EBay Enterprise

Last updated
eBay Enterprise, Inc.
FormerlyGlobal Sports (1995–2002)
GSI Commerce (2002–2013)
Company type Division
Industry
Founded1995;29 years ago (1995)
Founder Michael Rubin
Defunct2016 (2016)
FateDissolved
Successors
Headquarters
King of Prussia, Pennsylvania
,
United States
Parent eBay (2011–2015)
Website www.ebayenterprise.com

eBay Enterprise, Inc. (formerly GSI Commerce, Inc.) was a multinational e-commerce corporation that specialized in creating, developing and running online shopping sites for brick and mortar brands and retailers. The company also provided a variety of marketing, consumer engagement, customer care, payment processing, fulfillment, fraud detection, and technology integration services.

Contents

eBay Enterprise had over 500 clients and operated 26 offices in North America, Europe, and Asia. It provided services for companies such as Zales, iRobot, Timberland, Ace Hardware, Sports Authority, Dick's Sporting Goods, and RadioShack. [1]

History

Founding and growth

Founded by Michael Rubin in 1995 as Global Sports Incorporated, the company focused on selling sporting goods and supplies. [2] In 1999, it branched out into clothing and a variety of other categories and changed its name to GSI Commerce in 2002. [3] Toys "R" Us, one of GSI's largest e-commerce partners, chose GSI after suing Amazon.com for breach of its exclusivity contract. [4] In October 2000, GSI acquired Fogdog.com, an online sporting goods store. [5] In August 2007, GSI acquired Accretive Commerce, a company with a similar business model, for $97.5 million. [6] In 2008, it was announced that Innotrac, a similar e-commerce company with fulfillment centers located throughout the United States, would be acquired, however, the deal was canceled in January 2009. [7] The company acquired e-Dialog in 2008; [8] as well as Retail Convergence, operators of Rue La La and Smartbargains.com, in 2009. [9]

In September 2008, GSI and Timberland reached a settlement of up to $7,000,000 with a class of cell phone subscribers who alleged that they received unsolicited SMS text messages advertising for Timberland. [10] Both Timberland and GSI denied any wrongful conduct and stated that a completely separate and independent company was responsible for securing the consents of the class members to receive the text messages. [11] The settlement was significant as it was the first nationwide settlement for unsolicited text messages under the Telephone Consumer Protection Act. [12]

On November 9, 2009, the company re-branded its marketing-services division, GSI Interactive, as True Action. [13]

On March 21, 2010, the company and its former CEO, Michael Rubin, were featured on the CBS television series Undercover Boss . [14]

On April 21, 2010, e-Dialog, a GSI Commerce Marketing Services division, announced the acquisition of M3 Mobile Marketing, a Philadelphia-based company which offers a full-service mobile marketing model. [15]

On May 3, 2010, e-Dialog, a GSI Commerce Marketing Services division, announced the acquisition of MBS, a database marketing solutions provider, from World Marketing Inc. [16]

In 2010, the company announced the launch of ShopRunner http://shoprunner.com, a members-only online shopping program that offers savvy consumers unlimited free two-day shipping with no minimum order size, and free shipping on returns, across a wide selection of today's most popular retailers. ShopRunner also offers members the ability to combine fast, free shipping with exclusive money-saving deals direct from its retail partners. [17]

eBay ownership

On March 28, 2011, it was announced that eBay Inc. would acquire GSI for $2.4 billion. The deal was closed on June 20, 2011. [18]

On June 20, 2013, the company announced that it would be retiring the GSI Commerce name in favor of eBay Enterprise. [19]

Magento, Inc. became a part of eBay Enterprise on November 21, 2013. [20] eBay Inc. had purchased Magento on June 6, 2011, prior to completing the acquisition of GSI Commerce. [21]

Sale and dissolution

On July 16, 2015, the Permira-led consortium of buyers including Sterling Partners, Longview Asset Management, Innotrac, Inc., and companies owned by Permira funds began the process to buy the company. [22]

On November 2, 2015, the sale was finalized for $925 million and eBay Enterprise became an independent company. [23] The company was split into 4 parts: enterprise operations and technology services, Magento Commerce Technologies, Marketing Solutions, and customer relationship management (CRM). [24] The CRM business was acquired by Zeta Interactive. [25]

The photography, video and copywriting services division of eBay Enterprise was sold to Industrial Color Brands on March 28, 2016, for an undisclosed amount. [26]

eBay Enterprise Marketing Solutions rebranded as Pepperjam on April 7, 2016. [27]

On April 19, 2016, the enterprise services division of eBay Enterprise merged with Innotrac and officially became Radial, Inc . [28]

List of acquisitions

List of divestitures

Related Research Articles

eBay American multinational e-commerce corporation

eBay Inc. is an American multinational e-commerce company based in San Jose, California, that brokers customer to customer and retail sales through online marketplaces in 190 markets worldwide. Sales occur either via online auctions or "buy it now" instant sales, and the company charges commissions to sellers upon sales. eBay was founded by Pierre Omidyar in September 1995. It has 132 million yearly active buyers worldwide and handled $73 billion in transactions in 2023, 48% of which was in the United States. In 2023, the company had a take rate of 13.81%.

Global Industrial Company, is a Port Washington, New York based company and is a provider of industrial and MRO products through a system of branded e-Commerce websites and relationship marketers in North America. The primary brand is Global Industrial.

<span class="mw-page-title-main">Magento</span> Open-source e-commerce platform

Magento is an open-source e-commerce platform written in PHP. Magento source code is distributed under Open Software License. Magento was acquired by Adobe Inc in May 2018 for $1.68 billion.

<span class="mw-page-title-main">PFSweb</span> American provider of eCommerce services

PFSweb, Inc. is an eCommerce fulfillment and logistics 3PL service provider for business-to-business and direct-to-consumer companies. PFSweb was acquired by GXO Logistics in an all-cash deal worth approximately $181 million in 2023. The company was founded in 1994. Its corporate headquarters were relocated from Allen, Texas to Irving, Texas in 2022. As of 2023, the company had 102 clients, 2.2 million square feet of warehouse space, and distribution centers in the U.S., the UK, Belgium, and Canada.

Dialogic Group, Inc., formerly Dialogic Corporation, was an American multinational technology company headquartered in Parsippany, New Jersey, United States. Prior to its acquisition by Enghouse Systems of Ontario in 2020, it had operations in over 25 countries. Dialogic provided a cloud-optimized communications technology for real-time communications media, applications, and infrastructure to service providers, enterprises, and developers.

<span class="mw-page-title-main">Groupon</span> American worldwide e-commerce marketplace

Groupon, Inc. is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries.

Perficient, Inc. is a global digital consultancy company based in St. Louis, Missouri. The company's efforts include enterprise mobile applications, creative services, marketing, digital strategy, Internet of Things, information technology, management consulting, custom development, and platform implementations.

<span class="mw-page-title-main">Informatica</span> American software company

Informatica Inc. is an American software development company founded in 1993. It is headquartered in Redwood City, California. Its core products include enterprise cloud data management and data integration. It was co-founded by Gaurav Dhillon and Diaz Nesamoney. Amit Walia is the company's CEO.

Golfsmith International Holdings Inc. was an American golf specialty retailer based in Austin, Texas. Each store, along with golfsmith.com, housed a wide selection of golf clubs, shoes, apparel, gadgets and gear from all the major brands as well as proprietary offerings. They also offered custom club fitting, lessons and services for golfers.

Huron Consulting Group, commonly known as Huron, is a management consulting firm offering services to the healthcare, life sciences, commercial, and higher education industries.

Braintree is a Brittany-based company that primarily deals in mobile and web payment systems for e-commerce companies. The company was acquired by PayPal on September 26, 2013.

Oracle Bronto provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations.

Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe.

Fanatics, Inc. is an American manufacturer and online retailer of licensed sportswear for the MLB, MLS, NBA, NCAA, NFL, NHL, NASCAR, Formula 1, WWE and NPB. They sell sports collectibles, Non-Fungible Tokens (NFTs), trading cards, and sports merchandise, as well as sports betting and iGaming. The company began as an American online retailer of licensed sportswear and merchandise, which operates the e-commerce businesses of major professional sports leagues and media brands, as well as hundreds of collegiate and professional team properties.

<span class="mw-page-title-main">OSF Digital</span> Canadian digital services company

OSF Global Services is a company specialized in enterprise customer relationship management (CRM), content management systems (CMS), order management systems (OMS), unified commerce, online shop management and cloud application development. The company provides products across channels, devices and locales to B2C and B2B focused enterprises and emerging businesses in North America, Europe, Latin America, Australia, New Zealand and Asia.

<span class="mw-page-title-main">Qoo10</span> Singaporean multinational e-commerce platform

Qoo10 is a Southeast Asian e-commerce platform, formerly known as GMarket, headquartered in Singapore. It operates localized online marketplaces across Singapore, Indonesia, Malaysia, mainland China, and Hong Kong, and on one international online marketplace. It optimizes its platform and services for small and medium enterprise merchants.

Radial, Inc. is an American multinational e-commerce company based in King of Prussia, Pennsylvania. It provides order management, payment processing, order routing, fulfillment, and analytics services for companies such as GameStop, DSW, Shoe Carnival and Destination XL.

Richelle Parham is an American marketer, and the former vice president and chief marketing officer for eBay.

References

  1. ↑ Gobry, Pascal-Emmanuel (2011-02-14). "Meet GSI Commerce, The Biggest E-Commerce Empire You've Never Heard Of". Business Insider. Retrieved 2016-05-11.
  2. ↑ Huang, Patricia (July 6, 2006). "America's Youngest CEOs". Forbes. Retrieved 2010-03-14.
  3. ↑ "Our History". GSI Commerce. 2009. Retrieved 2010-03-14.
  4. ↑ Regan, Keith (March 3, 2006). "Toys 'R' Us Wins Right to End Amazon Partnership". E-commerce Times. Retrieved 2010-03-14.
  5. 1 2 Sandoval, Greg (October 24, 2000). "Web site developer buys sports site Fogdog". CNET. Retrieved 2015-07-26.
  6. 1 2 Tedeschi, Bob (August 27, 2007). "Late to Web Retailing? There's Still Money There". The New York Times. New York. Retrieved 2010-03-14.
  7. ↑ "Innotrac merger with GSI Commerce canceled". Philadelphia Business Journal. January 29, 2009. Retrieved 2010-03-14.
  8. 1 2 Katz, Julie M. (January 24, 2008). "Independent ESP e-Dialog Makes Out Well In Acquisition Deal". Forrester Research. Archived from the original on September 10, 2015. Retrieved 2015-07-26.
  9. 1 2 Stone, Brad (October 27, 2009). "Operator of 'Private' Web Sales Is Acquired". The New York Times. New York. Retrieved 2015-07-26.
  10. ↑ Weinstein v. Airit2me, Inc. et al., No. 06-C-0484 (N.D. Ill. 2008)
  11. ↑ "GSI Commerce, Timberland in tentative settlement in text message case". Philadelphia Business Journal. September 15, 2008. Retrieved 2010-03-14.
  12. ↑ "Timberland laces up $7M text spam settlement". Mass High Tech. September 23, 2008. Retrieved 2016-04-22.
  13. ↑ Patel, Kunur (November 9, 2009). "How a Back-end E-tail Operation Looks to Grow Into a Digital Shop". AdAge. Retrieved 2019-02-26.
  14. ↑ ""Undercover Boss" GSI Commerce (TV Episode 2010)". IMDb. Retrieved 2016-07-03.
  15. ↑ McKeefery, Kevin (April 21, 2010). "E-Dialog acquires mobile firm M3". DMNews. Retrieved 2019-02-26.
  16. ↑ "e-Dialog Acquires Database Marketing Solutions Provider MBS". Business Wire. May 3, 2010. Retrieved 2019-02-26.
  17. ↑ "ShopRunner Redefines the Way Savvy Consumers Save with the Ultimate Shopping and Shipping Experience". Business Wire. November 11, 2010. Retrieved 2019-02-26.
  18. ↑ Rao, Leena (June 20, 2011). "eBay Closes $2.4 Billion Acquisition of GSI Commerce". TechCrunch. Retrieved 2015-07-25.
  19. ↑ Protalinski, Emil (June 20, 2013). "Two years after the acquisition, eBay rebrands GSI Commerce as eBay Enterprise". The Next Web. Retrieved 2015-07-30.
  20. ↑ "Expanding Opportunities for Magento Merchants, Partners and Developers". Magento. November 21, 2013. Retrieved 2016-04-22.
  21. ↑ Perez, Juan Carlos (June 6, 2011). "EBay Buys Magento to Boost Its E-commerce Developer Tools". PC World. Retrieved 2016-04-22.
  22. ↑ Krishna Kumar, Devika; Goliya, Kshitiz (July 16, 2015). "EBay sells enterprise unit ahead of PayPal split". Reuters. Retrieved 2015-07-25.
  23. ↑ "EBay Finalizes Sale Of Enterprise Unit As Magento Relaunches As An Independent Company". Forbes. Retrieved 2015-11-02.
  24. ↑ "Permira nabs chunk of Ebay Enterprise in $925m buyout". AltAssets. 2015-11-03. Retrieved 2016-04-22.
  25. ↑ DiStefano, Joseph N. (2015-11-04). "eBay's ex-GSI Commerce split 4 ways". The Philadelphia Inquirer. Retrieved 2016-04-22.
  26. ↑ Enright, Allison (2016-03-28). "eBay Enterprise sells its photo and video production studio division". Internet Retailer. Retrieved 2016-05-09.
  27. ↑ Allabaugh, Denise (2016-04-07). "Pepperjam name revived". The Scranton Times-Tribune. Retrieved 2016-04-22.
  28. ↑ Guy, Sandra (2016-04-19). "An eBay Enterprise division rebrands and directs some big retailer clients to Demandware". Internet Retailer. Retrieved 2016-04-22.
  29. ↑ Evans, Katie (April 7, 2009). "GSI acquires web design and marketing agency Silverlign". Internet Retailer. Retrieved 2015-07-29.
  30. ↑ Allabaugh, Denise (December 27, 2009). "Job losses, takeovers and growth mark 2009 in Luzerne County". The Times-Tribune. Scranton. Retrieved 2015-07-26.
  31. ↑ "GSI Commerce Acquires VendorNet". Business Wire. May 11, 2010. Retrieved 2019-02-26.
  32. ↑ Schonfeld, Erick (June 1, 2010). "FetchBack Fetches $40 Million From GSI Commerce". TechCrunch. Retrieved 2015-07-26.
  33. ↑ Martinez, Juan (January 10, 2011). "GSI Commerce acquires ClearSaleing". Direct Marketing News. Archived from the original on 2015-07-30. Retrieved 2015-07-26.
  34. ↑ Bauerlein, David (February 12, 2011). "Jacksonville-based Football Fanatics scores with $277 million sale". Florida Times-Union. Jacksonville. Retrieved 2015-07-26.
  35. 1 2 Carlson, Nicholas (August 1, 2012). "Instead Of Retiring After Selling His Company For $2 Billion, This Guy Went Ahead And Created A New ~$2 Billion Business". Business Insider. Retrieved 2015-07-29.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.