Prestigious leather maker

Berluti is a French leather maker that manufactures menswear, especially the leather finishing of calfskin, kangaroo leather and alligator skin in its production of shoes and boots. It makes leather belts, bags, and wallets, as well as bespoke and ready-to-wear garments. Established in 1895 by Italian Alessandro Berluti of Marche, Berluti is based in Paris on rue Marbeuf. The brand was bought by LVMH in 1993.

Pierre Balmain S.A., trading as Balmain, is a French luxury fashion house that was founded by Pierre Balmain (1914–1982) in 1945.

<span class="mw-page-title-main">Giambattista Valli</span> Italian fashion designer (born 1966)

Giambattista Valli is an Italian fashion designer. He is from Rome, Italy. His collections, both ready to wear and Haute couture, are presented semi-annually during Paris Fashion Week.

<span class="mw-page-title-main">Yves Saint Laurent (fashion house)</span> French fashion house

Yves Saint Laurent SAS, also known as Saint Laurent and YSL, is a French luxury fashion house founded in 1961 by Yves Saint Laurent and his partner, Pierre Bergé. The company specializes in haute couture, ready-to-wear, leather accessories, and footwear. Its cosmetics line, YSL Beauty, is owned by L'Oréal.

<span class="mw-page-title-main">Nina Ricci (brand)</span> Fashion house founded by Maria "Nina" Ricci

Nina Ricci is a fashion house founded by Maria "Nina" Ricci and her son Robert in Paris in 1932, and owned by the Spanish beauty and fashion group Puig since 1998.

<span class="mw-page-title-main">Celine (brand)</span> French fashion brand

Celine is a French luxury fashion house founded in 1945 by designer Céline Vipiana. The headquarters are located at 16 rue Vivienne in the 2nd arrondissement of Paris at the Hôtel Colbert de Torcy, which has French Historic Monument classification.

<span class="mw-page-title-main">MCM Worldwide</span> German luxury fashion brand

MCM Worldwide is a luxury fashion brand originally founded in 1976 as the initialism of "Michael Cromer Munich". The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. Its brass plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom. MCM sells its products through wholesale accounts, franchises and directly operated stores.

<span class="mw-page-title-main">Kris Van Assche</span> Belgian fashion designer (born 1976)

Kris Van Assche is a Belgian fashion designer. He was the creative director of Berluti (2018-2021), a luxury leather brand owned by LVMH, and artistic director for Dior Homme from 2007 to 2018.

<span class="mw-page-title-main">Nicola Formichetti</span> Italian-Japanese fashion director and fashion editor

Nicola Formichetti is a fashion director and fashion editor. Born in Japan, he is most widely known as the artistic director of the Italian fashion label Diesel and for being a frequent collaborator with singer-songwriter Lady Gaga. He worked two years with the French fashion house Mugler as artistic director.

<span class="mw-page-title-main">High-rise (fashion)</span> 20th century and 21st century fashion phenonemon

A high-rise or high-waisted garment is one designed to sit high on, or above, the wearer's hips, usually at least 8 centimetres (3 inches) higher than the navel. In western cultures, high-rise jeans were especially common in the 1970s, late 1980s through the late 1990s, derided as mom jeans in the 2000s, and popular again in the mid-to-late 2010s and continues to be popular into the present in competition with low-rise pants.

Haider Ackermann is a Colombian-born French designer of ready-to-wear fashion. He lives in Paris, and is currently creative director of Canada Goose and Tom Ford.

<span class="mw-page-title-main">Alexis Mabille</span> French fashion designer (born 1977)

Alexis Mabille is a French fashion designer who is the creative director of his namesake label, Alexis Mabille.

<span class="mw-page-title-main">Simon Porte Jacquemus</span> French fashion designer (born 1990)

Simon Porte Jacquemus is a French fashion designer and the founder of the Jacquemus fashion label.

Loris Azzaro was a French-Italian fashion designer. He rose to prominence in the 1960s with his flamboyant dresses and he went on to become well known for his perfumes.

Major fall 2023 fashion weeks were held in New York City, London, Paris, and Milan during January, February, and March 2023.

References

  1. "Dior Homme appoints Kim Jones as its new artistic director". Guardian. Retrieved 2018-04-22.
  2. Loïc Prigent (20 January 2012). "Kris Van Assche, l'essence de l'esthète".
  3. Jean E. Palmieri (7 January 2016), Kris Van Assche, Vanderperre Team Up Again for Dior Homme  Women's Wear Daily .
  4. Miles Socha (4 November 2016), Dior Homme Taps Larry Clark for Skater Film  Women's Wear Daily .
  5. Jean E. Palmieri (25 February 2016), Lagerfeld Shoots Robert Pattinson for Dior Homme Autumn Ads  Women's Wear Daily .
  6. Joelle Diderich (13 June 2017), Kris Van Assche Taps Dave Gahan, Lucas Hedges for Dior Ads  Women's Wear Daily .
  7. Kali Hays (27 November 2017), Dior Homme Taps Patrick Demarchelier for Capsule Collection Images  Women's Wear Daily .
  8. Lily Templeton (9 October 2023), EXCLUSIVE: Dior Men Unveils Campaign With BTS’ Jimin  Women's Wear Daily .
  9. Joelle Diderich (7 October 2024), Robert Pattinson Returns in Fall Campaign for Dior Icons Menswear Line  Women's Wear Daily .
  10. Joelle Diderich (16 May 2024), Dior Names French Actor and Director Louis Garrel as Men’s Ambassador  Women's Wear Daily .
  11. Tiffany Ap (23 March 2017), Dior Homme Debuts Special Sennheiser Headphones Collaboration  Women's Wear Daily .