![]() Cover of issue 95 | |
Editor | Shoichi Aoki |
---|---|
Categories | Street fashion |
Frequency | Monthly |
Publisher | Shoichi Aoki |
First issue | June 1997 |
Final issue | February 2017 |
Country | Japan |
Based in | Tokyo |
Language | Japanese |
Website | Official site |
Fruits (stylized as FRUiTS) was a Japanese monthly street fashion magazine founded in 1997 by photographer Shoichi Aoki. Though Fruits covered styles found throughout Tokyo, it is associated most closely with the fashion subcultures found in Tokyo's Harajuku district. The magazine primarily focused on individual styles found outside the fashion-industry mainstream, as well as subcultures specific to Japan, such as lolita and ganguro, and local interpretations of larger subcultures like punk and goth.
Fruits featured a simple layout, with the bulk of the magazine made up of single full-page photographs accompanied by a brief profile of the photographed person, which included their age, occupation, and a description of what brands they were wearing (if applicable), as well as their self-described "point of fashion" (style inspiration). Most issues included only a couple of advertisements, and typically only for local businesses. Occasional special-edition issues of Fruits also included more extensive profiles of frequently photographed people, or reader-created artwork. [1]
Fruits helped lead Western interest in Japanese fashion as some of its photographs became first popular in the fashion community, then synonymous with Japanese fashion in the West. [1]
A selection of photographs from its earlier issues were showcased in the books Fruits (2001) and Fresh Fruits (2005), both published by Phaidon Press. An exhibition of Aoki's photographs for the magazine, developed by the Powerhouse Museum, has toured museums in Australia and New Zealand. [2] [3]
After nearly 20 years and 233 issues, Aoki announced in February 2017 that Fruits magazine would cease publication effective immediately because "there are no more cool kids to photograph". [4]
As of May 2023, the first volume of Fruits has been brought back as an ePublication with an English-language version. [5] Aoki has stated that he hopes to bring back the whole catalogue into circulation in English. [6]
From April 27–May 12, 2024, Fruits held an exhibition in Laforet department building in Harajuku. Unlike a regular exhibition, which would center the content in one area, the photographs and features from previous Fruits publications were scattered throughout the walls of each floor of Laforet. [7]
Harajuku is a district in Shibuya, Tokyo. Harajuku is the common name given to a geographic area spreading from Harajuku Station to Omotesando, corresponding on official maps of Shibuya ward as Jingūmae 1 chōme to 4 chōme. In popular reference, Harajuku also encompasses many smaller backstreets such as Takeshita Street and Cat Street spreading from Sendagaya in the north to Shibuya in the south.
In Japanese culture, Kogal refers to the members of the Gyaru subculture who are still in high school and who incorporate their school uniforms into their dress style. These high school girls are characterized by the typical bleached hair, make-up, shortened skirts, and wearing of loose socks. The word kogal is anglicized from kogyaru, a contraction of kōkōsei gyaru.
Laforet Harajuku is a department store, residence, and museum complex located in the Harajuku commercial and entertainment district of the Shibuya neighborhood, in Tokyo, Japan.
Lolita fashion is a subculture from Japan that is highly influenced by Victorian clothing and styles from the Rococo period. A very distinctive property of Lolita fashion is the aesthetic of cuteness. This clothing subculture can be categorized into three main substyles: 'Gothic', 'Classic', and 'Sweet'. Many other substyles such as 'Sailor', 'Country', 'Hime' (princess), 'Guro' (grotesque), 'Qi' and 'Wa', 'Punk', 'Shiro' (white), 'Kuro' (black), and 'Steampunk' Lolita also exist. This style evolved into a widely followed subculture in Japan and other countries in the 1990s and 2000s and may have waned in Japan as of the 2010s as the fashion became more mainstream.
Gyarupronounced[ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture. The term gyaru is a Japanese transliteration of the English slang word gal. The initial meaning as a Japanese slang word during the Showa era was similar to the English meaning and referred to a young woman in her late teens to twenties. In the early Showa period, the term Gyaru was also used in a mocking manner towards young women with a "frivolous" lifestyle.
Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered to be extreme and avant-garde, with similarities to the haute couture styles seen on European catwalks.
Omotesandō (表参道) is a zelkova tree-lined avenue located in Shibuya and Minato, Tokyo, stretching from the Meiji Shrine entrance to Aoyama-dōri, where Omotesandō Station can be found.
Baby, The Stars Shine Bright is a Japanese apparel brand created in 1988 by Akinori and Fumiyo Isobe. The brand specializes in lolita fashion and has been widely known for its "sweet" aesthetic. In 2004, Baby, The Stars Shine Bright launched Alice and the Pirates, a sub-brand centered on gothic and punk lolita apparel.
Hiroh Kikai was a Japanese photographer best known within Japan for four series of monochrome photographs: scenes of buildings in and close to Tokyo, portraits of people in the Asakusa area of Tokyo, and rural and town life in India and Turkey. He pursued each of these for over two decades, and each led to one or more book-length collections.
Ihei Kimura was a Japanese photographer, known for his portrayal of Tokyo and Akita Prefecture.
Angelic Pretty is a Japanese apparel brand specializing in lolita fashion. The brand was established as Pretty in 1979 by Hiroko Honda, with its flagship store opened at Laforet in the Harajuku region of Tokyo, Japan, selling apparel from amateur designers. After Honda decided to focus on original apparel, the store was rebranded as Angelic Pretty in 2001.
Shoichi Aoki is a former computer programmer, now Japanese photographer, and creator of the magazines STREET,TUNE, and FRUiTS. He also subsequently created the Fruits and Fresh Fruits photo books as a way of offering his photos to the foreign market.
Shōmei Tōmatsu was a Japanese photographer. He is known primarily for his images that depict the impact of World War II on Japan and the subsequent occupation of U.S. forces. As one of the leading postwar photographers, Tōmatsu is attributed with influencing the younger generations of photographers including those associated with the magazine Provoke.
Shunkichi Kikuchi was a Japanese photographer best known for his documentation of Hiroshima and Tokyo immediately after the war.
Kiriko Hayama, known professionally as Kyary Pamyu Pamyu, is a Japanese tarento, singer, and model. Her public image is associated with Japan's kawaii and decora culture, centered in the Harajuku neighborhood of Tokyo. Kyary's music is produced by musician Yasutaka Nakata of electronic music duo Capsule.
Hideki Seo was a Japanese-born French fashion designer and artist.
Jingūbashi, lit. Shrine Bridge, also known as Harajuku Bridge or Harajuku Cosplay Bridge, is a bridge that passes over the Yamanote Line between Harajuku Station and the entrance to the Meiji Shrine in Tokyo, Japan. Formerly a pedestrian bridge, it is now open to traffic. With its wide pedestrian area, it is well known as a spot for cosplayers and fashion performers, which in turn led to it becoming a tourist attraction.
"Genderless" is a fashion subculture that emerged in Japan in the mid-2010s. Aiming to break societal gender norms in fashion, the genderless subculture is centered on gender non-conforming androgynous fashion. The subculture is mostly dominated by men, who are known as "genderless men".
Emi Kusano is a Japanese multidisciplinary artist based in Tokyo. She is recognized for her integration of artificial intelligence into retro-futuristic artwork. In a collaboration with Christie's New York, an auction house, and Gucci, she unveiled an AI-generated 3D dress.
Ayano Sudo is a Japanese contemporary artist and photographer. She won the 2014 Canon New Cosmos Photography Competition and photographs professionally for Japanese magazines such as Spoon and FREECELL. Her works have been shown domestically in Japan and internationally and are included in the collections of museums such as the Tokyo Photographic Art Museum and the George Eastman Museum.
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