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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to the audience.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
McDonald's maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games. The company also makes coolers of orange drink with their logo available for local events of all kinds. However, television ads remain the primary form of advertisement.
Got Milk? is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers. It was launched in 1993 by the "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP began to add the "got milk?" logo to its "Milk Mustache" ads in 1995.
In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.
Pot Noodle is a brand of instant noodle snack foods from the United Kingdom, available in a selection of flavours and varieties. This dehydrated food consists of noodles, assorted dried vegetables and flavouring powder. It is prepared by adding boiling water, which rapidly softens the noodles and dissolves the powdered sauce.
Ronseal is a British wood stain, paint and preservative manufacturer, known for the phrase "Does exactly what it says on the tin". The advertising slogan, which was created by agency HHCL, has since entered popular culture.
Birds Eye is an international brand of frozen foods founded in the United States and now owned by Conagra Brands in the United States, by Nomad Foods in Europe, and Simplot in Australia.
"Winston tastes good like a cigarette should" is an advertising slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes, manufactured by R. J. Reynolds Tobacco Company. Reynolds used the slogan from Winston's introduction in 1954 until 1972. It is one of the best-known American tobacco advertising campaigns. In 1999, Advertising Age included the "Winston tastes good like a cigarette should" jingle in its list of the 10 best radio and television jingles in the United States during the 20th century.
Galaxy Minstrels are milk chocolate buttons with a hard glazed shell sold in several countries including the UK, Republic of Ireland, South Africa, Kenya, Cyprus, Malta, Canada and Spain. In line with Mars' re-branding, Minstrels were brought under the Galaxy brand and are now sold as "Galaxy Minstrels", referring to the use of Galaxy chocolate in them.
HHCL was an advertising agency based in London. The agency devised campaigns for Tango, including the Orange Man commercial in 1991, and St George, for Blackcurrant Tango, in 1997. In 1994, it created the Does exactly what it says on the tin campaign for Ronseal.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Heinz Baked Beans are a brand of baked beans produced by the H.J. Heinz Company. They have been sold as "Heinz Beanz" in the United Kingdom since 2008.
Thomas James Barratt (1841–1914) was an English businessman who was the chairman of the soap manufacturer A. & F. Pears. A pioneer of brand marketing, he has been called "the father of modern advertising".
Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL, a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s.
Shinola is a defunct American brand of shoe polish. The Shinola Company, founded in Rochester, New York in 1877 as the American Chemical Manufacturing and Mining Company, produced the polish under a sequence of different owners until 1960. "Shinola" was a trade name and trademark for boot polish. The suffix -ola is a popular component of trade names in the United States. It was popular during the first half of the 20th century and entered the American lexicon in the phrase, "You don't know shit from Shinola," meaning to be ignorant. The brand name was acquired by the retail company Shinola in 2011.
Maurice Drake was a British advertising executive. He missed several years of education due to the Second World War and left school at the age of 14. Drake found work as a filing clerk at an advertising agency before carrying out national service with the Royal Air Force. Upon completion of his military service, he joined public relations firm Armstrong Warden.
References
- ↑ Partridge, Eric; Dalzell, Tom; Victor, Terry (2007). The Concise New Partridge Dictionary of Slang and Unconventional English. p. 653.
- 1 2 Blythe, Jim (24 April 2013). Consumer Behaviour (2nd ed.). SAGE. p. 116. ISBN 978-1446266441.
- ↑ Stamp, Gavin (18 June 2006). "Probably the best corporate slogan..." BBC News . BBC. Retrieved 18 September 2007.
- ↑ "The Ronseal Phrase". Ronseal.
We started to write a commercial that featured a straightforward guy who said lines like: 'If you've got wood to stain and you want it to dry quickly, you need Ronseal Quick Drying Woodstain.'
- ↑ Ronseal UK (9 July 2021). How To Re-Stain Decking | DIY Tips from Ronseal. Youtube . Retrieved 12 November 2021.
- 1 2 "The Ronseal Phrase: It Does Exactly What It Says on the Tin". BBC News. BBC. 8 January 2013. Retrieved 25 May 2015.
- ↑ Gleadow, Ewan (31 May 2024). "Classic British Phrase 'Will Still Be Used in 100 Years' Thanks to Catchy Advert". MSN . Retrieved 2 July 2024.
- ↑ "Community Trade Mark E3085826". Intellectual Patent Office. Government of the United Kingdom. Archived from the original on 16 June 2012. Retrieved 29 August 2011.