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| Company type | Private subsidiary |
|---|---|
| Industry | Market research |
| Founded | 1996 |
| Headquarters | |
| Owner | Axel Springer |
Number of employees | 201–500 |
| Website | EMARKETER |
Emarketer, stylized EMARKETER, formerly Insider Intelligence, is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce. [1] [2] [3]
EMARKETER was founded in 1996, and is headquartered in New York City. 93 percent of the company was acquired as a subsidiary by Axel Springer, in June 2016, for $242 million. [4]
Subscribers have access to EMARKETER's data via a web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos. [5] The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to advertising, marketing, media and commerce. [6] [7]
Ringier AG is a media group in Switzerland, founded in 1833 in Zofingen and based in Zürich. The current strategy is based not only on media but also on e-commerce and entertainment. It has a yearly income of approximately 1000 million CHF and around 6,400 employees in nineteen countries.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Web.com is an American dot-com company that provides a website builder, along with website hosting, domain name registration, web development, and various digital marketing services. It serves as a partner for very small to small-sized businesses and entrepreneurs, assisting them in establishing and expanding their online presence.
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News360 was a personalized news aggregation app for smartphones, tablets and the web. It attempted to learn a user's interests by analyzing their interaction with news stories on the app and using semantic analysis and natural language processing to create an Interest Graph and construct a unique feed of relevant content for each user. The app claimed an audience of more than 4 million users.
Flurry is an American mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. Flurry analyzes 150 billion app sessions per month. The company's analytics platform tracks application sessions in iOS, Android, HTML5, and JavaME platforms. Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users. Flurry was acquired by Yahoo! on July 21, 2014 for somewhere between $200 and $300 million.
TubeMogul is an enterprise software company for brand advertising.
Vibes operates as a privately owned enterprise specializing in mobile marketing solutions, encompassing text message marketing, mobile wallet marketing, push notifications, and mobile web experiences. The company is headquartered in Chicago, Illinois.
Oracle BlueKai Data Management Platform, formerly known as BlueKai, is a cloud-based data management platform which is a part of Oracle Marketing that enables the personalization of online, offline, and mobile marketing campaigns.
Fiksu is a provider of mobile marketing technology that helps app and brand marketers reach their target audiences on mobile and CTV. The company's mobile-first platform targets users through social and video networks, real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web. Device-level data collections are from the actions mobile app users take, including launches, registrations and purchases.
Vserv is a platform for mobile marketing and commerce. The platform has a mobile internet user base in India and Southeast Asia with insights on users in these markets. Founded in 2010, Vserv has over 500 million user profiles and is backed by Maverick Capital, IDG Ventures India and Epiphany Ventures.
L2 Inc is a subscription research and business intelligence firm that benchmarks the digital competence of consumer brands. The company evaluates more than 2,200 brands annually, analyzing their website, e-commerce, digital marketing, social media, and mobile executions, and then ranks within each industry. The research L2 publishes is aimed at CMOs and senior-level digital marketing leaders to provide marketing strategy guidance.
Taboola, Inc. is a publicly traded advertising and technology company headquartered in New York City. It provides "content recommendation" adverts on its partner websites.
TapClicks is a privately held marketing technology company, with headquarters located in San Jose, California.
SimpleReach is a content data platform and performance measurement company that provides a platform to measure social action and track social behavior on published content. Their machine learning and AI data help marketers adjust their content to better serve customers. The company was founded in 2010 by CEO Edward Kim and is based in New York. As of March 2019, the company operates as a subsidiary of Nativo, Inc.
Usercentrics is a consent management platform based in Germany that helps companies obtain, manage, and document user consent.
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