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Categories | Gyaru fashion |
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Frequency | monthly |
Founded | 1995 [1] (web ver. 2018) |
Final issue | 2014 |
Country | Japan |
Language | Japanese |
Website | https://eggegg.jp/ |
Egg was a style magazine for gyaru fashion, distributed in Japan. It featured photos of ganguro girls and synopses of their tastes and popular trends. The magazine also usually had photos of the newest fashions, where to buy them, latest hairstyles, cell phones, and make up tips. It also had candid photos of ganguro girls on the streets of Japan, similar to Fruits magazine. Egg had its own models which starred in every magazine. Due to the decline of Gyaru popularity, the magazine shut down with the last issue on 31 May 2014. [2]
Egg made its return as an online magazine in March 2018. Since then, there have been released 10 physical issues.
Along with the main monthly issues, Egg also released special magazine issues. One was a seasonal beauty magazine called "egg's Beauty" which used to be released each year, but later was typically released twice a year in spring and autumn & winter editions. Other special releases included "Manba" which was an issue published in 2004 when Manba was still a big boom in Japan, "Romi & Kana 120%" which was released in 2010 and was dedicated to popular and longstanding Egg models Hiromi Hosoi (referred to as Romihi in the magazine) and Kanako Kawabata's trip to Guam, and the most recent "Flowers" which was released in March 2011, and is described as "Girl's history of egg" which recapitulates ten years of the magazine.
Egg typically used the same models for each issue of the magazine, some of whom have been involved with the magazine for a very long time. Every so often, these "older generation" of models left the magazine, and newer girls came in. Girls who left the magazine usually went to model for another fashion magazine, or would delve into something different, such as acting, singing or even setting up a clothing line, all of which were popular options. Some girls who left the magazine returned to a normal life outside of the media world and were very rarely seen in the public eye again. Notable Egg models Rumi Itabashi (formally Ringo) and Kaoru Watanabe who were part of the magazine for a long time have since left the magazine and have had children.
Egg usually recruited new models for the magazine while finding girls for "Street Snaps", usually in the famous Center Gai (センター街 Sentā-gai) in Shibuya, Tokyo. This appeared in the "Street Groove" section of the magazine which is a mix of random girls and Egg models. After a while of appearing in Street Snaps and small features and sections, girls could debut as more regular and full-time models for the magazine. Models for the magazine had public blogs which were followed by fans and usually contained aspects of their personal lives as well as things related to the magazine or other career projects.
Egg had a few other counterpart magazines, including one for men called MensEGG , and also one for teenage boys called "Men's Egg Youth". These magazines again had their own models who feature in every issue. MensEGG had a more grown-up and "rockier" style compared to Egg which mixed both cute and sexy styles, and Men's Egg Youth had a more colourful and extreme style. A sideline from Egg magazine was "EggMgg TV" (pronounced "eggmegg") which was an internet programme hosted by some of the models from MensEGG. Each episode featured different events that may have been happening in and around Shibuya, such as magazine parties or brand promotions, and also different topics related to young people such as relationships and dating.
A model is a person with a role either to display commercial products or to serve as an artist's model or to pose for photography.
Traditional Japanese fashion represents a long-standing history of traditional culture, encompassing colour palettes developed in the Heian period, silhouettes adopted from Tang dynasty clothing and cultural traditions, motifs taken from Japanese culture, nature and traditional literature, the use of types of silk for some clothing, and styles of wearing primarily fully-developed by the end of the Edo period. The most well-known form of traditional Japanese fashion is the kimono, with the term kimono translating literally as "something to wear" or "thing worn on the shoulders". Other types of traditional fashion include the clothing of the Ainu people and the clothes of the Ryukyuan people which is known most notably including the traditional fabrics of bingata and bashōfu produced on the Ryukyu Islands.
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.
In Japanese culture, Kogal refers to the members of the Gyaru subculture who are still in high school and who incorporate their school uniforms into their dress style. These high school girls are characterized by the typical bleached hair, make-up, shortened skirts, and wearing of loose socks. The word kogal is anglicized from kogyaru, a contraction of kōkōsei gyaru.
Gyaru-moji or heta-moji is a style of obfuscated (cant) Japanese writing popular amongst urban Japanese youth. As the name gyaru-moji suggests, this writing system was created by and remains primarily employed by young women.
Gals! is a manga series written and illustrated by Mihona Fujii. It was published by Shueisha and serialized in Ribonshōjo manga magazine from 1998 to 2002. The manga was also published in the U.S. by CMX. In 2019, Mihona Fujii announced that the series will continue from November 5 on Shueisha's Manga Mee app, taking off from the manga's ending.
Gyarupronounced[ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture. The term gyaru is a Japanese transliteration of the English slang word gal. The initial meaning as a Japanese slang word during the Showa era was similar to the English meaning and referred to a young woman in her late teens to twenties. In the early Showa period, the term Gyaru was also used in a mocking manner towards young women with a "frivolous" lifestyle.
MensEGG was a style magazine distributed in Japan aimed at young men published between 1999 and 2013. It was a counterpart of Egg magazine, which focused on Gyaru-oh fashions – it was the gyaru-oh bible. There is also Men's Egg Bitter magazine, aimed at Gyaruo aged 23 and above.
Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered to be extreme and avant-garde, with similarities to the haute couture styles seen on European catwalks.
Fruits was a Japanese monthly street fashion magazine founded in 1997 by photographer Shoichi Aoki. Though Fruits covered styles found throughout Tokyo, it is associated most closely with the fashion subcultures found in Tokyo's Harajuku district. The magazine primarily focused on individual styles found outside the fashion-industry mainstream, as well as subcultures specific to Japan, such as lolita and ganguro, and local interpretations of larger subcultures like punk and goth.
Gyaruo are a sub-group of modern Japanese youth culture. They are the male equivalent of the gyaru. The o suffix that is added to the word, is one reading of the kanji for male (男). And recently, the kanji for 'dirty' in Japanese (汚), which also has the same reading, is often used by gyaru and gyaruo in a light hearted way, poking fun at themselves because of the reputation that their subculture has gained within society due to their dark skin, hairstyles and often gritty, rough style of clothing that they wear. Gyaruo are characterised by their deep tans, dyed hair, party lifestyle and a liking for all different types of trance music including para-para dancing music, Eurobeat, etc.
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Hiromi Shinhata, better known simply as Hiromi, is a Japanese fashion model who has been active in the professional and commercial modeling fields since late 2000s. Formerly a popular model for the Egg magazine, she is known for her androgynous looks and is particularly known in the gal scene.
Wei Son is a Japanese fashion model who has been active in both the professional and commercial modeling fields since the late 2000s. She is particularly known in the gyaru scene, as a former major contributor to the Popteen magazine and an exclusive model for its sister magazine PopSister. There are several different ways of spelling her name in Roman script, including Ii Son, Wei Sun, and Wei Son.
Koakuma Ageha is Japanese magazine that introduces the latest fashion and lifestyle trends popular among hostesses that is published twice a year, with the main target audience being women in their teens to 20s. Fans of the magazine are also referred to as "agejo" and often members of the Gyaru subculture.
Sayo Hayakawa is a Japanese fashion model. She is best known for her stint as a main model for the Koakuma Ageha cabaret-gyaru fashion magazine.
Sayaka Araki is a Japanese fashion model, disc jockey, and businesswoman. She is best known for her stint as a model for the Koakuma Ageha cabaret-gyaru fashion magazine. She was a major contributor to Koakuma Ageha for 4 years and 10 months, since the magazine's very early days. She left Koakuma Ageha in 2011, and has since become a main model for its sister magazine Ane Ageha.
Yuri Nakagawa (中川友里) is a Japanese fashion model, public figure and popular fashion blogger. She is an official fashion blogger for JFW, which is an international fashion exhibition, regularly organized by prominent Japanese fashion newspaper, Senken Shimbun.
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