Editor | Shoichi Aoki |
---|---|
Categories | Street fashion |
Frequency | Monthly |
Publisher | Shoichi Aoki |
First issue | June 1997 |
Final issue | February 2017 |
Country | Japan |
Based in | Tokyo |
Language | Japanese |
Website | Official site |
Fruits (stylized as FRUiTS) was a Japanese monthly street fashion magazine founded in 1997 by photographer Shoichi Aoki. Though Fruits covered styles found throughout Tokyo, it is associated most closely with the fashion subcultures found in Tokyo's Harajuku district. The magazine primarily focused on individual styles found outside the fashion-industry mainstream, as well as subcultures specific to Japan, such as lolita and ganguro, and local interpretations of larger subcultures like punk and goth.
Fruits featured a simple layout, with the bulk of the magazine made up of single full-page photographs accompanied by a brief profile of the photographed person, which included their age, occupation, and a description of what brands they were wearing (if applicable), as well as their self-described "point of fashion" (style inspiration). Most issues included only a couple of advertisements, and typically only for local businesses. Occasional special-edition issues of Fruits also included more extensive profiles of frequently photographed people, or reader-created artwork. [1]
Fruits helped lead Western interest in Japanese fashion as some of its photographs became first popular in the fashion community, then synonymous with Japanese fashion in the West. [1]
A selection of photographs from its earlier issues were showcased in the books Fruits (2001) and Fresh Fruits (2005), both published by Phaidon Press. An exhibition of Aoki's photographs for the magazine, developed by the Powerhouse Museum, has toured museums in Australia and New Zealand. [2] [3]
After nearly 20 years and 233 issues, Aoki announced in February 2017 that Fruits magazine would cease publication effective immediately because "there are no more cool kids to photograph". [4]
As of May 2023, the first volume of Fruits has been brought back as an ePublication with an English-language version. [5] Aoki has stated that he hopes to bring back the whole catalogue into circulation in English. [6]
From April 27–May 12, 2024, Fruits held an exhibition in Laforet department building in Harajuku. Unlike a regular exhibition, which would center the content in one area, the photographs and features from previous Fruits publications were scattered throughout the walls of each floor of Laforet. [7]
Harajuku is a district in Shibuya, Tokyo. Harajuku is the common name given to a geographic area spreading from Harajuku Station to Omotesando, corresponding on official maps of Shibuya ward as Jingūmae 1 chōme to 4 chōme. In popular reference, Harajuku also encompasses many smaller backstreets such as Takeshita Street and Cat Street spreading from Sendagaya in the north to Shibuya in the south.
In Japanese culture, Kogal refers to the members of the Gyaru subculture who are still in high school and who incorporate their school uniforms into their dress style. These high school girls are characterized by the typical bleached hair, make-up, shortened skirts, and wearing of loose socks. The word kogal is anglicized from kogyaru, a contraction of kōkōsei gyaru.
Laforet Harajuku is a department store, residence, and museum complex located in the Harajuku commercial and entertainment district of the Shibuya neighborhood, in Tokyo, Japan.
Lolita fashion is a subculture from Japan that is highly influenced by Victorian clothing and styles from the Rococo period. A very distinctive property of Lolita fashion is the aesthetic of cuteness. This clothing subculture can be categorized into three main substyles: 'Gothic', 'Classic', and 'Sweet'. Many other substyles such as 'Sailor', 'Country', 'Hime' (princess), 'Guro' (grotesque), 'Qi' and 'Wa', 'Punk', 'Shiro' (white), 'Kuro' (black), and 'Steampunk' Lolita also exist. This style evolved into a widely followed subculture in Japan and other countries in the 1990s and 2000s although its popularity has waned in Japan as of the 2010s as alternative fashions fell in popularity.
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Gyaru (ギャル) pronounced[ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture for women but a male equivalent also exists. This male equivalent is called a gyaruo. The term gyaru is a Japanese transliteration of the English slang word gal.
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Baby, the Stars Shine Bright is a Japanese apparel brand created in 1988 by Akinori and Fumiyo Isobe. The brand specializes in lolita fashion and has been widely known for its "sweet" aesthetic. In 2004, Baby, the Stars Shine Bright launched Alice and the Pirates, a sub-brand centered on gothic and punk lolita apparel.
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Shoichi Aoki is a former computer programmer, now Japanese photographer, and creator of the magazines STREET,TUNE, and FRUiTS. He also subsequently created the Fruits and Fresh Fruits photo books as a way of offering his photos to the foreign market.
Shōmei Tōmatsu was a Japanese photographer. He is known primarily for his images that depict the impact of World War II on Japan and the subsequent occupation of U.S. forces. As one of the leading postwar photographers, Tōmatsu is attributed with influencing the younger generations of photographers including those associated with the magazine Provoke.
Shunkichi Kikuchi was a Japanese photographer best known for his documentation of Hiroshima and Tokyo immediately after the war.
Kiriko Takemura, known professionally as Kyary Pamyu Pamyu, is a Japanese tarento, singer, and model. Her public image is associated with Japan's kawaii and decora culture, centered in the Harajuku neighborhood of Tokyo. Kyary's music is produced by musician Yasutaka Nakata of electronic music duo Capsule.
Hideki Seo was a Japanese-born French fashion designer and artist.
Jingūbashi, lit. Shrine Bridge, also known as Harajuku Bridge or Harajuku Cosplay Bridge, is a bridge that passes over the Yamanote Line between Harajuku Station and the entrance to the Meiji Shrine in Tokyo, Japan. Formerly a pedestrian bridge, it is now open to traffic. With its wide pedestrian area, it is well known as a spot for cosplayers and fashion performers, which in turn led to it becoming a tourist attraction.
"Genderless" is a fashion subculture that emerged in Japan in the mid-2010s. Aiming to break societal gender norms in fashion, the genderless subculture is centered on gender non-conforming androgynous fashion. The subculture is mostly dominated by men, who are known as "genderless men".
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