Don Peppers

Last updated
Don Peppers
NationalityAmerican
Occupation(s)Author, advertising executive

Don Peppers is an American advertising executive, author, and was a founding partner of Peppers & Rogers Group, a global customer-strategy consulting firm sold in 2010 to business process outsourcer TeleTech Holdings, Inc..

Contents

Biography

Peppers graduated from the United States Air Force Academy in 1972 with a B.S. degree in astronautical engineering, and earned a master's degree in public affairs with a concentration in foreign policy from Princeton's School of Public and International Affairs in 1974. [1]

Peppers's career in advertising began at Saatchi and Saatchi in 1982 as an account executive. Two years later, he moved to Levine, Huntley, Schmidt & Beaver, where he was new business director and gained a reputation as a rainmaker. In 1988, he moved to Lintas as an executive vice president and in 1990 to Chiat/Day/Mojo as worldwide head of new business development. [2]

In finding new business, Peppers gained a reputation for his self-promotion and outrageous tactics, such as sending flowers to prospective clients and putting life-sized cardboard cutouts of himself outside their homes, according to The New York Times. [2] In 1995, he drew on these experiences in a book on sales techniques, Life's a Pitch...Then You Buy. [3] [4]

With co-author and business partner Martha Rogers, Peppers wrote a series of business books beginning with The One to One Future: Building Relationships One Customer at a Time published in 1993, which helped popularize customer relationship management as a marketing strategy. [5]

Rogers and Peppers founded the consulting business Peppers & Rogers Group together in 1992. Bob Dorf joined the firm in 1993 and became its president. [6] The company was headquartered in Stamford, Connecticut before moving to Norwalk, Connecticut in 2000. At that time it had 178 employees in Connecticut and 218 worldwide. [7] TeleTech Holdings, Inc. purchased an eighty percent stake in the company in 2010. [8]

Peppers was named to the first "Forty Under Forty" list published by Crain's New York Business in 1988. [9] Peppers was inducted into the Data & Marketing Association (formerly Direct Marketing Association) Hall of Fame, along with Seth Godin and Martha Rogers. [10] [11] [12] [13]

Bibliography

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References

  1. ↑ "Don Peppers". www.executivespeakers.com. Archived from the original on 2023-06-22. Retrieved 2023-07-16.
  2. 1 2 Rothenberg, Randall (1 March 1990). "The Media Business: Advertising: Chiat Gets 'Rainmaker' From Lintas". The New York Times. Archived from the original on 17 July 2023. Retrieved 18 July 2023.
  3. ↑ Berger, Melanie (October 1995). "Book notes – A winning pitcher: Life's a Pitch and Then You Die by Don Peppers". Sales and Marketing Management. 147 (10): 134. ProQuest   211826517.
  4. 1 2 "Life's a Pitch...Then You Buy by Don Peppers". Publishers Weekly. 31 July 1995. Archived from the original on 22 June 2023. Retrieved 18 July 2023.
  5. 1 2 Schneider, Peter A. (October 1995). "Book Review: The One to One Future: Building Relationships One Customer at a Time". Journal of Marketing. 59 (4): 108–109. doi:10.1177/002224299505900411. S2CID   169312277.
  6. ↑ Stableford, Joan (7 December 1998). "Entrepreneurs on track with Marketing 1 to 1". Fairfield County Business Journal. 37 (49): 12. ProQuest   216415734.
  7. ↑ Khasru, B.Z. (5 June 2000). "Peppers and Rogers Moving Headquarters to Norwalk". Fairfield County Business Journal. 39 (23): 2. ProQuest   216414432.
  8. ↑ Soule, Alexander (16 May 2011). "Buy-back option caps an unusual deal". Fairfield County Business Journal. 47 (20): 18.
  9. ↑ "40 Under 40 Class of 1988". Crain's New York Business. Archived from the original on November 4, 2022. Retrieved November 26, 2024.
  10. ↑ "Don Peppers – Speaker Profile | Celebrity Speakers". www.csaspeakers.com. Retrieved 2023-07-16.
  11. ↑ "Don Peppers Speaker Profile". Speakers.com. Archived from the original on 2023-07-17. Retrieved 2023-07-16.
  12. ↑ Peppers, Don; Rogers, Martha; Dorf, Bob (1999). "Is Your Company Ready for One-to-One Marketing?". Harvard Business Review. 77 (1): 151–152. PMID   10345390. Gale   A54003854. Archived from the original on 2016-03-06. Retrieved 2023-07-17.[ non-primary source needed ]
  13. ↑ "Don Peppers – Bio | Keynote Speaker | Premiere Speakers Bureau". premierespeakers.com. Archived from the original on 2023-06-24. Retrieved 2023-07-16.
  14. ↑ Meade, Bill (October 1997). "Enterprise One to One: Tools for Competing in the Interactive Age". Journal of Business and Entrepreneurship. 9 (2): 73–77. ProQuest   214231305.
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