Sri Lanka had an internet user base of about 6 million as of July 2016, about 28.2% of the population. [1] Despite being a developing country, the E-commerce industry has been receiving funding over the span of 10 years. [2] Market conditions in Sri Lanka are similar to those in India, as cash on delivery is the most preferred payment method. [3] [4]
According to experts, Sri Lanka’s annual domestic E-commerce sales value including services is an estimated US$40 million. This is expected to grow to US$400 million by 2022. Currently, only 0.4% of Sri Lanka’s total annual retail sales (US$10 billion) is in e-commerce. [5] [6] [7]
The Government of Sri Lanka has shown interest in promoting the country's e-commerce industry further. [8] [9]