Eva (Italian magazine)

Last updated

Eva
CategoriesWomen's magazine
FrequencyWeekly
PublisherEdizioni Vitagliano
Founder Ottavia Vitagliano
Founded1933
Final issue1968
Company
  • Edizioni Vitagliano
  • Rusconi (from 1964)
Country Italy
Based in Milan
Language Italian

Eva was a weekly women's magazine which was published between 1933 and 1968 in Milan, Italy, with a two-year interruption. Its subtitle was settimanale per la donna italiana. [1] [2] Eva was one of the leading illustrated magazines (Italian: Rotocalchi) of the period. [3]

Contents

History and profile

Eva was launched by Ottavia Vitagliano in 1933, and its first issue appeared in April that year. [4] Its publisher was Edizioni Vitagliano based in Milan. [2] [5] In 1964 Rusconi acquired the magazine and owned it until 1968 when it was folded. [1] [4] The magazine temporarily ceased publication between 1943 and 1945. [1] It had 11 black and white pages at the start. [1] Its page number was expanded to 32 in the period between 1952 and 1953. [5] The magazine was published in oversize tabloid format using a velvet-like rotogravure printing. [2]

Content

Eva was a mainstream women's magazine and covered articles on fashion, beauty hints, material on home and family. [5] During its early phase Eva covered news about royal families and the Mussolini family. [1] Its fashion content was very comprehensive. [6] In addition, it frequently featured news about the leading American movie stars. [6] The magazine had an advice column, Solo per te – lettere a Sonia, targeting women. [1] Ottavia Vitagliano edited this column under her pseudonym Sonia. [4] It also featured romantic fiction and featured the week's horoscope. [5] Like many other leading Italian magazines of the 1930s Eva employed the photographs taken by the German photographer Paul Wolff through the Schostal agency. [7]

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References

  1. 1 2 3 4 5 6 Manuela Di Franco (April 2018). Popular Magazines in Fascist Italy, 1934 – 1943 (PhD thesis). University of Cambridge. pp. 12, 143, 156, 170, 180. doi:10.17863/CAM.33377.
  2. 1 2 3 "Beauty on Newsprint". PrintMag. 4 July 2012. Retrieved 21 August 2022.
  3. ↑ Irene Piazzoni (Summer 2020). "Shaping a Weekly 'For Everyone': Italian Rotocalchi Entre-Deux-Guerres". Journal of European Periodical Studies. 5 (1): 25. doi: 10.21825/jeps.v5i1.16525 . hdl: 2434/761032 . S2CID   225721009.
  4. 1 2 3 Patrizia Caccia. "Ottavia Vitagliano". Enciclopedia delle donne (in Italian).
  5. 1 2 3 4 Mitchell V. Charnley (September 1953). "The Rise of the Weekly Magazine in Italy". Journalism Quarterly. 30 (4): 477,480. doi:10.1177/107769905303000405. S2CID   191530801.
  6. 1 2 Jennifer A. Myers (2011). Everybody's Woman: Gender, Genre, and Transnational Intermediality in Inter-War Italy (PhD thesis). University of Washington. p. 10. ISBN   978-1-124-84509-8. ProQuest   888160875.
  7. ↑ Maria Antonella Pelizzari (2015). "Make-believe: fashion and Cinelandia in Rizzoli's Lei (1933–38)". Journal of Modern Italian Studies. 20 (1): 47. doi:10.1080/1354571X.2014.973153. S2CID   144013857.
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