Edward L. Hyman

Last updated
Edward L. Hyman
Edward Hyman, from motography.png
A young Edward L. Hyman, from the magazine Motography, published in 1918.
Born1894
Died1984

Edward Lloyd Hyman (1894-1984) was an early twentieth century theatre manager and innovator in the cinema industry. [1]

Contents

Biography

Born in 1894, Edward Lloyd Hyman began his career as a theater manager for the Victoria Theater in his hometown of Buffalo, New York, in 1916. [2] He gained popularity for his elaborate productions of film during the silent era, most notable for his musical accompaniments that included: overtures, prologues, interludes, and countless other vocal and dance numbers. His success at the Victoria not only transferred, but increased when he was hired to work at the prestigious Strand Theatre, Brooklyn in 1920. He was later named the Vice President of Paramount Pictures after their historic merger with the American Broadcasting Company. He was responsible for acquisitions and dealt frequently with Walt Disney Productions.

Victoria theatre (1916-1920)

Hyman became the manager for the Victoria Theatre in 1916, when he was just 21 years old. As the manager, he gained a positive reputation for actively communicating with his patrons about what films they wished to see the most. From this dialogue with his patrons he was able to construct his programs with the audience's desires in mind, which filled the house to capacity on most nights. He realized that the standard audience member was bored by the routine screening, and thus sought to include a variety of elaborate stage productions with each screening. Here, he first identified the importance of musical accompaniment, and spent the rest of his tenure as manager improving the sonic qualities of film exhibition.

He was one of the first exhibitors to treat his orchestra as an integral component of the production. Through discussions with his patrons, Hyman realized that musical performance was one of the most compelling theatrical draws. The sentiment was rather clear, the audience had much more interest in films that featured a strong musical accompaniment. In the past, exhibitors neglected the musical wants of their performers and audience, resulting in an unpleasant atmosphere for both parties. Orchestra members felt they weren't being utilized to their full potential, and audience members were frustrated and distracted by the lackluster performances. Hyman sought to establish a friendly relationship with his orchestra, and increase their role in the exhibition. As a result, the orchestra members produced more enjoyable music that accompanied the on-screen images. Giving the orchestra members a say in exhibition helped enhance the relationship between audio and visual elements in cinema at the time.

One innovation Hyman developed at the Victoria related to the exhibition of advertisements. Rather than spend considerable amounts of money on official advertisements, Hyman simply cut out film advertisements featured in Motion Picture News, hired a photographer to take pictures of the cutouts, and then projected these images onto his screen during intermissions. [3] As a result, the Victoria had high-quality previews produced at a fraction of the standard cost.

Strand theatre (1920-1927)

The Mark Strand theatre is where Hyman first garnished nationwide popularity. He was well known for introducing numerous musical and stage novelties, such as prologues, overtures, light shows, dance numbers, and radio broadcasts. He was very successful at securing popular musicians and dancers to perform at his theatre, namely: Charles Wakefield Cadman, Victor Herbert, Van and Schenck, Ben Bernie, Vincent Lopez, The Happiness Boys, and The Goodrich Silvertown Orchestra. Additionally, immediately following Gertrude Ederle's record breaking swim across the English Channel, Hyman was a key factor in bringing Ederle to the Mark Strand theatre for a personal appearance. [4]

Musical Novelties

Prologues

Before the start of his features, Hyman would often produce an elaborate musical or dance number on stage. Prologues were frequently used in theatrical productions, but it was rare for them to be used in conjunction with motion pictures. His productions were universally liked by his patrons, which caused him to realize the importance of music in his programming. Additionally, many silent films were hard to follow, so the prologues helped explain the plot to the audience. Pictures of his prologues are included below along with original text published in the Exhibitor's Trade Review. [5]

"Again only two performers were used by Hyman to produce a Gypsy scene in conjunction with First National's "The Midnight Bell"" Hyman prologue for wiki 2.png
"Again only two performers were used by Hyman to produce a Gypsy scene in conjunction with First National's "The Midnight Bell""
"Hyman used a Russian ballet with appropriate setting to exploit "Wedding Bells"" Prologue image for Wiki 1.png
"Hyman used a Russian ballet with appropriate setting to exploit "Wedding Bells""
"Edward Hyman, of the Strand, Brooklyn, used only two people and a special drop to prologue "Experience". The scene is a duplicate from the film" Hyman Prologue 3.png
"Edward Hyman, of the Strand, Brooklyn, used only two people and a special drop to prologue "Experience". The scene is a duplicate from the film"

Overtures

Different from a prologue, an overture also takes place at the beginning of a film, but refers to the piece of music played before the opening credits. Overtures originated in European operas, but Hyman and other exhibitors adopted this practice to set the mood of their motion picture for their audience.

Stanley Corporation (1928-1937)

In 1928, Hyman was promoted by the Stanley Corporation (a now defunct movie theater chain) to manage their theaters in Richmond, Baltimore, and Washington D.C., in addition to the Brooklyn Mark Strand. During his time with this motion picture chain, Hyman was active in film acquisition, securing performers, and in implementing up-to-date musical and cinematic innovations. [6]

The Stanley Corporation was purchased by Warner Bros. later on in 1928. At the time, The Stanley Corporation owned one-third of the shares in rival film company, First National Pictures. This purchase reduced competition and enabled Warner to gain further control of the market.

Paramount pictures (1941-1965)

"Edward L. Hyman, formerly of United Detroit Theatres, Paramount Affiliate, takes possession of his new desk in the Paramount home office where he will be associated with Sam Dembrow and Leonard Goldenson". Edward Hyman Screenshot stating Affiliation.png
"Edward L. Hyman, formerly of United Detroit Theatres, Paramount Affiliate, takes possession of his new desk in the Paramount home office where he will be associated with Sam Dembrow and Leonard Goldenson".

After he resigned from his position with the now defunct Stanley Corporation, Hyman briefly continued to write publications for trade journals. Shortly after his resignation, Hyman joined United Detroit Theatres, an affiliate of Paramount. In 1941, he became affiliated with Paramount Pictures directly. Paramount operated both a theater chain and production studio until 1948, when the supreme court ruling United States v. Paramount Pictures, Inc. made it illegal for a single company to hold exclusive distribution rights.

Merger Between American Broadcasting Company and United Paramount Theatres

In 1949, during the eighth year of Hyman's tenure with Paramount, the company completed a merger with the American Broadcasting Company. He was named the vice president of the company in the following year. The company experienced great economic success after the merger, and was purchased by Capital Cities in 1985 for $3.5 billion in a monumental deal financed by Warren Buffett.

Vice President of American Broadcasting-Paramount Theatres, Inc. (1949-1965)

Following the merger, Edward Hyman was named the Vice President of AB-PT. As the VP, Hyman was responsible for identifying the most valuable films held by distributors, and connecting them with theaters in a timely fashion. [7] He held the position until he retired in 1965, at the age of 71.

Related Research Articles

First National Pictures Film production company

First National Pictures was an American motion picture production and distribution company. It was founded in 1917 as First National Exhibitors' Circuit, Inc., an association of independent theatre owners in the United States, and became the country's largest theater chain. Expanding from exhibiting movies to distributing them, the company reincorporated in 1919 as Associated First National Theatres, Inc., and Associated First National Pictures, Inc. In 1924 it expanded to become a motion picture production company as First National Pictures, Inc., and became an important studio in the film industry. In September 1928, control of First National passed to Warner Bros., into which it was completely absorbed on November 4, 1929. A number of Warner Bros. films were thereafter branded First National Pictures until July 1936, when First National Pictures, Inc., was dissolved.

Paramount Pictures American film studio, subsidiary of Paramount Global

Paramount Pictures Corporation is an American film and television production and distribution company and the main namesake subsidiary of Paramount Global. It is the fifth oldest film studio in the world, the second oldest film studio in the United States, and the sole member of the "Big Five" film studios still located in the city limits of Los Angeles.

Adolph Zukor Hungarian-American film producer, co-founder of Paramount Pictures

Adolph Zukor was a Hungarian-American film producer best known as one of the three founders of Paramount Pictures. He produced one of America's first feature-length films, The Prisoner of Zenda, in 1913.

Universal Pictures American film studio

Universal Pictures is an American film production and distribution company owned by Comcast through the NBCUniversal Film and Entertainment division of NBCUniversal.

United States v. Paramount Pictures, Inc., 334 U.S. 131 (1948), was a landmark United States Supreme Court antitrust case that decided the fate of film studios owning their own theatres and holding exclusivity rights on which theatres would show their movies. It would also change the way Hollywood movies were produced, distributed, and exhibited. The Supreme Court affirmed in this case that the existing distribution scheme was in violation of United States antitrust law, which prohibits certain exclusive dealing arrangements. The decision created the Paramount Decree, a standard held by the United States Department of Justice that prevented film production companies from owning exhibition companies. The case is important both in U.S. antitrust law and film history. In the former, it remains a landmark decision in vertical integration cases; in the latter, it is responsible for putting an end to the old Hollywood studio system.

Movie palace Type of movie theater

A movie palace is any of the large, elaborately decorated movie theaters built between the 1910s and the 1940s. The late 1920s saw the peak of the movie palace, with hundreds opened every year between 1925 and 1930. With the advent of television, movie attendance dropped, while the rising popularity of large multiplex chains signaled the obsolescence of single-screen theaters. Many movie palaces were razed or converted into multiple screen venues or performing arts centers, though some have undergone restoration and reopened to the public as historic buildings.

William Wadsworth Hodkinson American businessman and co-founder of Paramount Pictures

William Wadsworth Hodkinson, known more commonly as W. W. Hodkinson, was born in Independence, Kansas. Known as The Man Who Invented Hollywood, he opened one of the first movie theaters in Ogden, Utah in 1907 and within just a few years changed the way movies were produced, distributed, and exhibited. He became a leading West Coast film distributor in the early days of motion pictures and in 1912 he co-founded and became president of the first nationwide film distributor, Paramount Pictures Corporation. Hodkinson was also responsible for doodling the mountain that became the Paramount logo in 1914. After being driven out of Paramount, he established his own independent distribution company, the W. W. Hodkinson Corporation, in 1917, before selling it off in 1924. He left the motion picture business in 1929 to form Hodkinson Aviation Corporation, and later formed the Central American Aviation Corporation and Companía Nacional de Aviación in Guatemala.

Double feature Exhibition of two films for the price of one

The double feature was a motion picture industry phenomenon in which theatres would exhibit two films for the price of one, supplanting an earlier format in which one feature film and various short subject reels would be shown.

A film distributor is responsible for the marketing of a film. The distribution company may be the same with, or different from, the production company. Distribution deals are an important part of financing a film.

Famous Players-Lasky American motion picture company

Famous Players-Lasky Corporation was an American motion picture and distribution company formed on June 28, 1916 from the merger of Adolph Zukor's Famous Players Film Company—originally formed by Zukor as Famous Players in Famous Plays—and the Jesse L. Lasky Feature Play Company.

<i>The Mob</i> (film) 1951 film by Robert Parrish

The Mob is a 1951 American film noir crime-thriller produced by Columbia Pictures, directed by Robert Parrish, and starring Broderick Crawford. The screenplay, which was written by William Bowers, is based on the novel Waterfront by Ferguson Findley.

Walter Reade was the name of a father and son who had an extensive career in the United States motion picture industry.

Chicago film industry

The Chicago film industry is a central hub for motion picture production and exhibition that was established before Hollywood became the undisputed capital of film making. In the early 1900s, Chicago boasted the greatest number of production companies and filmmakers. Essanay Studios founded by George K. Spoor was one of the earliest successful studios to produce movies in Chicago, employing stars such as Charlie Chaplin and Gloria Swanson. Actor and co-founder of Essanay Studios, Broncho Billy Anderson gave birth to the western genre. Early film companies such as Essanay Studios produced multiple silent films every week and rented viewing equipment to showcase the latest cinematography to the public. This rental culture gave birth to the popularity of Nickelodeons up until the Great Depression. However, due to the high demand for motion pictures during this time, a black market for films and equipment developed. The Motion Picture Patents Company, established in 1909 as a conglomerate of the major studios, sought to eliminate all illegal use of patented film equipment. As a result, independent ventures entered the film scene. Independents drove the film industry to the west to avoid legal trouble with the trust of major film companies united under the Motion Picture Patents Company. The west offered fairer weather and scenery that better accommodated film making. Not until the 1980s and early 21st century has Chicago experienced a film production revival. Blockbusters, such as Blues Brothers, Sixteen Candles, and The Dark Knight, have rejuvenated the Chicago film scene.

Mitchel H. Mark a.k.a. Mitchell Mark a.k.a. Mitchell H. Mark was a pioneer of motion picture exhibition in the United States.

Strand Theatre (Manhattan) Former movie theater in Manhattan, New York

The Strand Theatre was an early movie palace located at 1579 Broadway, at the northwest corner of 47th Street and Broadway in Times Square, New York City. Opened in 1914, the theater was later known as the Mark Strand Theatre, the Warner Theatre, and the Cinerama Theatre. It closed as the RKO Warner Twin Theatre, and was demolished in 1987.

A film – also called a movie, motion picture, moving picture, or photoplay – is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it.

A. J. Balaban Pioneer Luxury Motion Picture Palaces

Abraham Joseph Balaban, known as A. J. Balaban or Abe Balaban, was an American showman whose particular influence on popular entertainment in the early 20th century led to enormous innovations in the American movie-going experience.

Showmen's Trade Review was a weekly trade magazine for exhibitors and distributors of motion pictures published by Charles E. "Chick" Lewis out of offices in New York City.

Rialto Theatre (New York City) Former theatre in Manhattan, New York

The Rialto Theatre was a movie palace in New York City located at 1481 Broadway, at the northwest corner of Seventh Avenue and 42nd Street, within the Theater District of Manhattan.

<i>Lifes Greatest Game</i> 1924 film by Emory Johnson

Life's Greatest Game is a 1924 silent Melodrama crime film produced by Emory Johnson Productions and distributed by FBO. This movie was one of the first films to take a realistic look at America's favorite pastime, baseball. The film is directed by Emory Johnson and is written by Emilie Johnson. It stars Johnnie Walker, Tom Santschi, Jane Thomas, David Kirby, and Gertrude Olmstead. The 1919 World Series Black Sox Scandal inspired the Emilie Johnson storyline and screenplay.

References

  1. "Some Crowd Getting Suggestions: Compiled from Experiences of a Successful Manager". Motography. XIX (4): 187. 26 January 1918.
  2. "E. L. Hyman's Work at the Victoria". The Moving Picture World. 25 March 1916.
  3. "Live Wire Exhibitors". Motion Picture News. 16 (7): 1116. 18 August 1917.
  4. Ferguson, Lee. "Developments of Screen and Stage Shows Traced in Career of E. L. Hyman", Motion Picture News , New York, 7 January 1928. Retrieved on 13 June 2018.
  5. "Prologues and Their Creators". Exhibitors Trade Review. 10 (17): 1194–1197. 24 September 1921.
  6. Ferguson, Lee. "Developments of Screen and Stage Shows Traced in Career of E. L. Hyman", Motion Picture News , New York, 7 January 1928. Retrieved on 13 June 2018.
  7. "Newsmakers: The Irrepressible Optimist". Film Bulletin: 10. 20 March 1961.