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Dr. Kong, also known as Dr. Kong Healthy Shoes Store, is an Asian shoe and accessories brand.
The brand was established in 1999 in Hong Kong. [1] [2] It currently has over 800 locations in 10 countries. [2] The brand is notable for featuring a "Check & Fit" foot test and mat service at various locations operated by professional foot fitness assistants. [2] [3]
The brand offers a wide variety of items including men's and women's shoes, [4] children's and elderly shoes, socks, insoles and backpacks. [5] Their shoes are described as offering orthotic features including a spacious toe box, [6] special designs for insoles and heel cups [7] [8] [9] [10] [11] [12] and has been a first choice for parents concerned about children's shoes. [13] The brand has also been involved in multiple studies to research their products effects. [14] [15]
Upon visiting the store for the first time, a staff member will test the customer's foot and then make a recommendation according to the results. Dr. Kong also recommends shoes from other stores that match their shoe-pads. Returning customers have their feet checked again to test if any improvement had been made. [16]
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