Enpocket was a global mobile media company providing integrated entertainment and mobile marketing services. [1] The company was founded in 2001, headquartered in Boston, Massachusetts. Nokia acquired the company in 2007 [2] [3] and merged it into its Services division as Nokia Interactive Advertising. In November 2009 the business unit was moved to Nokia's NAVTEQ subsidiary and renamed to NAVTEQ Media Solutions, [4] while the creative services team left to form Movement, a mobile marketing agency based in London.
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Headquarters denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the top of a corporation taking full responsibility for managing all business activities. In the United Kingdom, the term head office is most commonly used for the HQs of large corporations. The term is also used regarding military organizations.
Boston is the capital and most populous city of the Commonwealth of Massachusetts in the United States. The city proper covers 48 square miles (124 km2) with an estimated population of 694,583 in 2018, making it also the most populous city in New England. Boston is the seat of Suffolk County as well, although the county government was disbanded on July 1, 1999. The city is the economic and cultural anchor of a substantially larger metropolitan area known as Greater Boston, a metropolitan statistical area (MSA) home to a census-estimated 4.8 million people in 2016 and ranking as the tenth-largest such area in the country. As a combined statistical area (CSA), this wider commuting region is home to some 8.2 million people, making it the sixth most populous in the United States.
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TiVo Corporation is an American technology company. Headquartered in San Jose, California, the company is primarily involved in licensing its intellectual property within the consumer electronics industry, including digital rights management, electronic program guide software, and metadata. The company holds over 6,000 pending and registered patents. The company also provides analytics and recommendation platforms for the video industry.
Nokia Corporation is a Finnish multinational telecommunications, information technology, and consumer electronics company, founded in 1865. Nokia's headquarters are in Espoo, in the greater Helsinki metropolitan area. In 2018, Nokia employed approximately 103,000 people across over 100 countries, did business in more than 130 countries, and reported annual revenues of around €23 billion. Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 415th-largest company measured by 2016 revenues according to the Fortune Global 500, having peaked at 85th place in 2009. It is a component of the Euro Stoxx 50 stock market index.
Nielsen Holdings Plc is a British information, data and measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. Total revenues were $6.2 billion in 2016.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Michael Roth is the company's CEO.
Navteq was an American Chicago-based provider of geographic information system (GIS) data and a major provider of base electronic navigable maps. The company was acquired by Nokia in 2007/2008, and fully merged into Nokia in 2011 to form part of the Here business unit.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
eBay Enterprise, Inc. was a multinational e-commerce corporation that specialized in creating, developing and running online shopping sites for brick and mortar brands and retailers. The company also provided a variety of marketing, consumer engagement, customer care, payment processing, fulfillment, fraud detection, and technology integration services.
Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices.
Here Technologies is a company that provides mapping and location data and related services to individuals and companies. It is majority-owned by a consortium of German automotive companies, whilst other companies also own minority stakes. Its roots date back to U.S.-based Navteq in 1985, which was acquired by Finland-based Nokia in 2007. Here is currently based in Amsterdam.
2ergo is a provider of mobile-phone marketing and messaging services. Formed in 1999, it is based in Salford Quays, near Manchester, England. In April 2014, it was taken over by Eagle Eye, and is now a division of Eagle Eye.
InMobi is an Indian global provider of enterprise platforms for marketers. The platform enables consumers to discover new products and services by providing contextual, relevant, and curated recommendations on mobile apps and devices. Their mobile-first platform allows brands, developers and publishers to engage consumers through mobile advertising.
Zamano plc was an Internet and mobile technology company based in Dublin. The company decided in February 2017 to bring their premium rate SMS business lines to a close by the end of 2017. In September 2017 it was reported that the company, following a management buy-out, is considering investing in oil and gas exploration companies.
Microsoft Mobile Services are a set of proprietary mobile services created specifically for mobile devices, they are typically offered through mobile applications and mobile browser for Windows Phone, Android, iOS, BlackBerry, Nokia platforms, BREW, and Java ME. Microsoft's mobile services are typically connected with a Microsoft account and often come preinstalled on Microsoft's own mobile operating systems while they are offered via various means for other platforms. Microsoft started to develop for mobile computing platforms with the launch of Windows CE in 1996 and later added Microsoft's Pocket Office suite to their Handheld PC line of PDAs in April 2000. From December 2014 to June 2015, Microsoft made a number of corporate acquisitions, buying several of the top applications listed in Google Play and the App Store including Acompli, Sunrise Calendar, Datazen, Wunderlist, Echo Notification Lockscreen, and MileIQ.
Voiceserve Inc. is a Delaware, USA telecommunications and softswitch company headquartered in Middlesex, United Kingdom and incorporated December 9, 2005. The company offers its own in-house developed VoIP, mobility, and IP-PBX software solutions with management, administration, billing, mobility, hosted IP-PBX, and softphone functionality found among its services, VoipSwitch, Call-to-PBX, and Vippie.
4INFO is an American corporation that provides cross-channel identity mapping and media activation solutions for the targeting of consumer audiences, combined with delivery and tracking of digital advertisements, across multiple devices, including: computers, mobile phones, Over-the-top (OTT) and Connected TV (CTV). The company's products collect data on the extent to which its clients' customers are exposed to their advertisements.
Vibes is a mobile marketing company that provides a variety of mobile marketing products and services, such as text message marketing (SMS/MMS), mobile wallet marketing, push notifications, and mobile web experiences. It is based in Chicago, Illinois.
Nokia is a Finnish multinational corporation founded on the 12 May 1865 as a single paper mill operation. Through the 19th century the company expanded, branching into several different products. In 1967, the Nokia corporation was formed. In the late 20th century, the company took advantage of the increasing popularity of computer and mobile phones. However, increased competition and other market forces caused changes in Nokia's business arrangements. In 2014, Nokia's mobile phone business was sold to Microsoft.