Donald Lehmann

ISBN 9780071263634

• Translated into Japanese by Takamichi Inoue as マーケティング計画 : 立案手法入門 / Māketingu keikaku: ritsuan shuhō nyūmon. Tōkyō: Bunshindō, 1991. ISBN   9784830940514
• Translated into Chinese as Analysis for marketing planning = 营销策划分析 / Ying xiao ce hua fen xi. Beijing: Beijing da xue chu ban she, 2007. ISBN   9787301112137
• Translated into Spanish as Investigación y análisis de mercado. México: Compañía Editorial Continental, 1998.

Product Managers Marketing Plan 产品经理的营销计划 /Chan pin jing li de ying xiao ji hua / Product manager's marketing plan / Donald R. Lehmann, Russell S. Winer. Beijing: Yu hang chu ban she, 1999.

Lehmann, Donald R., and Russell S. Winer. Product management. Maidenhead: McGraw-Hill Education, 2001, 2004. ISBN   9780071238328

• Translated into Chinese as: 产品管理 : 第4版 / Chan pin guan li. Beijing: Beijing da xue chu ban she, 2006. ISBN   9787301096901

Lehmann, Donald R., Sunil Gupta, and Joel H. Steckel. 'Marketing Research. Reading, MA: Addison-Wesley, 1998. ISBN   9780321014160

Lehmann, Donald R., and Katherine E. Jocz. Reflections on the Futures of Marketing: Practice and Education. Cambridge, MA: Marketing Science Institute, 1997. ISBN   9780965711401

References

1. "Obituary".
2. Fitzsimons, Gavan (2016-11-04). "Want Co-Workers to Vote Your Way? Then Stop Pestering Them (Published 2016)". The New York Times. ISSN   0362-4331 . Retrieved 2021-02-22.
3. Donald R. Lehmann, "Choice among similar alternatives : an application of a model of individual preference to the selection of television shows by viewers ".WorldCat item record

Donald R. Lehmann
Born	(1944-10-16)October 16, 1944
Died	December 23, 2025(2025-12-23) (aged 81)
Academic background
Education	Purdue University Union College
Thesis	Choice Among Similar Alternatives: An Application of a Model of Individual Preference to the Selection of Television Shows by Viewers (1969)
Doctoral advisor	Frank Bass

Authority control databases
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