Email is a method of transmitting and receiving messages using electronic devices. It was conceived in the late–20th century as the digital version of, or counterpart to, mail. Email is a ubiquitous and very widely used communication medium; in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries.
The Simple Mail Transfer Protocol (SMTP) is an Internet standard communication protocol for electronic mail transmission. Mail servers and other message transfer agents use SMTP to send and receive mail messages. User-level email clients typically use SMTP only for sending messages to a mail server for relaying, and typically submit outgoing email to the mail server on port 587 or 465 per RFC 8314. For retrieving messages, IMAP is standard, but proprietary servers also often implement proprietary protocols, e.g., Exchange ActiveSync.
An email client, email reader or, more formally, message user agent (MUA) or mail user agent is a computer program used to access and manage a user's email.
An anonymous remailer is a server that receives messages with embedded instructions on where to send them next, and that forwards them without revealing where they originally came from. There are cypherpunk anonymous remailers, mixmaster anonymous remailers, and nym servers, among others, which differ in how they work, in the policies they adopt, and in the type of attack on the anonymity of e-mail they can resist. Remailing as discussed in this article applies to e-mails intended for particular recipients, not the general public. Anonymity in the latter case is more easily addressed by using any of several methods of anonymous publication.
Various anti-spam techniques are used to prevent email spam.
Internet security is a branch of computer security. It encompasses the Internet, browser security, web site security, and network security as it applies to other applications or operating systems as a whole. Its objective is to establish rules and measures to use against attacks over the Internet. The Internet is an inherently insecure channel for information exchange, with high risk of intrusion or fraud, such as phishing, online viruses, trojans, ransomware and worms.
A bounce message or just "bounce" is an automated message from an email system, informing the sender of a previous message that the message has not been delivered. The original message is said to have "bounced".
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives: build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
In email, a return receipt is an acknowledgment by the recipient's email client to the sender of receipt of an email message. What acknowledgment, if any, is sent by the recipient to the sender is dependent on the email software of the recipient.
Push technology, also known as server Push, refers to a communication method, where the communication is initiated by a server rather than a client. This approach is different from the "pull" method where the communication is initiated by a client.
Variable envelope return path (VERP) is a technique used by some electronic mailing list software to enable automatic detection and removal of undeliverable e-mail addresses. It works by using a different return path for each recipient of a message.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
HTML email is the use of a subset of HTML to provide formatting and semantic markup capabilities in email that are not available with plain text: Text can be linked without displaying a URL, or breaking long URLs into multiple pieces. Text is wrapped to fit the width of the viewing window, rather than uniformly breaking each line at 78 characters. It allows in-line inclusion of images, tables, as well as diagrams or mathematical formulae as images, which are otherwise difficult to convey.
A challenge–response system is a type of that automatically sends a reply with a challenge to the (alleged) sender of an incoming e-mail. It was originally designed in 1997 by Stan Weatherby, and was called Email Verification. In this reply, the purported sender is asked to perform some action to assure delivery of the original message, which would otherwise not be delivered. The action to perform typically takes relatively little effort to do once, but great effort to perform in large numbers. This effectively filters out spammers. Challenge–response systems only need to send challenges to unknown senders. Senders that have previously performed the challenging action, or who have previously been sent e-mail(s) to, would be automatically receive a challenge.
Backscatter is incorrectly automated bounce messages sent by mail servers, typically as a side effect of incoming spam.
The Gmail interface makes Gmail unique amongst webmail systems for several reasons. Most evident to users are its search-oriented features and means of managing e-mail in a "conversation view" that is similar to an Internet forum.
EmailTray is a lightweight email client for the Microsoft Windows operating system. EmailTray was developed by Internet Promotion Agency S.A., a software development d.
A web beacon is a technique used on web pages and email to unobtrusively allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Web beacons are unseen HTML elements that track a webpage views. Upon the user revisiting the webpage, these beacons are connected to cookies established by the server, facilitating undisclosed user tracking.
A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing.
Spy pixels or tracker pixels are hyperlinks to remote image files in HTML email messages that have the effect of spying on the person reading the email if the image is downloaded. They are commonly embedded in the HTML of an email as small, imperceptible, transparent graphic files. Spy pixels are commonly used in marketing, and there are several countermeasures in place that aim to block email tracking pixels. However, there are few regulations in place that effectively guard against email tracking approaches.
