Eva Pascoe

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Eva Pascoe
Eva Panel.jpg
Eva Pascoe giving a keynote speech
Born1964 (age 5657)
Education Birkbeck, University of London
Occupation Internet entrepreneur, e-commerce consultant
Years active1990s–present
Notable work
Cyberia, first internet cafe in London
Website https://www.evapascoe.com/

Eva Pascoe (born 1964) is a Polish-born internet entrepreneur and consultant residing in London who co-founded Britain's first internet cafe, Cyberia. She has previously written for The Independent newspaper and is a commentator on technology matters in the media and through her own blog. She was a key figure in introducing online shopping to Topshop, and has recently contributed to the Grimsey report on the future of UK High Street shopping. She also co-founded and is chair of the thinktank Cybersalon.

Contents

Biography

Pascoe was born in Poland in 1964. She moved to London and studied Cognitive psychology at Birkbeck, University of London.

Work

Cyberia

She co-founded Britain's first internet cafe in London called Cyberia, in September 1994. [1] [2]

She created the first HTML courses for the public in Cyberia and ran the first women-only courses for women interested in getting into technology. Pascoe and her co-founders were focusing on closing the gender gap in technology use as in 1994 women were less than 3% of Internet users. [3]

In the media

Pascoe was the technical journalist for The Independent from 1995 to 2001, commentating on the increase power of the Web, growth of Network society and increasing risk of cybersecurity issues. She has also contributed to Centre for London, BBC Newsnight , whilst running her innovation website and blog since 2013 covering online retail and social media technology.

Mobile internet

Pascoe correctly predicted in 1999 that mobile phones would in the future be used for shopping and browsing on daily commutes. This included a public exchange with Alan Sugar, who disagreed with her declaring: "If I am in the office, I use my computer, while at home I use my PC. Since most of the time I am in one or other location, there is no need to receive information on a mobile phone". [4]

Topshop

In 1999, she was invited by then CEO of Arcadia Group to set up an e-commerce team for the Topshop fashion brand. Her team developed the first e-commerce websites for fashion in UK and expanded online presence to all Arcadia brands. Pascoe became managing director of the venture Zoom which included not only building online shopping for Arcadia brands but also delivered news from Associated Newspapers. [5]

Cybersalon

Pascoe co-founded the thinktank Cybersalon in 1997 and is their chair. Cybersalon is a not for profit organisation focusing on current affairs and the effect of digital revolution upon society, business, and culture. [1] [6]

Future High Street

In 2013, Pascoe was invited to join Bill Grimsey in the High Street Report, a group of experts who correctly forecast the imminent changes to the High Street, predicting move to online to eliminate need for High Street stores in UK. [7]

The report was presented to a House of Commons Committee in September 2013. [8]

Related Research Articles

Internet café Café or other similar setting that provides public Internet access

An Internet café is a café that provides Internet access to the public. The fee for using a computer is generally charged as a time-based rate. The first Internet Café was opened in South Korea.

Philip Green British businessman

Sir Philip Nigel Ross Green is a British businessman who was the chairman of the retail company the Arcadia Group. He owned the high street clothing retailers Topshop, Topman and Miss Selfridge from 2002 to 2020.

Topshop is a British multinational fashion retailer of women's clothing, shoes, make-up and accessories. It had around 510 shops worldwide – of which some 300 were in the UK – plus online operations in several markets. It was part of the Arcadia Group, controlled by Sir Philip Green, but went into administration in late 2020. The Topshop brand was purchased by ASOS on 1 February 2021.

British Home Stores Former British department store chain

British Home Stores, commonly abbreviated to BHS and latterly legally styled BHS Ltd, was a British department store chain, primarily selling clothing and household items. In its later years, the company began to expand into furniture, electronics, entertainment, convenience groceries and fragrance and beauty products.

Arcadia Group Ltd was a British multinational retailing company headquartered in London, England. It was best known for being the previous parent company of British Home Stores (BHS), Burton, Debenhams, Dorothy Perkins, Evans, Miss Selfridge, Topman, Topshop, Wallis and Warehouse. At its peak, the group had more than 2,500 outlets in the UK, as well as concessions in UK department stores and several hundred franchises operated internationally.

Burton was a British high street clothing retailer. The company was a constituent of the FTSE 100 Index, but became a trading name of Arcadia Group Brands Ltd, part of the Arcadia Group. Sir Philip Green acquired the Arcadia Group in 2002, and it became the sole owner of Burton. In 2020, Arcadia went into administration, putting the Burton brand up for sale; in February 2021, Boohoo.com acquired the brand from its administrators.

Dorothy Perkins multinational womens fashion brand

Dorothy Perkins is a online British women's fashion brand based in the United Kingdom. Formerly a store chain, it sold both its own range of clothes and branded fashion goods until February 2021, when it became part of Boohoo.com, having been acquired after the collapse of Philip Green's fashion empire Arcadia Group.

Wallis (retailer)

Wallis is a online British women's clothing brand. Previously a retailer, Wallis operated from 134 stores and 126 concessions across the UK and Republic of Ireland. Wallis was a subsidiary of the Arcadia Group before its collapse in late 2020. The brand is now owned by Boohoo.com.

Cyberia may refer to:

Easynet

Easynet was a managed services provider and delivered integrated networks, hosting and unified communications services to organisations globally. The company was later renamed Easynet Global Services, and a sister company, Easynet Connect, was founded in 2008 which focused on providing internet access connectivity to small-to-medium size companies in the UK.

Jane Elizabeth Shepherdson CBE is an English businesswoman. As of 2016 she was the chief executive of UK clothing brand Whistles, and had been the brand director for high-street women's wear store TopShop.

Miss Selfridge Defunct UK high street store

Miss Selfridge was a UK high street store chain which began as the young fashion section of Selfridges department store in London in 1966. It was part of the Arcadia Group, controlled by Sir Philip Green, which went into administration in late 2020. The Miss Selfridge brand was purchased by ASOS on 1 February 2021.

Topman Former UK mens clothing company

Topman was a UK-based multinational men's fashion store chain founded by Burton in 1978. Along with its women's clothing counterpart Topshop, Topman was a subsidiary of the Arcadia Group when it went into administration in late 2020. The brand was purchased by ASOS on 1 February 2021.

Mary Portas is an English retail consultant and broadcaster, known for her retail- and business-related television shows, founding her creative agency Portas and her appointment by David Cameron, the British Prime Minister, to lead a review into the future of Britain's high streets.

ASOS plc is a British online fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the UK, USA and Europe.

Cyberia, London

Cyberia, London was an internet cafe founded in London in September 1994, which provided desktop computers with full internet access in a café environment. Situated at 39 Whitfield Street in Fitzrovia, the cafe was founded by Eva Pascoe, David Rowe, Keith Teare and Gené Teare, and the space served as an early hub for those with an interest in computing and the Net. Cyberia was the first internet cafe in the UK, and would soon expand into a franchise across both the UK and Worldwide.

Christina "Tina" Green, Lady Green is an English businesswoman, who is based in Monaco. She was appointed treasurer to the private charitable foundation of Charlene, Princess of Monaco, in 2017.

Zalando SE is a German multi national E-commerce company based in Berlin, Germany. The company follows a platform approach, offering fashion and lifestyle products to customers in 17 European markets. Zalando was founded in Germany in 2008.

Appear Here is an online marketplace for retail space. Since the company was founded in 2014, it has facilitated the opening of over 10,000 stores in the UK, US, and France. Appear Here has raised a total of $21.4 million in VC funding from previous backers of Pinterest and Spotify with investors such as Meyer Bergman, Balderton Capital and Fifth Wall Ventures.

Ivan Pope

Ivan Pope is a British technologist, involved in a number of early internet developments in the UK and across the world, including coining the term cybercafe at London's Institute of Contemporary Arts. He was a founder of two of the first internet magazines, The World Wide Web Newsletter, and later .net magazine in the UK. In 1994 he founded Webmedia to professionalise the process of web site design and build. In 1995 he was involved with the creation of the domain name management company NetNames. Pope is now a writer and a noted proponent of the dérive.

References

  1. 1 2 "Interview with Eva Pascoe - Archive of IT". Archivesit.org.uk.
  2. Eric Pfanner (2 September 2004). "'The world's first,' Café Cyberia in London, takes a bow : A decade of Internet cafés". The New York Times .
  3. Matthew Brace (12 September 1994). "Cafe with a mission to explain". The Independent .
  4. Eva Pascoe (1 November 1999). "Put your faith in a wireless world". The Independent .
  5. Jon Scott (7 January 1999). "Zoom boost from Arcadia". Campaign Live.
  6. "What is Cybersalon?". Cybersalon.org.
  7. George MacDonald (25 June 2019). "Analysis: How technology can save the high street". Retail Week .
  8. Eva Pascoe (17 July 2013). "Report: The UK Networked High St". Evapascoe.com.