Enpocket

Enpocket

Company type	Privately held company
Industry	Marketing
Founded	2001 (2001) in Boston
Defunct	2007 (2007)
Fate	Acquired
Successor	Nokia and Movement Digital
Headquarters	Boston, Massachusetts , United States
Area served	Worldwide
Products	Mobile marketing, advertising platform for mobile phones
Website	www.enpocket.com [ dead link ] Archived November 13, 2007, at the Wayback Machine

Enpocket was an American mobile media company providing mobile marketing and advertising services. ^[1] It was headquartered in Boston and had operations in a number of countries.

The company provided three main advertising products which included Enpocket Platform, Enpocket Mechanics, and Enpocket Network, each provided different advertising capability on mobile platforms from the early 2000s.

History

The company was founded in 2001, headquartered in Boston, Massachusetts.

Nokia acquired the company in 2007 and merged it into its Services division as Nokia Interactive Advertising. ^{[2] [3]}

In November 2009 the business unit was moved to Nokia's NAVTEQ subsidiary and renamed to NAVTEQ Media Solutions, while the creative services team left to form Movement Digital, a mobile marketing agency based in London. ^[4]

Products

The company's main products were:

• Enpocket Platform: a mobile campaign management and delivery system combining multi-modal mechanics, including SMS, MMS, WAP advertising, and video with predictive analytics
• Enpocket Mechanics: used by advertisers to lead consumers to a store, to sell tickets, to offer ring tones and wallpapers, to offer discount coupons, and to show video of a product in action
• Enpocket Network: provided brands to reach an audience on mobile devices

References

1. "About Enpocket". Business Wire . 2004-11-01. Retrieved 2008-12-25.
2. "Nokia to acquire Enpocket to create a global mobile advertising leader". Nokia . 2007-09-17. Retrieved 2008-12-25.
3. "The Ultimate Group Text & SMS Marketing". Nokia . 2011-02-11. Retrieved 2012-06-10.
4. "Enpocket, Inc. — Company Overview". BusinessWeek . Archived from the original on November 13, 2007. Retrieved 2008-12-25.

External links

• Nokia Interactive Advertising