Dynamic Signal

Last updated
Dynamic Signal
Company type Private
IndustryEmployee Communication and Engagement Platform
FoundedNovember 2010
FoundersRuss Fradin, Jim Larrison, Steve Heyman
Headquarters
San Bruno, California
Key people
Eric Brown, CEO
ProductsDynamic Signal
Servicesemployee communication, employee engagement
Number of employees
170[ citation needed ]
Website dynamicsignal.com

Dynamic Signal was a technology company, offering a mobile-first company communications platform, based in San Bruno, California. [1] [2] Russ Fradin, Steve Heyman and Jim Larrison founded the company in 2010. [3] Fradin is the Chairman of the Board of Dynamic Signal. [1] [2] while Eric Brown is CEO. Dynamic Signal merged with SocialChorus in 2021 to form Firstup. [4]

Contents

History

In November 2010, Russ Fradin, Steve Heyman and Jim Larrison founded Dynamic Signal. [3] [5] [6] They previously worked for Adify, an advertising infrastructure company. [3] In February 2011, Dynamic Signal raised $8 million in equity-based financing from a group of 30 investors. [7] That July, Business Insider included Dynamic Signal on its list of "The 20 Hot Silicon Valley Startups You Need To Watch." [5] The company closed a $13.3 million funding round led by Venrock in July 2012. [8] [9] Time Warner, Trinity Ventures and Cox Enterprises also participated. [8] In March 2013, the company announced VoiceStorm, a product that manages and measures employees' efforts to promote a company on social networks. [1] That November, Intel partnered with Dynamic Signal. [10]

Dynamic Signal released an iOS application for VoiceStorm in February 2014. [11] In August 2014, the company closed a $12 million funding round led by Rembrandt Venture and participation from Venrock, Trinity Ventures, Time Warner Ventures and Cox Enterprises. [2] [12] [13] Some of the funds were used to acquire PaperShare, a content marketing start-up based in Washington. [2]

In December 2016, Dynamic Signal raised $25 million in growth financing. [14] Participants in this round included new investors, Akkadian Ventures, Microsoft Ventures and Focus Opportunity Fund in addition to participation by existing investors, Trinity Ventures, Venrock, Rembrandt, and Time Warner. [14] Dynamic Signal used the newly acquired funds to expand its international operations.

Operations

Dynamic Signal was headquartered in San Bruno, California. [2] [15] The company had delivered impressions for brands such as Hitachi Data Systems, Salesforce, Deloitte and GameStop. [13] According to a company press release in May 2017, Dynamic Signal was then servicing "nearly 20 percent of the Fortune 500, and 20 percent of the Fortune 50". [16]

Product

Dynamic Signal marketed what it describes as an "Employee Communication and Engagement Platform" to communications, HR, and marketing professionals. [17] [5] The platform is intended to enable communications for both internal company news and information, as well as industry content that can be "distributed and tracked through employees' own social channels". [12] Since the merger in 2021, it now continues as a workforce communication platform known as "Firstup". [18]

References

  1. 1 2 3 Anthony Ha (March 8, 2013). "Dynamic Signal Launches VoiceStorm To Manage Employees' Social Media Promotion Efforts". TechCrunch . Retrieved November 19, 2014.
  2. 1 2 3 4 5 Sarah Drake (August 25, 2014). "Social marketing startup Dynamic Signal raises $12M, buys PaperShare". San Jose Business Journal . Retrieved November 19, 2014.
  3. 1 2 3 Anthony Ha (February 18, 2011). "Adify founder raises $8M for new startup Dynamic Signal". VentureBeat . Retrieved November 19, 2014.
  4. ↑ "SocialChorus and Dynamic Signal combine to form Firstup". Private Equity Wire. September 15, 2021. Retrieved July 24, 2024.
  5. 1 2 3 Alyson Shontell (July 26, 2011). "The 20 Hot Silicon Valley Startups You Need To Watch". Business Insider . Retrieved November 19, 2014.
  6. ↑ John Ebbert (July 23, 2012). "CEO Fradin Says Dynamic Signal Aiming At Engagement Platform For CMO". Ad Exchanger . Retrieved November 19, 2014.
  7. ↑ Wade Rousch (February 17, 2011). "Dynamic Signal Picks Up $8M". Xconomy . Retrieved November 19, 2014.
  8. 1 2 Peter Kafka (July 16, 2012). "Word-of-Mouth Ads, for a Fee: Dynamic Signal Raises $13 Million From Venrock, Time Warner". All Things D . Retrieved November 19, 2014.
  9. ↑ "Dynamic Signal gains $13.3 million in venture funding". Adage. July 24, 2014. Retrieved November 19, 2014.
  10. ↑ "Intel and Dynamic Signal: Partners for Employee Power". Pivotcon. Archived from the original on November 29, 2014. Retrieved November 19, 2014.
  11. ↑ David Cohen (February 5, 2014). "Brand Advocacy On Facebook Goes Mobile With Dynamic Signal's VoiceStorm IOS App". All Facebook . Retrieved November 19, 2014.
  12. 1 2 Omar Akhtar (August 25, 2014). "Employee advocacy meets content marketing as Dynamic Signal acquires PaperShare". The Hub Comms. Archived from the original on November 29, 2014. Retrieved November 19, 2014.
  13. 1 2 Steven Loeb (August 25, 2014). "Dynamic Signal raises $12M, buys PaperShare". Vator . Retrieved November 19, 2014.
  14. 1 2 "Dynamic Signal Raises $25 Million to Help Organizations Increase Employee Productivity, Engagement, and Advocacy Across the Globe". Business Wire. December 12, 2016. Retrieved July 7, 2017.
  15. ↑ Lizette Chapman (August 25, 2014). "Social Marketing Co. Dynamic Signal Raises $12M, Acquires PaperShare". Dow Jones. Archived from the original on November 29, 2014. Retrieved November 19, 2014.
  16. ↑ "Dynamic Signal Reaches Customer Milestone: Servicing Nearly 20 Percent of Fortune 500 Companies, Allowing Customers to Reach 10 Million Disconnected Employees World Wide". PR.com. May 10, 2017. Retrieved July 7, 2017.
  17. ↑ "Firstup: The First Intelligent Communication Platform". Firstup. Retrieved 2025-10-28.
  18. ↑ "Firstup: The First Intelligent Communication Platform". Firstup. Retrieved 2025-10-28.
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