Enchanted Parks (company)

Last updated
Enchanted Parks Holdings, LLC
Company type Private
Industry Amusement parks
PredecessorInnovative Attractions Management
FoundedDecember 18, 2025;2 months ago (2025-12-18)
Headquarters Windermere, Florida
Number of locations
3 parks (6 pending)
Key people
James Harhi (CEO)
Website enchantedparks.com

Enchanted Parks Holdings, LLC is an American amusement park company headquartered in Windermere, Florida. Formed on December 18, 2025, it is a spin-off of Innovative Attractions Management. [1] Marketed as the "third-largest privately held regional amusement park operator in the United States," [2] the company operates two properties. It will also operate six properties currently owned by Six Flags upon the completion of the properties' sale to EPR Properties in 2026.

Contents

History

Background

Innovative Attractions Management (IAM) was a hospitality company formed in 2003 in Windermere, Florida. The company primarily focused on development, operating, and marketing tourist attractions. [3] [4] IAM began acquiring attraction properties in the years leading up to its rebranding to Enchanted Parks. On March 1, 2024, IAM acquired the Enchanted Forest Water Safari from the Noonan family. [5] In January 2025, IAM acquired the United States location of Diggerland in West Berlin, New Jersey. [6] [7]

Operations as Enchanted Parks

On December 18, 2025, the Delaware Division of Corporations reported that a company named Enchanted Parks Holdings, LLC, was formed. [8]

Between January 8 and 9, 2026, Enchanted Parks filed multiple trademarks with the United States Patent and Trademark Office. [9] These trademarks included the names of theme parks owned by American amusement park operator Six Flags, leading to speculation that the theme parks would be sold. [10] During a February 2026 earnings call, Six Flags CEO John Reilly commented: "We don't have anything to share today on that front" when asked about the trademarks. [11]

On March 5, 2026, Six Flags announced that it would divest seven of its park properties to EPR Properties. Upon the sale's completion by the end of March 2026, [2] all of the United States-based parks would be operated by Enchanted Parks, the theme park operator spin-off of Innovation Attractions Management. [1] [12] The parks that would be operated by Enchanted Parks are Michigan's Adventure, Schlitterbahn Galveston, Six Flags Great Escape, Six Flags St. Louis, Valleyfair, and Worlds of Fun. [13] Enchanted Parks would operate these parks on a 40-year lease. [1]

Properties

Upcoming properties

References

  1. 1 2 3 "Breaking News! Enchanted Parks acquires multiple Six Flags properties". Amusement Today. March 5, 2026. Retrieved March 5, 2026.
  2. 1 2 "Enchanted Parks, in Partnership with EPR Properties, Signs Definitive Agreement to Acquire Six Regional Amusement Parks, Reinforcing Commitment to Local Communities". Enchanted Parks. March 5, 2026. Retrieved March 5, 2026.
  3. ↑ Stilwell, Andrew (January 12, 2026). "Everything We Know About "Enchanted Parks" - Coaster101". Coaster101. Retrieved March 5, 2026.
  4. ↑ "Enchanted Forest Water Safari gets new Florida-based owner". syracuse. 2024-03-05. Archived from the original on 2024-03-11. Retrieved 2026-03-05.
  5. ↑ "Water Safari changes hands". Adirondack Explorer. March 4, 2024. Retrieved March 5, 2026.
  6. ↑ "South Jersey theme park Diggerland USA sold to Florida company". Philadelphia Business Journal. 2025-01-10. Retrieved 2026-03-05.
  7. ↑ "Innovative Attraction Management acquires Diggerland USA to expand its portfolio of family-oriented attractions". Amusement Today. 2025-01-09. Retrieved 2026-03-05.
  8. ↑ Thayer, Colson (January 12, 2026). "Six Flags May Undergo Major Changes to Multiple Parks, New Trademark Docs Reveal". People . Retrieved March 5, 2026.
  9. ↑ Mitchell, Bea. "New trademark applications suggest changes to Six Flags park portfolio | blooloop". blooloop.com. Retrieved 2026-03-05.
  10. ↑ Nolfi, Joey (January 10, 2026). "More shocking Six Flags park changes could be on the way, trademark docs reveal". Entertainment Weekly . Retrieved March 5, 2026.
  11. ↑ Taylor, Blake (February 19, 2026). "Investor asks Six Flags CEO about 'Enchanted Parks' rumor as park portfolio review continues". Attractions Magazine . Retrieved March 5, 2026.
  12. ↑ "Water Safari owners rebrand; to buy six more amusement parks". Rome Sentinel. 2026-03-05. Retrieved 2026-03-05.
  13. ↑ Lewis, Zach (March 5, 2026). "From Old Forge and Beyond: 'Enchanted Parks' Grows Its Kingdom". WKTV NewsChannel2. Retrieved March 5, 2026.
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