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Dutch Design is a term used to denote an informal artistic school of design in the Netherlands, particularly product design. More specifically, the term refers to the design esthetic common to designers in the Netherlands. [1]
Dutch Design is a term used to denote an informal artistic school of design in the Netherlands, particularly product design. More specifically, the term refers to the design esthetic common to designers in the Netherlands. [1]
The Netherlands were primarily known for graphic design until the 1980s, when the term Dutch Design started to come into popular use.
The term came to be closely identified with a group of Dutch product designers who have gained international recognition particularly from the 1990s onwards. These include Maarten Baas, Jurgen Bey, Richard Hutten, Hella Jongerius, Wieki Somers, Hester van Eeghen and Marcel Wanders, as well as internationally recognized design firms and collectives like Droog and Moooi which helped gain prominence for Dutch designers at major design events such as the Salone del Mobile in Milan. [2]
More broadly, the term could be extended to fashion designers such as Viktor & Rolf and architects such as Rem Koolhaas and Francine Houben.[ citation needed ]
The emergence of an internationally recognized Dutch design scene has been fueled by a strong educational system for designers.[ citation needed ] The Design Academy Eindhoven has produced many well-known designers. In a 2003 article in The New York Times , Murray Moss, the owner of Moss, a design store in Manhattan, called it "without question, currently the best design academy in the world." [3] Another well-known school is Gerrit Rietveld Academie in Amsterdam.
A second contributing factor to the success of Dutch design is government support for new designers. Financial support from the Fonds BKVB (the Fund for Visual Arts, Design and Architecture), launched in 1988, has enabled design students to set themselves up as independent entrepreneurs right after graduation. [2]
Also playing an important role is the fact that design has become an integral part of product development in the Netherlands. Designers are included in the earliest phases of innovative processes and the production development cycle. The Dutch electronics company Philips, for instance, has around 450 people working on design at 12 offices around the world. [1]
The Dutch Design Awards are awarded annually during Dutch Design Week in Eindhoven.
Dutch Design has been characterized as minimalist, experimental, innovative, quirky, and humorous. [2] [4]
"Dutch design is simple and powerful", according to Hugo van den Bos, strategy director of Dutch graphic design studio Koeweiden Postma. Author and journalist Tracy Metz notes that, "The Dutch have the ability to make fun of themselves. Also it's a matter of combining things that usually don't combine at all. Dutch designers are good in using materials that look worthless. The designers give them a new value." [5]
Willem Hendrik "Wim" Crouwel was a Dutch graphic designer, type designer, and typographer.
Paul Mijksenaar is a designer of visual information and founder and director of the international design Bureau Mijksenaar, based in Amsterdam and New York City. In 1965, he graduated from the Institute for Applied Arts Education Amsterdam in product design. He started off as a freelance product designer in 1966, then as a senior designer and team leader for the Associatie voor Total Design NV in 1978 before establishing Bureau Mijksenaar in 1986.
Design Academy Eindhoven is an interdisciplinary educational institute for art, architecture and design in Eindhoven, Netherlands. The work of its faculty and alumni have brought it international recognition, and is widely regarded as one of the world’s leading design schools.
Droog is a conceptual Dutch design company situated in Amsterdam, Netherlands. Droog has realised products, projects, exhibitions and events. Droog is an internationally renowned design label [1] and one of the most famous exponents of Dutch Design. Droog worked with well known designers such as Marcel Wanders, Hella Jongerius, Tejo Remy, Richard Hutten, Ed Annink, Jurgen Bey and Joris Laarman.
Irma Boom is a Dutch graphic designer who specializes in bookmaking. Boom has been described as The Queen of Books, having created over 300 books and is well reputed for her artistic autonomy within her field. Her bold experimental approach to her projects often challenges the convention of traditional books in both physical design and printed content.
Satyendra Pakhalé is a designer, industrial designer, and architect. He realizes projects from industrial design, applied research to design vision of the future, technologically challenging product development, manufacturing, highly crafted pieces, exhibitions, and architecture. He works in the fields of product design, including consumer electronics, health care, aviation, mobility, home appliances, furniture, digital products & computers, and interior design and architecture. In 2008, he was selected as one of L’Uomo Vogue magazine's 80 most influential creative people with a vision worldwide in design and architecture. His works are in the permanent collections of several museums worldwide.
Hester van Eeghen was a Dutch designer of leather bags, wallets and accessories.
Dutch Design Awards (DDA) honours the best Dutch designs across eight categories. It awards design initiatives and designers in the Netherlands each year, in first place by relevance and impact, but also to the extent to which they relate to their own field.
Edwin van Gelder is a Dutch graphic designer and art director based in Amsterdam. He graduated from the graphic design department at the Utrecht School of the Arts in 2004. In 2005 Van Gelder founded graphic design studio Mainstudio.
The Hovenring is a suspended cycle path roundabout in the province of North Brabant in the Netherlands. It is situated between the localities of Eindhoven, Veldhoven, and Meerhoven, which accounts for its name, and is the first of its kind in the world.
Hella Jongerius is a Dutch industrial designer.
Ruud-Jan Kokke is a Dutch designer who started his career in the mid-eighties and became known for his furniture, inventive objects, interiors and designs for public space. He has received numerous nominations and awards. He is married to the visual artist and jewellery designer Petra Hartman.
Jacques Koeweiden is a Dutch graphic designer. He was a co-founder of Koeweiden Postma, a Dutch design and communication agency. Koeweiden's design for city branding of Amsterdam during de Coronation Day April 30, 2013 is a part of the collection at Stedelijk museum Amsterdam.
Job Smeets is a Belgian contemporary conceptual and sculptural artist and designer and founder of Studio Job based in Antwerp, Belgium. Known for producing "high-end works toying with politically loaded signifiers", he combines traditional and modern techniques to produce art and design objects.
Renny Ramakers is a Dutch art historian, curator, design critic, and co-founder and director of the Droog design foundation. Ramakers writes articles, gives lectures, initiates projects and curates exhibitions in the field of art and design. In 2007 she was awarded the Benno Premsela Prize, in 2019 the IJprijs for her cultural contribution to the city of Amsterdam, and in 2018 she received a Dutch Royal Award for her work in the field of Dutch Design.
Gert Staal (1956) is a Dutch researcher, publicist and critic in the fields of design, architecture and urban design. Educated as linguist and art historian over the years he was active as journalist, editor, author, manager and teacher particularly in the those fields of Dutch design.
The Netherlands Design Institute is a former institute for the promotion of design in the Netherlands. It was located in the premises of the former Museum Fodor at Keizersgracht in Amsterdam. Its mission was to stimulate high quality design in the Netherlands, to stimulating the interest in it, and to encouraging discussion about the profession.
Margaretha Wilhelmina Francina (Mienke) Simon Thomas is a Dutch art historian, curator and author, working as a senior curator at Museum Boijmans Van Beuningen in Rotterdam. She is known for her works on the development of Dutch applied art and design.
Khodi Feiz is an industrial designer specialized in the fields of product design, furniture design, branding and strategic design.
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