EU-Alert is the generic term for the European Public Warning Service based upon Cell Broadcast technology.
EU-Alert is compatible with Wireless Emergency Alerts (WEA) standard as used in the United States. Since 2012, and by default, mobile phone OSes like Android, iOS, and Windows support EU-Alert via Cell Broadcast for public warning messages.
The EU-Alert standard (TS 102 900 V1.3.1) [2] as defined by ETSI is the European Public Warning Service using the Cell Broadcast Service as a means of delivering public warning messages to the general public.
Specific countries using the EU-Alert service are identified by replacing the letters EU with the Country Identification letters in ISO 3166-1.
Dependent on the country legislation there are 5 types of Public Warning Service (PWS) messages one can receive on the mobile device. They're grouped into Cell Broadcast headings and channels, and include:
In countries that have selected Cell Broadcast as the technology to submit public warning messages up to 70–85% of the population older than 12 years will receive the public warning verification message within seconds after the government authorities have submitted the message. Cell Broadcast is since 2012 supported by the default messaging app in Android, iOS and Windows 10. Similar systems based on Cell Broadcast have been used in other countries, for example Emergency Mobile Alert (New Zealand) and Wireless Emergency Alerts (US).
The following countries have an operational EU-Alert system based on the standard using Cell Broadcast technology:
The following countries are in the implementation or testing stage of EU-Alert system based on the standard using Cell Broadcast technology:
The following countries use Location-Based SMS systems which do not adhere to the ETSI EU-Alert standard, but might fulfill the EU legislation.
As per 11 December 2018, the Council of the European Union has adopted the new Directive on European Electronic Communications Code (EECC). [23] Under the new Directive, all EU member states will also have to set up a public warning system to protect citizens. This system will send alerts to all citizens and visitors mobile phones in a specific area in the event of a natural disaster, terrorist attack or other major emergency in their area.
The mandatory implementation of the public warning system will have to be in place by 21 June 2022 for each EU member state (Full text of the European Electronic Communications Code).
Requirements under the Legislation: According to the directive a Public Warning System (PWS) must be able to:
According to the Article 110(2) EECC, by 21 June 2020, BEREC must publish guidelines on how to assess whether the effectiveness of public warning systems under Article 110(2) EECC is equivalent to the effectiveness of those systems under the Article 110(1) EECC.
Possible alternative for EU-Alert to use other electronic communications services, such as location based SMS or apps. However, several conditions must be met according to the new European Electronic Communications Code Legislation:
There are several downloadable mobile applications on the market that often warn on natural catastrophes; however, these are often not of official, but part of private initiatives that replicate information from state agencies. [24]
All downloadable mobile applications have the issue that they are highly affected by traffic load as they require mobile data usage; therefore, especially in case of a disaster when load spikes of data (Social media, Voice and Mobile app) tend to significantly slowdown mobile networks, as multiple terrorist attacks showed.
Moreover, downloadable Mobile Apps needs to be downloaded by subscribers and the experience over the years in many countries is that only a fraction of the population will take the effort to download and use an Emergency Mobile app that is only activated a few times in a year. Examples are in Germany with 1,500,000 downloads of the Katwarn and NINA mobile application [25] reaching a maximum of 2.5M people in Germany (<3% of the German population) and France only 500,000 downloads of the SAIP mobile application (<1% of the French population) despite large investments in application development and marketing. In France because of the limited success of the downloadable Mobile App SAIP (Système d’Alerte et d’Information des Populations) the service has been stopped as of June 2018. [26] [27]
As far as the network and the end user is concerned, a Location-Based-SMS (LB-SMS) message is simply a normal SMS message which is sent to a subset of the Mobile Network's attached devices, which happen to be in a particular geographical area. In order to achieve this for some mobile network topologies however, the network must maintain a database of all mobile devices in the target location for potential Public Warning Service messages. In other words, for all areas that the Mobile anticipates potentially delivering LB-SMS messages into, a list of all users currently located in those areas must be kept up to date at all times.
While mobile networks require knowledge of subscribers’ locations for normal operation, this is usually not maintained at all times at the granularity of the single cell level. Therefore, an LB-SMS implementation will usually require the deployment of a Mobile Location Cente (MLC). The methods used by the MLC to track mobile devices as they move around the network are not standardised and are subject to a certain level of inaccuracy. Some MLCs track device location to the cell level, whereas other MLC providers claim to fix device location to a greater level of accuracy. Depending on the level of location granularity stored in the MLC, the precision of targeting will vary. There may be privacy implications in tracking user locations in this manner that should be considered.
Aside from the location specific aspect, the principle difference between CB and LB-SMS services is that the mobile network for location based SMS must carry each recipient's message separately, since the SMS standards do not have a ‘one-to-many’ or a broadcast capability.
LB-SMS messages look and behave the same was as any other SMS message a user would receive, and the user has no way of verifying that the message is coming from an authorised/authoritative source other than the sending identifier (often '112', which can be easily spoofed).
Based upon last years experience the Swedish Civil Contingencies Agency concluded in a report published in May 2018 [28] that in case of serious events it's extremely unlikely that Public Warning Messages via SMS will work and will be delivered in a timely manner (less than 1 minute).
Disadvantages to use location based SMS in national public warning systems are:
Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.
Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. LBS can be used in a variety of contexts, such as health, indoor object search, entertainment, work, personal life, etc. Commonly used examples of location-based services include navigation software, social networking services, location-based advertising, and tracking systems. LBS can also include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. LBS also includes personalized weather services and even location-based games.
An emergency population warning is a method where by local, regional, or national authorities can contact members of the public to warn them of an impending emergency. These warnings may be necessary for a number of reasons, including:
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
Cell Broadcast (CB) is a method of sending short messages to multiple mobile telephone users in a defined area at the same time. It is defined by the ETSI's GSM committee and 3GPP and is part of the 2G, 3G, 4G LTE (telecommunication) and 5G standards. It is also known as Short Message Service-Cell Broadcast . Unlike Short Message Service-Point to Point (SMS-PP), Cell Broadcast is a one-to-many geo-targeted and geo-fenced messaging service.
Wireless Emergency Alerts (WEA), formerly known as the Commercial Mobile Alert System (CMAS), and prior to that as the Personal Localized Alerting Network (PLAN), is an alerting network in the United States designed to disseminate emergency alerts to mobile devices such as cell phones and pagers. Organizations are able to disseminate and coordinate emergency alerts and warning messages through WEA and other public systems by means of the Integrated Public Alert and Warning System.
The Integrated Public Alert and Warning System (IPAWS) is an architecture that unifies the United States' Emergency Alert System, National Warning System, Wireless Emergency Alerts, and NOAA Weather Radio, under a single platform. IPAWS was designed to modernize these systems by enabling alerts to be aggregated over a network and distributed to the appropriate system for public dissemination.
An emergency communication system (ECS) is any system that is organized for the primary purpose of supporting one-way and two-way communication of emergency information between both individuals and groups of individuals. These systems are commonly designed to convey information over multiple types of devices, from signal lights to text messaging to live, streaming video, forming a unified communication system intended to optimize communications during emergencies. Contrary to emergency notification systems, which generally deliver emergency information in one direction, emergency communication systems are typically capable of both initiating and receiving information between multiple parties. These systems are often made up of both input devices, sensors, and output/communication devices. Therefore, the origination of information can occur from a variety of sources and locations, from which the system will disseminate that information to one or more target audiences.
Alberta Emergency Alert (AEA) was a public warning system in Alberta. The system was implemented in October 2011, replacing the former Alberta Emergency Public Warning System (EPWS). Based on Common Alerting Protocol (CAP), alerts were disseminated through various media outlets including television and radio, internet, social media mobile apps, and cell broadcast.
The National Public Alerting System, branded as Alert Ready, is the national warning system in Canada, broadcast to Canadian television, radio, and wireless devices.
ShakeAlert is an earthquake early warning system (EEW) in the United States, developed and operated by the United States Geological Survey (USGS) and its partners. As of 2021, the system issues alerts for the country's West Coast. It is expected that the system will be expanded to other seismically active areas of the United States in the future. ShakeAlert is one of two EEW systems available in the United States, with Google's Android Earthquake Alerts System being the other.
NL-Alert is a Cell Broadcast alarm system in use by the Dutch government to quickly alert and inform citizens of hazardous or crisis situations. Using this system, authorities can send messages to users of mobile phones in specific areas by using specific cell towers to alert phones within their reach. NL-Alert is one of the first implementations of the EU-Alert or Reverse 1-1-2 legislation as defined by the binding European Electronic Communications Code (EECC) using the Cell Broadcast technology for the delivery of public warning messages to the general public.
Emergency Mobile Alerts (EMA) is an alerting network in New Zealand designed to disseminate emergency alerts to mobile devices. Emergency Mobile Alerts are messages about emergencies sent by New Zealand authorised emergency agencies to capable mobile phones. The alerts are sent to participating wireless providers who will distribute the alerts to their customers with compatible devices via Cell Broadcast, a technology best suitable for public warning as it simultaneously delivers messages to all phones using a Mobile Cell tower. Similar solutions are implemented in the United States, The Netherlands (NL-Alert), European Union (EU-Alert), Canada, Japan, Taiwan, Chile, Philippines. One2many B.V. provides this modern Emergency Mobile Alert system including the Cell Broadcast systems and the CAP based centralised Public Warning management system.
Reverse 1-1-2 is a public safety communications technology used by public safety organizations throughout the world to communicate with groups of people in a defined geographic area. Reverse 1-1-2 allows authorities to rapidly warn those in danger, directly through their mobile phones.
Emergency Cell Broadcast System (ECBS) is an alert broadcast system in the Philippines, designed to disseminate emergency alerts and warnings to mobile devices via cell broadcast services (CBS)
There are various Wireless Emergency Alerts in Germany which inform citizens about important incidents, disasters and dangerous situations, as well as severe weather. Since February 2023, the alerts of the four main systems have been shared and disseminated in parallel.
The United Kingdom's mobile phone alert system is an emergency population warning system that uses cell broadcast. The coalition government first considered the technology in 2013-2015 but the project was shelved due to concerns over the cost, following the coronavirus pandemic the first test alert sent in May 2021. The warning system is intended for use in major incidents such as flooding or terror attacks. The Emergency Alert System was launched on 19 March 2023, and tested on a nationwide basis for the first time on 23 April 2023.
Nødvarsel is a Cell Broadcast alarm system in use by the Norwegian government to quickly alert and inform citizens of hazardous or crisis situations. Using this system, authorities can send messages to users of mobile phones in specific areas by using specific cell towers to alert phones within their reach.
The National Messaging System (NMS) is an upcoming Australian cell broadcast emergency population warning system that is slated to replace the current location-targeted, SMS-based Emergency Alert system. It is currently expected to be in operation by late 2024.