Eosta

Last updated

Eosta B.V.
Founded1990
Founders Volkert Engelsman, CEO
HeadquartersEosta B.V.
IJsermanweg 15
2742 KH Waddinxveen
Netherlands
ProductsOrganic fruits and vegetables
RevenueIncrease2.svg €100 million (2015)
Increase2.svg €1.6 million (2015)
Number of employees
110 (2020)
Website www.eosta.com

Eosta is a multinational enterprise, based in the Netherlands, working in the field of organic food. The company specializes in the import, export and distribution of fresh organic fruits and vegetables. Eosta imports overseas fruits from Africa, South America, Oceania, Asia and North America. In 2017 Eosta's CEO, Volkert Engelsman, was elected Most Influential Sustainability Voice of the Netherlands in the yearly sustainability top-100 list by the newspaper Trouw, [1] who called him "a greengrocer with a radical vision". [2]

Contents

Name

The name Eosta contains the Greek word "Eos", the goddess of sunrise.

History

Eosta was founded in 1990 by Dutch entrepreneurs Volkert Engelsman and Willem van Wijk, in response to new rising demand in supermarkets for fresh organic food produce as well as the growth of the health food sector. Since then the company grew to be a major player in the European market for organic fruits and vegetables, exporting to Germany, the UK, Scandinavia, Belgium, France and other European countries, as well as the United States, Singapore and Hong Kong. In 2007 its subsidiary Soil & More Impacts was founded, an agricultural consultancy enterprise.

Transparency and Sustainability

Nature & More is a consumer trademark and online transparency system used by Eosta. Nature & More started out in 2004 as a nonprofit foundation, but was later integrated into the company. [3] Products with the Nature & More brand carry a QR-code or a three-digit code, which buyers can enter on a website to access information about the organic grower behind the product. This allows them to inform themselves about the impact of the product on different aspects of ecological and social sustainability, which are measured by a GRI-based model called the Sustainability Flower. [4] The transparency system won a Sustainable Entrepreneurship Award in Vienna, Austria, in 2013. [5]

The Sustainability Flower, linked to the United Nation's Social Development Goals (SDGs) De Duurzaamheidsbloem, een model voor ecologische en sociale duurzaamheid, met koppeling naar SDG's.png
The Sustainability Flower, linked to the United Nation's Social Development Goals (SDGs)

The Sustainability Flower is the model for sustainability that Eosta uses to, as they say, "measure, manage, market and monetise" the impact of production on natural capital and social capital. The model was developed by an international group of companies and NGO's in 2009. [6] Other companies in the organic field such as SEKEM (Egypt) and Soil & More Impacts (Germany) use the same model, but with a different graphic interpretation. [7] Eosta's version of the Sustainability Flower has seven petals which each stand for a different aspect of ecological and social sustainability. These are evaluated quantitatively by Key Point Indicators based on GRI standards. The Sustainability Flower is used to assess the performance of organic farmers and growers. Subsequently, True Cost Accounting is used to put a monetary value on these impacts. According to Volker Engelsman, the company "[...] serves an awareness elite, people who are concerned about health, the environment, social issues. We don't try to compete with the lowest prices but to capitalize on the benefits of our growers – they are not just organic, but also socially and environmentally responsible." [8]

Campaigns and innovations

Eosta launched several innovations and campaigns in the field of sustainable food and packaging over the years. In 2018, Eosta won a European Business Award for the Environment for its True Cost of Food campaign, an awareness campaign about True Cost Accounting in food and agriculture. [9] Another campaign in 2016 under the name "Natural Branding" introduced laser marking, whereby laser tattoos are applied to pieces of fruit and vegetables to reduce the use of plastic stickers and packaging materials. The Guardian reported on it. [10]

True Cost Accounting

In 2017 Eosta released a True Cost Accounting report on its impacts. The report, named "True Cost Accounting in Food, Farming and Finance" was presented to Prince Charles. [11] Eosta's pilot calculated the impact costs of soil erosion and water pollution for several products, including organic apples from Argentina and organic oranges from South Africa. These numbers were compared with non-organic products. The report also included an integrated profit and loss statement for Eosta; one of the first to be published for a SME company worldwide. [12] Eosta's CEO Volkert Engelsman said in Der Spiegel: "Apples in the supermarket for 99 cents per kilogram are not really a bargain, when the true costs for growing these apples are eventually put on the shoulders of the government and the tax payer." Experts at FAO estimate the hidden environmental costs of worldwide food production at 1900 billion Euro per year. [13]

Controversy

In 2016 Eosta's CEO, Volkert Engelsman, accused Dutch supermarkets, specifically Albert Heijn, of "criminal behaviour" in the Dutch financial daily paper Het Financieele Dagblad. [14] Engelsman said: "Many supermarkets do not pay a realistic price to growers. By doing so, they avert health costs and environmental costs and put them on the shoulders of society. Academics call this a systemic failure, I call it criminal." Albert Heijn commented that it did not recognize itself in the description and would set up a meeting with Engelsman.

Related Research Articles

The following outline is provided as an overview of and topical guide to agriculture:

<span class="mw-page-title-main">Organic farming</span> Method of agriculture meant to be environmentally friendly

Organic farming, also known as ecological farming or biological farming, is an agricultural system that uses fertilizers of organic origin such as compost manure, green manure, and bone meal and places emphasis on techniques such as crop rotation and companion planting. It originated early in the 20th century in reaction to rapidly changing farming practices. Certified organic agriculture accounts for 70 million hectares globally, with over half of that total in Australia. Biological pest control, mixed cropping, and the fostering of insect predators are encouraged. Organic standards are designed to allow the use of naturally-occurring substances while prohibiting or strictly limiting synthetic substances. For instance, naturally-occurring pesticides such as pyrethrin are permitted, while synthetic fertilizers and pesticides are generally prohibited. Synthetic substances that are allowed include, for example, copper sulfate, elemental sulfur, and veterinary drugs. Genetically modified organisms, nanomaterials, human sewage sludge, plant growth regulators, hormones, and antibiotic use in livestock husbandry are prohibited. Organic farming advocates claim advantages in sustainability, openness, self-sufficiency, autonomy and independence, health, food security, and food safety.

Environmental full-cost accounting (EFCA) is a method of cost accounting that traces direct costs and allocates indirect costs by collecting and presenting information about the possible environmental costs and benefits or advantages – in short, about the "triple bottom line" – for each proposed alternative. It is one aspect of true cost accounting (TCA), along with Human capital and Social capital. As definitions for "true" and "full" are inherently subjective, experts consider both terms problematic.

The following outline is provided as an overview of and topical guide to sustainable agriculture:

Good agricultural practice (GAP) is a certification system for agriculture, specifying procedures that must be implemented to create food for consumers or further processing that is safe and wholesome, using sustainable methods. While there are numerous competing definitions of what methods constitute good agricultural practice, there are several broadly accepted schemes that producers can adhere too.

<span class="mw-page-title-main">Sustainable agriculture</span> Farming approach that balances environmental, economic and social factors in the long term

Sustainable agriculture is farming in sustainable ways meeting society's present food and textile needs, without compromising the ability for current or future generations to meet their needs. It can be based on an understanding of ecosystem services. There are many methods to increase the sustainability of agriculture. When developing agriculture within sustainable food systems, it is important to develop flexible business processes and farming practices. Agriculture has an enormous environmental footprint, playing a significant role in causing climate change, water scarcity, water pollution, land degradation, deforestation and other processes; it is simultaneously causing environmental changes and being impacted by these changes. Sustainable agriculture consists of environment friendly methods of farming that allow the production of crops or livestock without causing damage to human or natural systems. It involves preventing adverse effects on soil, water, biodiversity, and surrounding or downstream resources, as well as to those working or living on the farm or in neighboring areas. Elements of sustainable agriculture can include permaculture, agroforestry, mixed farming, multiple cropping, and crop rotation.

Sustainable living describes a lifestyle that attempts to reduce the use of Earth's natural resources by an individual or society. Its practitioners often attempt to reduce their ecological footprint by altering their home designs and methods of transportation, energy consumption and diet. Its proponents aim to conduct their lives in ways that are consistent with sustainability, naturally balanced, and respectful of humanity's symbiotic relationship with the Earth's natural ecology. The practice and general philosophy of ecological living closely follows the overall principles of sustainable development.

<span class="mw-page-title-main">Grocery store</span> Retail store that primarily sells food and other household supplies

A grocery store (AE), grocery shop (BE) or simply grocery is a foodservice retail store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, and is not used to refer to other types of stores that sell groceries. In the UK, shops that sell food are distinguished as grocers or grocery shops

<span class="mw-page-title-main">Farmers' market</span> Market featuring foods sold directly by farmers to consumers

A farmers' market is a physical retail marketplace intended to sell foods directly by farmers to consumers. Farmers' markets may be indoors or outdoors and typically consist of booths, tables or stands where farmers sell their produce, live animals and plants, and sometimes prepared foods and beverages. Farmers' markets exist in many countries worldwide and reflect the local culture and economy. The size of the market may be just a few stalls or it may be as large as several city blocks. Due to their nature, they tend to be less rigidly regulated than retail produce shops.

<span class="mw-page-title-main">Organic movement</span>

The organic movement broadly refers to the organizations and individuals involved worldwide in the promotion of organic food and other organic products. It started during the first half of the 20th century, when modern large-scale agricultural practices began to appear.

<span class="mw-page-title-main">Albert Heijn</span> Dutch supermarket chain owned by Ahold Delhaize

Albert Heijn, often abbreviated to AH and informally to Appie, is the largest supermarket chain in the Netherlands with a market share of 34.8% in 2020. It was founded in 1887, and has been part of Ahold Delhaize since 2016.

<span class="mw-page-title-main">Seed company</span> Business that produces and sells seeds for flowers, fruit, or vegetables

Seed companies produce and sell seeds for flowers, fruits and vegetables to commercial growers and amateur gardeners. The production of seed is a multibillion-dollar global business, which uses growing facilities and growing locations worldwide. While most of the seed is produced by large specialist growers, large amounts are also produced by small growers who produce only one to a few crop types. The larger companies supply seed both to commercial resellers and wholesalers. The resellers and wholesalers sell to vegetable and fruit growers, and to companies who package seed into packets and sell them on to the amateur gardener.

<span class="mw-page-title-main">Organic horticulture</span> Organic cultivation of fruit, vegetables, flowers or ornamental plants

Organic horticulture is the science and art of growing fruits, vegetables, flowers, or ornamental plants by following the essential principles of organic agriculture in soil building and conservation, pest management, and heirloom variety preservation.

<span class="mw-page-title-main">SEKEM</span>

The organization SEKEM was founded in 1977 by the Egyptian pharmacologist and social entrepreneur Dr. Ibrahim Abouleish in order to bring about cultural renewal in Egypt on a sustainable basis. Located northeast of Cairo, the organization now includes:

The Organically Grown Company (OGC) is a wholesale distributor of organic produce located in Eugene, Oregon, United States.

<span class="mw-page-title-main">Organic food</span> Food complying with organic farming standards

Organic food, ecological food, or biological food are foods and drinks produced by methods complying with the standards of organic farming. Standards vary worldwide, but organic farming features practices that cycle resources, promote ecological balance, and conserve biodiversity. Organizations regulating organic products may restrict the use of certain pesticides and fertilizers in the farming methods used to produce such products. Organic foods are typically not processed using irradiation, industrial solvents, or synthetic food additives.

Produce traceability makes it possible to track produce from its point of origin to a retail location where it is purchased by consumers.

<span class="mw-page-title-main">Agriculture in Moldova</span>

Moldova is an agrarian-industrial state, with agricultural land occupying 2,499,000 hectares in a total area of 3,384,600 hectares. It is estimated that 1,810,500 of these hectares are arable. Moldova is located in Eastern Europe, and is landlocked, bordering Romania and Ukraine. Moldova's agricultural sector benefits from a geographical proximity to large markets, namely the European Union. As a share of GDP, agriculture has declined from 56% in 1995 to 13.8% in 2013. Data from 2015 estimated that agriculture accounted for 12% of Moldova's GDP. Agriculture as a sector is export-oriented, with the composition of Moldova's total exports containing agriculture and the agri-food sector as a main component. 70% of agri-food exports in 2012 included beverages, edible fruits and nuts, oilseeds, vegetable preparations and cereals. Here, fruits, vegetables and nuts were attributed to 33% of Moldova's exports for 2011–2013. Moldova is also one of the top ten apple exporters in the world. However, because of the long-term emphasis on fruit, vegetables are often imported.

In the United Kingdom, it is common practice for retailers to have their own value brand in an effort to compete on price. These brands have become more popular in the UK with shoppers since the Great Recession caused food prices to rise.

<span class="mw-page-title-main">Foodscaping</span> Ornamental landscaping with edible plants

Foodscaping is a modern term for the practice of integrating edible plants into ornamental landscapes. It is also referred to as edible landscaping and has been described as a crossbreed between landscaping and farming. As an ideology, foodscaping aims to show that edible plants are not only consumable but can also be appreciated for their aesthetic qualities. Foodscaping spaces are seen as multi-functional landscapes which are visually attractive and also provide edible returns. Foodscaping is a method of providing fresh food in an affordable and sustainable way.

References

  1. "Daily Trouw Sustainable 100, 2017". Trouw daily. Retrieved 26 July 2020.
  2. "Nr 1 in Sustainable 100 is a greengrocer with a radical vision (Dutch)". Trouw daily. 10 October 2017.
  3. "The price is unreasonable (De prijs is oneerlijk) – page 30". Wageningen University Release. Retrieved 31 August 2013.
  4. "Sustainability Flower | www.natureandmore.com". www.natureandmore.com. Retrieved 20 July 2022.
  5. "Sustainable Entrepreneurship Award in Wien verliehen". SE Award Press Release. 4 November 2013.
  6. "Sustainability Flower". Soil & More Impacts. Retrieved 31 August 2020.
  7. "The Holistic Concept in a Flower". SEKEM. Retrieved 31 August 2020.
  8. Coleman, Daniel (2009). Ecological Intelligence. Broadway Books. pp. 192–193. ISBN   978-0-141-03909-1.
  9. "Where are they now – Interview with Eosta". European Commission. Retrieved 18 August 2020.
  10. "Swedish supermarkets replace sticky labels with laser marking". The Guardian. 16 January 2017.
  11. "Prince Charles backs 'true cost' study". Fruitnet. 18 July 2017.
  12. "Prince Charles praises Eosta's "true cost" food study". Produce Business UK. Retrieved 31 August 2020.
  13. "Organic is cheaper (Bio kostet weniger)". Der Spiegel. Retrieved 31 August 2020.
  14. "Fruit trader accuses supermarkets of 'criminal' behaviour (Dutch)". Het Financieele Dagblad. 26 August 2016.