Roseamond Elaine Whitelaw (born November 21, 1914; died in 1992) was a volunteer who was the chief fundraiser of the March of Dimes for over 50 years. [1] In 1943, President Franklin D. Roosevelt invited her to join the national women's committee of the March of Dimes. [2] Whitelaw created a volunteer network and various programs for the charity.
Whitelaw was born on November 21, 1914 to parents Louis and Dora Whitelaw. [3] Her father was a wealthy diamond merchant in New York. [3] [4] She had two younger brothers, Seymour and Jordan. [3]
Whitelaw led the Women's Division for the March of Dimes, where, in 1945 she introduced a star-studded fashion show fundraiser at the Waldorf-Astoria in New York City that was later replicated in cities nationwide generating millions of dollars. [5] In 1949, Whitelaw organized a traveling exhibition, The Court of Jewels, featuring Harry Winston's gem collection to raise money for the March of Dimes. [5] Whitelaw's unit produced phone-a-thons that subsequently became a staple of American fundraising programs and sewing events that produced oversized "polio blankets" now credited as the forerunner of the AIDS quilt. [5]
The Elaine Whitelaw Service Award is the most distinguished award a March of Dimes volunteer can receive. [6]
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