Electrodry

Last updated

Electrodry
Company typePrivate
IndustryCleaning
Founded1983;42 years ago (1983)
FounderPaul Burchell
Headquarters Newcastle, New South Wales, Australia
Number of locations
140 franchise territories (2025) [1]
Area served
Australia; New Zealand
Key people
Paul Burchell (Managing Director)
Website www.electrodry.com.au

Electrodry is a carpet cleaning franchise organisation based in Newcastle, New South Wales. Electrodry was founded in 1983 by Paul Burchell. [2] In 1984, Electrodry started franchising its operations with the sale of the first franchise in Gosford. Electrodry expanded operations to have 100 franchise members in 2009. Electrodry also has operations in New Zealand and for the period from 1987 to 1989 had operations in the United States.

Contents

Electrodry uses a system of carpet cleaning called bonnet cleaning, generically referred to as carpet dry cleaning. Electrodry manufactures the main chemicals used in the Electrodry carpet cleaning system.

Electrodry services include upholstery cleaning, mattress cleaning and tile cleaning. Electrodry is a certified firm of The Clean Trust, [3] which is the unofficial governing body of the carpet cleaning industry. From 2009 to 2015 Electrodry was endorsed by the National Asthma Council's Sensitive Choice program for a range of services including carpet cleaning. [4]

In 2015, the Federal Court fined Electrodry for fake reviews following action by the Australian Competition & Consumer Commission. [5] [6]

Services and operations

as of 2025, Electrodry states that it operates **more than 140 franchise territories** around Australia and handles “over 7,000 customer calls a week” from its Newcastle head‑office contact centre. [7]

The firm markets a broad portfolio of home‑service lines in addition to carpet dry cleaning, including upholstery and leather lounge cleaning, rug cleaning, mattress cleaning, tile and grout cleaning, mould remediation, air‑conditioner cleaning, vinyl‑floor cleaning, timber‑floor refinishing (sold under "Timber Refresh", "Timber Restore" and other sub‑brands) and domestic pest‑control treatments. [8] All work is covered by a **14‑day satisfaction guarantee**. [9]

Melbourne operation

Electrodry's Melbourne branch promotes a four‑step low‑moisture cleaning process that the company says leaves carpets "walk-on dry" immediately after treatment. The service includes an antibacterial additive branded **Electro‑Shield™**, which, according to the company, continues to inhibit bacteria for “up to six months”. [10]

References

  1. ↑
  2. ↑ "Electrodry Professional Home Service". Electrodry Professional Home Service.
  3. ↑ "Home - The Clean Trust - Formerly the IICRC - Institute of Inspection Cleaning and Restoration Certification". The Clean Trust. Archived from the original on 6 March 2012. Retrieved 9 March 2012.
  4. ↑ "Asthma Tips, Asthma Prevention, Allergy Sensitive Products". Sensitive Choice. Retrieved 9 March 2012.
  5. ↑ "Federal Court orders Electrodry franchisor to pay $215,000 in penalties for fake testimonials". Australian Competition & Consumer Commission . 18 December 2015.
  6. ↑ Cantatore, Francina; Marshall, Brenda (2016). "Navigating the Australian Consumer Law in the digital marketplace: Hazards for commercial entities". Competition and Consumer Law. 23 (3): 232–246. ISSN   1039-5598.
  7. ↑ "The Electrodry Story". Electrodry.
  8. ↑ "Electrodry – Services". Electrodry.
  9. ↑ "The Electrodry Guarantee". Electrodry.
  10. ↑ "Electrodry Carpet Cleaning Melbourne – Clean, Soft, Walk‑On Dry". Electrodry.


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