Donald Lehmann

Last updated
ISBN 9780071263634
  • Product Managers Marketing Plan 产品经理的营销计划 /Chan pin jing li de ying xiao ji hua / Product manager's marketing plan / Donald R. Lehmann, Russell S. Winer. Beijing: Yu hang chu ban she, 1999.
  • Lehmann, Donald R., and Russell S. Winer. Product management. Maidenhead: McGraw-Hill Education, 2001, 2004. ISBN   9780071238328
  • Lehmann, Donald R., Sunil Gupta, and Joel H. Steckel. 'Marketing Research. Reading, MA: Addison-Wesley, 1998. ISBN   9780321014160
  • Lehmann, Donald R., and Katherine E. Jocz. Reflections on the Futures of Marketing: Practice and Education. Cambridge, MA: Marketing Science Institute, 1997. ISBN   9780965711401
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    References

    1. "19782543".
    2. Fitzsimons, Gavan (2016-11-04). "Want Co-Workers to Vote Your Way? Then Stop Pestering Them (Published 2016)". The New York Times. ISSN   0362-4331 . Retrieved 2021-02-22.
    3. Donald R. Lehmann, "Choice among similar alternatives : an application of a model of individual preference to the selection of television shows by viewers ".WorldCat item record
    Donald R. Lehmann
    Born1944
    Academic background
    Education Purdue University
    Union College
    Thesis Choice Among Similar Alternatives: An Application of a Model of Individual Preference to the Selection of Television Shows by Viewers (1969)
    Doctoral advisor Frank Bass